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Things to Know Before Hiring a Copywriter

As a professional, you may harbor concerns about allowing an outsider to produce your content. You know your business best, and know that the image projected on behalf of it is critical. However, that very knowledge can limit you - a copywriter can see your business from the outside, and notice benefits that you may not, and thus be better able to communicate those benefits to prospective clients.
Saman Rashid
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Should You Change Your Copy When Rankings Fall?

I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home-page copy because they dropped in rankings. I have been asking her the same question... one you should ask yourself.
Karon Thackston
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Copywriting Tips - Researching Your Target Market

A key to writing copy that converts is researching your target market. This article will show you just how to do this.
Steven Wagenheim
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Everything You've Been Told About Copy Writing is Wrong!

Website copy writing is one of the most essential skills to have if you're promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google AdWords you still need to create winning adverts and persuasive landing pages or your sales...
Anthony N Hetherington
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The Power Of The You Word

Rules are often made to be broken and these two are no exception if you want to increase the amount of time people stay on your website and read your copy. The 1% Rule - this is the tiny percentage of people who, on average, take some form of action when they visit your web site. By action, I mean visitors who subscribe to your newsletter, contact you about your service or directly place an order.
Joe Pelissier
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Copywriting Tips - The Things That Really Matter Most

Want to know what matters most when writing salescopy? This article will spell it out in plain English.
Steven Wagenheim
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Headline Writing Exposed - How To Write A Money-Sucking Headline!

How many times have you heard "The headline is the most important element of a sales letter"? There's a reason why it's repeated so many times by vaunted copywriters - because it's true!
Fabian Tan
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Web Copywriting - Sell and Make Money Online

Want to make great money as a copywriter? Write copy for the Web - it's very different from writing copy for print. Web copywriting is your key to a great career.
Angela Booth
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Copywriting Tips - 3 Tips For Classic Copy

Want to write copy just like the pros? This article will get you started.
Steven Wagenheim
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Secrets of Sales Copy For Your Online Marketing

What is the secret of creating powerful sales copy for your online marketing business? How can you produce copy that turns your business into a money machine? Following a few simple tips can move you along the path to creating your own compelling sales letters.
Bob Hamilton
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