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How to Write High-Converting Sales Letters Part I
Ever wondered how sales letters can be created powerfully? This article is a part of a series that connects the similarities and advantages between copywriting and persuasive public speaking in order to improve copywriting skills.
Stuart Tan
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How To Write Profitable Ads
Advertisement are windows to the world in getting new clients and customers. But what makes a good ad? Common sense tells you it is something that attracts the eye and grabs your interest.
Jesper Yeoh
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Don't Charge For the Freelance Services of the Person You See in the Mirror
One of the biggest mistakes freelance copywriters make when pricing their services is to price for the person they see in the mirror - and not for the business persona they have created through their marketing. When you price according to your business persona, you make a lot more money.
Nick Usborne
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How to Turn the Captions and Tables in Your Sales Letters to Gold
The way you use your copy in tables, in captions under photos and in highlighted sections can make a dramatic difference to your response rate. Many visitors to your sales letters and optin pages scan your copy looking for something interesting that catches their eye. We know powerful headlines, subheads and opening lines help stop the scanners and draw them into reading your copy.
Andrew Cavanagh
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My Next Writing Career - Freelance Medical Writing
Technical writers are those who distill complex information, concepts and multi-step procedures into a form that is what we would now call "human-readable." Every manual, instruction booklet, professional FAQ and troubleshooting guide was produced by a technical writer who took raw instructions and made them understandable to even the most technique-ignorant layman.
Brian Konradt
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Stop Making Fun With Copywriting - Hire the Expert and Encash Your Services
Sometimes, we tend to take things for granted, especially with things that few can understand. While this may be, professional copywriting is no laughing matter and is serious business, especially when it comes to what it can do for a fledgling website.
Sunita Biddu
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10 Steps to Stylish Writing
Appropriate writing style is critical for your copy's effectiveness. Inaccurate spelling here, a missed punctuation mark there - and things can turn into a 'serious' or even 'fatal' accident for your copy. I'm not going to say that WHAT you write is less important than HOW you do it, but repeated stylistic mistakes can divert all of your prospects, unless they are completely illiterate themselves or blind (the latest survey showed they weren't). Tame your style before it starts...
Tina Young
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Psychological Copywriting - Why People Buy
Any experienced copywriter and/or marketer knows that most people make buying decisions emotionally and justify their decision with logic. This article is not written for you. This article is written for inexperienced copywriters and marketers. Do you fully understand psychological copywriting? Do you know why people buy?
Dale King
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10 Explosive Headlines For Superior Sales Results
Appeal to the reader's interests. Use your headline to point out a problem the reader has or something you know the reader feels strongly about. Headlines aren't a good place to list the features of your product or service. Instead, headline the benefit the feature provides.
Dennis Francis
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You're Throwing Money Away If Your Headlines Aren't SHOUTING!
In most articles, regardless of whether it's an online article, a web content or something that you see in the newspaper, the headline of the article or the prelude to a particular part of the content plays a pivotal role in drawing people in. I've been asked before, 'How do you write a headline that grabs at peoples' attention?' I don't have a magical wand to do that and the rules to how to write such a headline changes all the time, so, but there...
Marsha Maung
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