http://articles.getacoder.com/real_estate/marketing.htm Free Content For Your Website http://creativecommons.org/licenses/by-nc-nd/2.0/ One of your primary jobs as a real estate agent is to assess the value of property for your clients. Arriving at an ideal price is hardly an outcome of guesswork. Skilled agents recommend purchase or sales prices only after a carefully considered review of the property's condition, location, structure, amenities, and functionality, all tempered by the realities of regional competition and the economic environment. Fri, 19 Sep 2008 21:50:47 -0400 http://articles.getacoder.com/Determining_a_Homes_Ideal_List_Price_1453006x1221875447.htm http://articles.getacoder.com/Determining_a_Homes_Ideal_List_Price_1453006x1221875447.htm In a buyer's market, property owners are looking for ways to get motivated buyers. Unfortunately, some sellers have lost focus of what it takes to sell property. This article will help sellers get back on track to get that property sold or leased. Sun, 03 Aug 2008 21:04:45 -0400 http://articles.getacoder.com/My_Property_is_Not_Moving_1429946x1217811885.htm http://articles.getacoder.com/My_Property_is_Not_Moving_1429946x1217811885.htm The most powerful advertising and marketing tools you have at our disposal are word-of-mouth referrals. Unfortunately, they're the hardest to control. You can do a great job for hundreds of clients, but how do you make sure those clients tell their friends? Keep reading to learn how to increase your personal referrals and start building more leads for your real estate business. Fri, 01 Aug 2008 04:00:23 -0400 http://articles.getacoder.com/Real_Estate_Leads_-_Build_a_Client_Base_Through_Word-of-Mouth_Referrals_1429941x1217577623.htm http://articles.getacoder.com/Real_Estate_Leads_-_Build_a_Client_Base_Through_Word-of-Mouth_Referrals_1429941x1217577623.htm Every real estate agent's goal is to sell properties, but to do that you need clients willing to list their homes with you. So, how do you find prospective sellers and turn them into clients? For tips and tricks on how you can generate real estate seller leads, keep reading. Sat, 26 Jul 2008 19:40:18 -0400 http://articles.getacoder.com/Real_Estate_Seller_Leads_-_5_Key_Methods_To_Generate_Leads_1429982x1217115618.htm http://articles.getacoder.com/Real_Estate_Seller_Leads_-_5_Key_Methods_To_Generate_Leads_1429982x1217115618.htm Do you have a property (perhaps more than one) you want to sell? Whether you're a real estate agent, the seller of a property listed with an agent, or a "For Sale by Owner" seller, you may be having trouble selling these days. People use many different ways to explain why properties aren't selling... While all of this may be true, people are buying homes. And one home sales sets off a chain reaction of home sales, for as soon as someone sells their home, they can purchase the next one, which enables the seller of that home to shop for their next one, and so on. Sat, 26 Jul 2008 16:55:39 -0400 http://articles.getacoder.com/Why_Your_Property_Isnt_Selling_-_Maybe_Not_What_You_Think_1429965x1217105739.htm http://articles.getacoder.com/Why_Your_Property_Isnt_Selling_-_Maybe_Not_What_You_Think_1429965x1217105739.htm Expired listings are the hottest "cold lead" you can find. These people tried to sell their home, and the market unapologetically told them it didn't want it, which creates a more motivated seller with a dose of realism. If you're in a reasonably busy market, you could probably make a healthy living from just expired listing marketing alone. Fri, 25 Jul 2008 13:25:40 -0400 http://articles.getacoder.com/Expired_Listing_Marketing_System_-_How_to_Build_One_1429940x1217006740.htm http://articles.getacoder.com/Expired_Listing_Marketing_System_-_How_to_Build_One_1429940x1217006740.htm Creating happy clients is the equivalent of FREE advertising; word of mouth is powerful publicity. Buyers who are fully satisfied at the end of the home buying or remodeling process are capable of generating a great deal of future business for builders, contractors, and sales agents. Thu, 24 Jul 2008 04:27:59 -0400 http://articles.getacoder.com/Home_Builder_Marketing_Tips_1429979x1216888079.htm http://articles.getacoder.com/Home_Builder_Marketing_Tips_1429979x1216888079.htm Each and every day one of the major news stories involves the state of the real estate marketplace at this point in time. Foreclosures are at record levels. The housing market itself is incredible volatile. With all of this noted, if you are a real estate professional who is interested in expanding - or even maintaining - his or her business, you need to understand the importance to lead generation real estate. Sun, 20 Jul 2008 18:45:04 -0400 http://articles.getacoder.com/Lead_Generation_Real_Estate_-_Success_in_a_Challenging_Marketplace_1430017x1216593904.htm http://articles.getacoder.com/Lead_Generation_Real_Estate_-_Success_in_a_Challenging_Marketplace_1430017x1216593904.htm These outlines do not have to be elaborate - just a few central points under your main idea. This document will become the golden source for all your content. From here, you can begin to write your articles. Fri, 18 Jul 2008 18:56:00 -0400 http://articles.getacoder.com/The_Creative_Realtor_-_Becoming_an_Agent_Who_Writes_1429939x1216421760.htm http://articles.getacoder.com/The_Creative_Realtor_-_Becoming_an_Agent_Who_Writes_1429939x1216421760.htm Most states or major cities host an annual Parade of Homes. These events are typically designed to showcase the ability of local builders and decorators, though some events also feature established, older homes. To learn more about how you can use a Parade of Homes event to advertise your business and build real leads, keep reading. Sun, 13 Jul 2008 03:30:10 -0400 http://articles.getacoder.com/Building_Real_Estate_Leads_Through_A_Parade_Of_Homes_1453011x1215934210.htm http://articles.getacoder.com/Building_Real_Estate_Leads_Through_A_Parade_Of_Homes_1453011x1215934210.htm To be a mortgage broker is a challenging task. Whether you run a mortgage brokering firm or you are an independent, freelance mortgage broker, you have to be constantly on the move looking for prospective lenders and borrowers, especially if you are just starting your business. Fri, 11 Jul 2008 17:46:07 -0400 http://articles.getacoder.com/Lead_Generation_Tips_For_Mortgage_Brokers_1429964x1215812767.htm http://articles.getacoder.com/Lead_Generation_Tips_For_Mortgage_Brokers_1429964x1215812767.htm With gas prices on the rise and no end in sight as to how high prices could get, everyone is looking for ways to conserve. Using the Internet to find real estate or for that matter a real estate agent is becoming more and more popular each year. In fact the NAR says it's up 4%, where 84% of buyers are looking online for their next home. That is what the NAR - 2007 survey on Agent Performance and Satisfaction states. Fri, 11 Jul 2008 00:35:23 -0400 http://articles.getacoder.com/5_Crucial_Reasons_For_Having_Your_Own_Real_Estate_Web_Site_1453003x1215750923.htm http://articles.getacoder.com/5_Crucial_Reasons_For_Having_Your_Own_Real_Estate_Web_Site_1453003x1215750923.htm iSucceed is a tool I have used for the last 3 years. I have to admit, I do not use it as frequently as I should, but every time I get thirsty for new knowledge, that's where I head! iSucceed is a real estate training and mentoring center. Wed, 09 Jul 2008 14:59:22 -0400 http://articles.getacoder.com/iSucceed_-_Do_You_1429986x1215629962.htm http://articles.getacoder.com/iSucceed_-_Do_You_1429986x1215629962.htm A home is the most expensive purchase most people will ever make. Why are we selling them with a picture the size of a postage stamp and 25 words? Here's a simple way to leverage blogging platforms to let your homes sell themselves with an unlimited number of words AND high-resolution pictures. Wed, 09 Jul 2008 14:56:34 -0400 http://articles.getacoder.com/Unlimited_Real_Estate_-_Using_Blogs_to_Sell_Your_Listings_1430000x1215629794.htm http://articles.getacoder.com/Unlimited_Real_Estate_-_Using_Blogs_to_Sell_Your_Listings_1430000x1215629794.htm Home buying & selling process can now be a cakewalk, thanks to the internet. If you are still not leveraging the power of internet in your business, you are certainly missing something. This article highlights the necessity of real estate web hosting that can give a real boost to your business. Tue, 08 Jul 2008 14:34:19 -0400 http://articles.getacoder.com/Real_Estate_Web_Hosting_-_A_Cost-Effective_Real_Estate_Marketing_Tool_1430021x1215542059.htm http://articles.getacoder.com/Real_Estate_Web_Hosting_-_A_Cost-Effective_Real_Estate_Marketing_Tool_1430021x1215542059.htm The Internet is an important selling and lead generation tool, however a truly savvy agent also focuses on generating offline lead sources too. For tips and tricks on where and how you can generate real estate leads offline, keep reading. Tue, 08 Jul 2008 04:01:43 -0400 http://articles.getacoder.com/Real_Estate_Leads_-_How_To_Generate_Them_Offline_1429960x1215504103.htm http://articles.getacoder.com/Real_Estate_Leads_-_How_To_Generate_Them_Offline_1429960x1215504103.htm Making the transition from home to product is very difficult for even the most organized individuals. How is a family supposed to live day to day, especially now when homes are on the market often times over 6 months? In my experience, it can only work when there is a team effort and everyone in the family is on the same page. Mon, 07 Jul 2008 22:22:03 -0400 http://articles.getacoder.com/While_Your_Home_Is_On_The_Market_-_7_Things_You_Can_Do_To_Help!_1429976x1215483723.htm http://articles.getacoder.com/While_Your_Home_Is_On_The_Market_-_7_Things_You_Can_Do_To_Help!_1429976x1215483723.htm We all know the importance of having a website for online marketing and lead generation. However, there are many ways you can promote your website offline as well. Many times these simple activities are overlooked. Don't miss out on this important facet of promoting your business. Sun, 06 Jul 2008 22:53:07 -0400 http://articles.getacoder.com/Top_5_Ways_to_Promote_Your_Website_Offline_1453007x1215399187.htm http://articles.getacoder.com/Top_5_Ways_to_Promote_Your_Website_Offline_1453007x1215399187.htm 400,000 Realtors Forced out of the Industry and more expected to jump ship. Where are they all going? Sat, 05 Jul 2008 22:53:18 -0400 http://articles.getacoder.com/Realtors_Jump_Ship_To_Keep_There_Boat_A_Float_1430031x1215312798.htm http://articles.getacoder.com/Realtors_Jump_Ship_To_Keep_There_Boat_A_Float_1430031x1215312798.htm Starting out in the real estate business (or any business for that matter) can be a little anxiety inspiring. The initial stage of getting off the ground is always a challenge. There are plenty of ideas out there on how to get new business, but one of the best ways to build your business is by building on the relationships with your current clients. If you offer outstanding service and do the job right, you will get the referrals. Word of mouth is still one of the best marketing tools a business can ask for. Sat, 05 Jul 2008 21:28:18 -0400 http://articles.getacoder.com/Build_Relationships_and_Leads_Will_Follow_1430001x1215307698.htm http://articles.getacoder.com/Build_Relationships_and_Leads_Will_Follow_1430001x1215307698.htm Virtual tours are a must for every real estate listing. In today's market 80% of people looking for a new home are doing it online. Fri, 04 Jul 2008 05:47:22 -0400 http://articles.getacoder.com/Virtual_Tours_-_Why_You_Need_Them_1429953x1215164842.htm http://articles.getacoder.com/Virtual_Tours_-_Why_You_Need_Them_1429953x1215164842.htm Cultivating the contacts captured is the key to real estate marketing via the internet... follow-up. Most real estate agents have a quality site with inbound traffic. Most agents offer the MLS, and most agents have a guest book. But most agents lack follow-up. Most agent fail to utilize tools such as a contact management system to keep in touch with real estate leads. Thu, 03 Jul 2008 16:57:21 -0400 http://articles.getacoder.com/Real_Estate_Marketing_-_Cultivating_Internet_Prospects_Into_Clients_1430013x1215118641.htm http://articles.getacoder.com/Real_Estate_Marketing_-_Cultivating_Internet_Prospects_Into_Clients_1430013x1215118641.htm You're running your yellow letter campaign and need to set up a phone number in the letter. How important is the number that you use? Wed, 02 Jul 2008 09:07:55 -0400 http://articles.getacoder.com/Is_Your_Number_Important_On_Your_Yellow_Letter_Part_1_1429991x1215004075.htm http://articles.getacoder.com/Is_Your_Number_Important_On_Your_Yellow_Letter_Part_1_1429991x1215004075.htm This article offers the luxury real estate professional a general overview of the best websites to post listings on-line. Some of these websites offer free or low cost listings for luxury homes and are great places to list. Wed, 02 Jul 2008 08:56:07 -0400 http://articles.getacoder.com/Marketing_Luxury_Homes_in_the_Age_of_the_Internet_1430006x1215003367.htm http://articles.getacoder.com/Marketing_Luxury_Homes_in_the_Age_of_the_Internet_1430006x1215003367.htm The internet is changing all the time and so are the ways to rank high with real estate website. If you have a real estate website, I recommend you to read this article which will save you wasting your energy on the outdated methods to promote your real estate website. Wed, 02 Jul 2008 01:25:17 -0400 http://articles.getacoder.com/Real_Estate_Website_-_Ranking_High_in_Google_1429951x1214976317.htm http://articles.getacoder.com/Real_Estate_Website_-_Ranking_High_in_Google_1429951x1214976317.htm Internet marketing has become the order of the day. This is due to the fact that any product or service can be made visible to a large customer base through the power of the internet. In fact you can effectively make your product or service reach people all over the world if done in a proper manner. Tue, 01 Jul 2008 00:53:23 -0400 http://articles.getacoder.com/Lead_And_Prospect_Generation_-_Real_Estate_1429967x1214888003.htm http://articles.getacoder.com/Lead_And_Prospect_Generation_-_Real_Estate_1429967x1214888003.htm I've have been successfully selling real estate for almost 20 years and can count the number of times I have sold a specific house, myself, at an open house on one hand. However, I long ago lost count of the number of clients and sales I have made through holding open houses. If you follow even a handful of these tips your next open house is sure to be a success! Sun, 29 Jun 2008 08:13:44 -0400 http://articles.getacoder.com/Open_House_Success_-_11_Strategies_To_Help_You_Sell_More_Homes!_1429989x1214741624.htm http://articles.getacoder.com/Open_House_Success_-_11_Strategies_To_Help_You_Sell_More_Homes!_1429989x1214741624.htm I make mention in our services page that every effort is made to make your listing not have a "discount look" Let me explain further. There are several companies that will put your home on the MLS for a fee. Sun, 29 Jun 2008 01:22:04 -0400 http://articles.getacoder.com/Making_Sure_That_Your_Listing_Gets_The_Attention_It_Deserves_(By_Other_Agents)_1429959x1214716924.htm http://articles.getacoder.com/Making_Sure_That_Your_Listing_Gets_The_Attention_It_Deserves_(By_Other_Agents)_1429959x1214716924.htm The visionaries behind The Cluetrain Manifesto prophetically summed up our current market opportunity in the first of 95 theses--"Markets are conversations." The folks you want as customers are increasingly expecting conversations with their real estate or mortgage broker. Your challenge? Figure out how to make an introduction. Sat, 28 Jun 2008 04:25:35 -0400 http://articles.getacoder.com/Web_2.0_Real_Estate_Marketing_-_Its_Social!_1429950x1214641535.htm http://articles.getacoder.com/Web_2.0_Real_Estate_Marketing_-_Its_Social!_1429950x1214641535.htm The definition of insanity is doing the same thing over and over again and expecting different results. If you find that you are going insane using the same marketing over and over again in your real estate business with the same poor results, take a few minutes to learn a few different things you can do to stop the insanity now. Fri, 27 Jun 2008 18:20:53 -0400 http://articles.getacoder.com/Stop_The_Insanity_In_Your_Real_Estate_Business_-_Do_Something_Different_1429957x1214605253.htm http://articles.getacoder.com/Stop_The_Insanity_In_Your_Real_Estate_Business_-_Do_Something_Different_1429957x1214605253.htm Gain the confidence of a buyer as your client in order to increase your listing portfolio and eventually...your sales! What does it take to survive in today's real estate market? Well, it takes a lot and many distinguished Agents that already been through the market's highs and lows have the experience and resilience to maintain their success. Thu, 26 Jun 2008 15:25:30 -0400 http://articles.getacoder.com/Get_Out_of_the_Slump_and_Into_the_Sale!_1429954x1214508330.htm http://articles.getacoder.com/Get_Out_of_the_Slump_and_Into_the_Sale!_1429954x1214508330.htm make money for real estate ,we have to hard work and earn money.making money in real estate isn't just a vague pipedream. Thu, 26 Jun 2008 09:57:32 -0400 http://articles.getacoder.com/Dream_of_Real_Estate_1429958x1214488652.htm http://articles.getacoder.com/Dream_of_Real_Estate_1429958x1214488652.htm Real estate agents comprise my biggest group of clients. I get lots of requests for help setting up websites, linking to MLS systems, etc. But when I suggest they set up autoresponders and AdWords campaigns, they usually give me a funny look - like "how much more is this going to cost me?". Wed, 25 Jun 2008 23:24:32 -0400 http://articles.getacoder.com/Realtors_-_Plug_Into_the_Advantages_of_Internet_Marketing_1437876x1214450672.htm http://articles.getacoder.com/Realtors_-_Plug_Into_the_Advantages_of_Internet_Marketing_1437876x1214450672.htm One of the biggest factors that determine the volume of traffic your blog receives through search engines is keyword optimization. In this article, you will learn how to find the keywords that will bring the greatest number of real estate agent leads to your blog. Fri, 28 Mar 2008 19:47:31 -0400 http://articles.getacoder.com/The_Secret_to_Finding_Keywords_That_Pull_in_Real_Estate_Agent_Leads_to_Your_Blog_1358988x1206748051.htm http://articles.getacoder.com/The_Secret_to_Finding_Keywords_That_Pull_in_Real_Estate_Agent_Leads_to_Your_Blog_1358988x1206748051.htm Every month, millions of consumers browse the web looking to buy or sell a home. Every agent wants to drive more of these home buyers and sellers to their website. Out of all the many lead generation programs there are very few that offer exclusive leads that you and only you will receive. Thu, 20 Mar 2008 14:08:09 -0400 http://articles.getacoder.com/Exclusive_Leads_-_No_Competition_1299037x1206036489.htm http://articles.getacoder.com/Exclusive_Leads_-_No_Competition_1299037x1206036489.htm After deciding to rent your vacation home, you must set your rental rates. There is no set formula or tried-and-true method to determine your rates when you rent by owner. Sun, 16 Mar 2008 09:14:54 -0400 http://articles.getacoder.com/Tips_for_Pricing_Your_Vacation_Rental_Home_1355131x1205673294.htm http://articles.getacoder.com/Tips_for_Pricing_Your_Vacation_Rental_Home_1355131x1205673294.htm Most successful real estate agents are well known in the area they service. Their pictures are in the papers every week, they've spent time networking with local business owners, and they have a long list of satisfied customers who provide word-of-mouth advertising. Fri, 14 Mar 2008 21:25:04 -0400 http://articles.getacoder.com/Cheap_and_Effective_Marketing_1358987x1205544304.htm http://articles.getacoder.com/Cheap_and_Effective_Marketing_1358987x1205544304.htm The hype right now on internet marketing for a real estate niche is whether one will secure a blog to incorporate an already established website to increase even more the popularity, clicks and leads a real estate agent can possibly get. Create an extension of leads for your real estate. But think convenience for your clients as well. Fri, 07 Mar 2008 13:22:39 -0500 http://articles.getacoder.com/Real_Estate_Blog_for_You_1263630x1204914159.htm http://articles.getacoder.com/Real_Estate_Blog_for_You_1263630x1204914159.htm Become an infopreneur in the Real Estate Business and watch your client list grow. Build the best business website that is ranked high with the Search engines. Increase your business in this slow market. Thu, 06 Mar 2008 03:39:44 -0500 http://articles.getacoder.com/Realtors_Increase_Business_In_Slow_Housing_Market_1371074x1204792784.htm http://articles.getacoder.com/Realtors_Increase_Business_In_Slow_Housing_Market_1371074x1204792784.htm Real estate marketing can be a tough one. But this year, don't be too hard on yourself. Use what you have learned last year to continue your work. Mon, 03 Mar 2008 08:46:26 -0500 http://articles.getacoder.com/Stick_to_the_Basics_of_Last_Years_Real_Estate_Marketing_1373961x1204551986.htm http://articles.getacoder.com/Stick_to_the_Basics_of_Last_Years_Real_Estate_Marketing_1373961x1204551986.htm What we do in the next hour and for the rest of the day, will have a direct consequence on our success (and therefore our confidence and quality of life) in 30 days from now. It's late and I'm weary but I want you to get this first tomorrow morning so you can get in and do what I'm suggesting and create some big possibilities. Fri, 29 Feb 2008 14:33:25 -0500 http://articles.getacoder.com/The_Most_Lucrative_Real_Estate_Success_Action_-__Overcoming_Call_Reluctance_1263629x1204313605.htm http://articles.getacoder.com/The_Most_Lucrative_Real_Estate_Success_Action_-__Overcoming_Call_Reluctance_1263629x1204313605.htm When you're getting ready to sell, there are a lot of things you can do so everything works in your favor. Not only so you can get more for your property, but also sell it faster than you might otherwise. Thu, 28 Feb 2008 09:31:10 -0500 http://articles.getacoder.com/Creative_Real_Estate_Selling_Tips_For_Maximizing_Returns_When_Investing_1171497x1204209070.htm http://articles.getacoder.com/Creative_Real_Estate_Selling_Tips_For_Maximizing_Returns_When_Investing_1171497x1204209070.htm As previously discussed, the best way to find leads and motivated sellers is to market. This as a real estate investment strategy, this method by far outperforms searching the Sunday paper, calling FSBO's, Driving and looking for houses. Wed, 27 Feb 2008 18:21:43 -0500 http://articles.getacoder.com/Newbie_Real_Estate_Investor_Strategy_-_Marketing_to_Find_Motivated_Sellers_1358989x1204154503.htm http://articles.getacoder.com/Newbie_Real_Estate_Investor_Strategy_-_Marketing_to_Find_Motivated_Sellers_1358989x1204154503.htm As a real estate agent in today's market, generating real estate buyer leads is one of the most important things, if not THE most important thing, you can do to build your business. But as most agents know, it can also be an incredibly difficult, time consuming and expensive thing to do, especially without a face-to-face meeting or personal referral. Discover why a blog is one of the easiest, least expensive, fastest ways to generate leads today. Wed, 27 Feb 2008 13:56:24 -0500 http://articles.getacoder.com/What_Is_The_Best_Online_Tool_To_Generate_Real_Estate_Buyer_Leads_1355133x1204138584.htm http://articles.getacoder.com/What_Is_The_Best_Online_Tool_To_Generate_Real_Estate_Buyer_Leads_1355133x1204138584.htm Many Realtors depend on having some edge at "just the right moment;" wouldn't it be better to be "just the right person?" Read content marketing for Realtors to learn why it is much better to be the right person than it is to spin your wheels trying to be in the right place all of the time. Content marketing is customer-centric and resonates with today's buyers and sellers-helping you stand out in the competitive real estate profession. Mon, 25 Feb 2008 21:21:28 -0500 http://articles.getacoder.com/Content_Marketing_for_Real_Estate_Professionals_1355132x1203992488.htm http://articles.getacoder.com/Content_Marketing_for_Real_Estate_Professionals_1355132x1203992488.htm Right now there is a window of opportunity in real estate that can make you more money than you''d make in 20 years slaving away the traditional way. The recent turmoil in the real estate market caused by all the foreclosure activity has created that opportunity. Mon, 25 Feb 2008 18:55:54 -0500 http://articles.getacoder.com/What_Will_Stop_You_from_Being_a_Real_Estate_Multi-Millionaire_1263631x1203983754.htm http://articles.getacoder.com/What_Will_Stop_You_from_Being_a_Real_Estate_Multi-Millionaire_1263631x1203983754.htm When I first entered the real estate market, I didn't have a clear understanding of how I could develop leads and more importantly, I never really understood its importance. Eleven years later, having lived through many downs, I have finally reached a place where I can say that I am successful. Mon, 25 Feb 2008 12:57:47 -0500 http://articles.getacoder.com/How_to_Get_Real_Estate_Leads_-_Several_Great_Tips_For_Agents_And_Investors_1314054x1203962267.htm http://articles.getacoder.com/How_to_Get_Real_Estate_Leads_-_Several_Great_Tips_For_Agents_And_Investors_1314054x1203962267.htm The simple truth is that the majority of real estate schools do not really prepare new agents for success in the real estate industry. There are three things every new REALTOR should understand before taking on their new career. Fri, 22 Feb 2008 15:02:37 -0500 http://articles.getacoder.com/3_Cold_Hard_Truths_Every_New_Real_Estate_Agent_Should_Know_About_1373959x1203710557.htm http://articles.getacoder.com/3_Cold_Hard_Truths_Every_New_Real_Estate_Agent_Should_Know_About_1373959x1203710557.htm People say, "A picture is worth a thousand words," and this statement could not have more impact than when looking at a real estate photo. When a prospective buyer glances through the web or local paper, it's the photograph of your home that is going to catch their eye. Thu, 21 Feb 2008 03:27:49 -0500 http://articles.getacoder.com/Your_Perfect_Home_Photo_Shoot_1373962x1203582469.htm http://articles.getacoder.com/Your_Perfect_Home_Photo_Shoot_1373962x1203582469.htm Again the Fed raised interest rates. And if you haven't felt the noose tightening yet, you certainly will now. With rates continuing their gentle climb and the refinance market now nothing but tumbleweeds, you MUST TAKE IMMEDIATE STEPS NOW if you want to survive in this industry. Mon, 18 Feb 2008 10:46:02 -0500 http://articles.getacoder.com/Mortgage_Market_Survive_And_Prosper_In_10_Ways_1042463x1203349562.htm http://articles.getacoder.com/Mortgage_Market_Survive_And_Prosper_In_10_Ways_1042463x1203349562.htm What does your agent market? What did you hire them to market? Are these the same things? Sun, 17 Feb 2008 14:19:31 -0500 http://articles.getacoder.com/What_Does_Your_Agent_Market_1367942x1203275971.htm http://articles.getacoder.com/What_Does_Your_Agent_Market_1367942x1203275971.htm OK, so your daughter came back from her first semester at university and set up a Facebook account for you. But now that you have it what are you going to do with it? Well, if you're a REALTOR, you could start by connecting with your family, friends and colleagues that also have profiles. And then you might want to try to use it to sell some real estate. Sun, 17 Feb 2008 05:15:39 -0500 http://articles.getacoder.com/The_New_Facebook_of_Real_Estate_1376886x1203243339.htm http://articles.getacoder.com/The_New_Facebook_of_Real_Estate_1376886x1203243339.htm If you are someone trying to buy homes, then using something like television commercials to find potential sellers goes against everything taught by FFN. If you have the appearance of being a business or company owner, it will be an immediate turn off for the seller. Sat, 16 Feb 2008 14:04:18 -0500 http://articles.getacoder.com/Media_Advertisement_1371076x1203188658.htm http://articles.getacoder.com/Media_Advertisement_1371076x1203188658.htm Marketing, it's something that everyone is doing and is expected by all property owners. No one has the magic formula for marketing properties but you can learn what not to do. Sat, 16 Feb 2008 04:23:08 -0500 http://articles.getacoder.com/7_Deadly_Property_Marketing_Mistakes_and_How_to_Fix_Them_1255136x1203153788.htm http://articles.getacoder.com/7_Deadly_Property_Marketing_Mistakes_and_How_to_Fix_Them_1255136x1203153788.htm Real Estate Marketing for Realtors Series. Why You Need to get Out from Under your Franchise. Fri, 15 Feb 2008 13:50:58 -0500 http://articles.getacoder.com/Why_You_Need_to_get_Out_from_Under_Your_Franchise_1118987x1203101458.htm http://articles.getacoder.com/Why_You_Need_to_get_Out_from_Under_Your_Franchise_1118987x1203101458.htm How many times have you answered the phone and heard "What's your rate?" from a customer? I guarantee it comes-up on every phone call, usually within the first 30 seconds of the conversation. Customers ask it because they don't know any better. To them you are just like every other loan monkey out there. They don't care about you, they just care about THEIR interest rate they're going to get and that's all that want to know. Anything else you say is in one ear and out the other. Thu, 14 Feb 2008 08:18:42 -0500 http://articles.getacoder.com/Mortgage_Interest_Rate_-_How_To_Kick_Loan_Prospects_Off_The_Topic_So_You_Can_Sell_Them_Effectively_1096079x1202995122.htm http://articles.getacoder.com/Mortgage_Interest_Rate_-_How_To_Kick_Loan_Prospects_Off_The_Topic_So_You_Can_Sell_Them_Effectively_1096079x1202995122.htm Virtually every new real estate agent makes the same mistake as they begin their new careers. In an effort to be successful, the mimic what other agents around them are doing. Unfortunately, there is no quicker way to guarantee that you won't be noticed with this "Me Too" marketing approach. Thu, 14 Feb 2008 06:22:21 -0500 http://articles.getacoder.com/The_Perils_of_Me_Too_Marketing_in_Your_Real_Estate_Career_1355129x1202988141.htm http://articles.getacoder.com/The_Perils_of_Me_Too_Marketing_in_Your_Real_Estate_Career_1355129x1202988141.htm When you start investing in real estate in Maryland, DC and Virginia, the first problem that you will have is acquiring properties. Once you have mastered this challenged, your second challenge is going to be finding exit strategies for your properties. Today, I just want to give you a quick tip on finding buyers on the Internet. Wed, 13 Feb 2008 15:38:45 -0500 http://articles.getacoder.com/Find_Buyers_on_the_Internet_for_Your_Real_Estate_Properties_in_MD,_DC,_VA_1258336x1202935125.htm http://articles.getacoder.com/Find_Buyers_on_the_Internet_for_Your_Real_Estate_Properties_in_MD,_DC,_VA_1258336x1202935125.htm OK, so these are all tips you have heard before... but the question is, are you doing what you know you should? Let's review a few simple guidelines that will help you generate more sales almost effortlessly. Wed, 13 Feb 2008 08:31:39 -0500 http://articles.getacoder.com/5_Simple_Tips_for_Generating_More_Business_1096082x1202909499.htm http://articles.getacoder.com/5_Simple_Tips_for_Generating_More_Business_1096082x1202909499.htm As a real estate agent, trying to describe the home you are listing can be daunting. What can you say about this particular home that you haven't said before in your other listings? How can you make it enticing and exciting without using too many exclamation points or words like massive and stunning? Exclamation points are great but can be tedious and annoying if too many of them show up in your MLS copy. And words like massive and stunning have been done to death. Wed, 13 Feb 2008 04:49:47 -0500 http://articles.getacoder.com/MLS_Listing_-_How_to_Write_Copy_That_Gets_Attention_1251686x1202896187.htm http://articles.getacoder.com/MLS_Listing_-_How_to_Write_Copy_That_Gets_Attention_1251686x1202896187.htm Real estate agents can be a great help during home buying. But it is still up to the buyer and family members to make sure they get all the information they need to make a wise decision. Tue, 12 Feb 2008 05:21:42 -0500 http://articles.getacoder.com/Real_Estate_Agents_Can_Be_Good_Partners_1233994x1202811702.htm http://articles.getacoder.com/Real_Estate_Agents_Can_Be_Good_Partners_1233994x1202811702.htm The real estate business online has many challenging tasks for the already established real estate marketers. As for the aspiring real estate agents who are currently on the process of becoming a real estate online marketer, there are more challenges that are yet to be encountered. Mon, 11 Feb 2008 02:34:21 -0500 http://articles.getacoder.com/Write_Articles_For_Real_Estate_1088282x1202715261.htm http://articles.getacoder.com/Write_Articles_For_Real_Estate_1088282x1202715261.htm A leading real estate agent and photographer shows how to improve your home photography with this tutorial on photographing bathrooms. It provides tips and tricks to take your bath photography to the next level. Sat, 09 Feb 2008 23:02:59 -0500 http://articles.getacoder.com/Photographing_Bathrooms_for_Real_Estate_Marketing_1376887x1202616179.htm http://articles.getacoder.com/Photographing_Bathrooms_for_Real_Estate_Marketing_1376887x1202616179.htm One of the most profitable low-cost investments you can make in your business is to have a mortgage website that not only creates your company's online presence, but also up-sells the customer on your products and services. But finding a website provider that does the job effectively is not always easy. To create a mortgage website you have three choices. Thu, 07 Feb 2008 20:16:47 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_Ins_And_Outs_Of_Mortgage_Websites_For_Loan_Officers_1096073x1202433407.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_Ins_And_Outs_Of_Mortgage_Websites_For_Loan_Officers_1096073x1202433407.htm If you are a budding real estate investor, then you need to learn about today's world of marketing which is very much necessary to get the right deals. Most real estate investors haven't understood the importance of having a market plan. Thu, 07 Feb 2008 18:18:33 -0500 http://articles.getacoder.com/Marketing_For_A_Real_Estate_Entrepreneur_1383321x1202426313.htm http://articles.getacoder.com/Marketing_For_A_Real_Estate_Entrepreneur_1383321x1202426313.htm Wow! Some real estate agents pay $300.00-$400.00 per month for leads. Is there a cheaper, yet equally effective way to get leads to grow your business? Absolutely, but how do you find them? Wed, 06 Feb 2008 21:28:54 -0500 http://articles.getacoder.com/Three_Best_Real_Estate_Marketing_Tools_In_The_World_1263628x1202351334.htm http://articles.getacoder.com/Three_Best_Real_Estate_Marketing_Tools_In_The_World_1263628x1202351334.htm Referrals are the life-blood of any truly successful real estate career. So why is it so hard to ask for referrals? Because most agents don't understand how the referral process really works. Mon, 04 Feb 2008 19:18:23 -0500 http://articles.getacoder.com/Make_Asking_For_Referrals_Easy_in_your_Real_Estate_Career_1367940x1202170703.htm http://articles.getacoder.com/Make_Asking_For_Referrals_Easy_in_your_Real_Estate_Career_1367940x1202170703.htm As a real estate agent who wants to not only survive but thrive in today's thorny real estate market, you may be asking yourself, how can I generate real estate leads in 2008? "2008 could be a banner year for real estate agents who have built a relationship with their clients," according to Simon Payne, president of Ready to Go Newsletters.But, how do you build relationships with clients these days? Sun, 03 Feb 2008 15:19:48 -0500 http://articles.getacoder.com/How_Can_I_Generate_Real_Estate_Leads_In_2008_1371077x1202069988.htm http://articles.getacoder.com/How_Can_I_Generate_Real_Estate_Leads_In_2008_1371077x1202069988.htm Reverse Mortgages, once an obscure product only offered by a few lenders, are attracting more and more attention from the public and loan originators. Times are changing for this unique product that addresses the needs of so many senior homeowners in our country. Thu, 31 Jan 2008 23:08:21 -0500 http://articles.getacoder.com/Reverse_Mortgages_-_Innovations_And_New_Products_Provide_More_Choices_987400x1201838901.htm http://articles.getacoder.com/Reverse_Mortgages_-_Innovations_And_New_Products_Provide_More_Choices_987400x1201838901.htm The need for people to get on the internet and search for real estate information is going to increase exponentially in 2008 and beyond. The big question is, not how technology will advance the real estate industry, but rather how will you use it and leverage it. Mon, 28 Jan 2008 12:17:33 -0500 http://articles.getacoder.com/2008_Internet_Real_Estate_Agent_1371075x1201540653.htm http://articles.getacoder.com/2008_Internet_Real_Estate_Agent_1371075x1201540653.htm Vacation rental home owners may already know that marketing a rental property online can increase their exposure and get them more leads. But they may not know the best way to go about it. In this article, part two in a series, you will learn how to best market your vacation rental home online, including how to create a quality website that will draw in renters by serving as an online brochure full of pictures and information. Sun, 27 Jan 2008 14:00:42 -0500 http://articles.getacoder.com/Marketing_Your_Vacation_Rental_Home_Part_Two_-_Online_Marketing_1373960x1201460442.htm http://articles.getacoder.com/Marketing_Your_Vacation_Rental_Home_Part_Two_-_Online_Marketing_1373960x1201460442.htm Here's a solution that can help with your mortgage marketing program and your loan originations. Especially, if you can't find enough time to really do your marketing... Fri, 25 Jan 2008 17:35:03 -0500 http://articles.getacoder.com/30_Minute_Mortgage_Marketing_1305728x1201300503.htm http://articles.getacoder.com/30_Minute_Mortgage_Marketing_1305728x1201300503.htm The goal of this article, as with all my articles, is to provide you with concise, concrete, step-by-step information you can use to drive potential clients to your blog. You won't have to wade through theory or technical jargon. At a glance, you'll be able to put into action what you learn here. With that being said, read on to discover five blogging mistakes you can start eliminating today to start gaining real estate listing leads. Thu, 24 Jan 2008 04:33:48 -0500 http://articles.getacoder.com/5_Blogging_Mistakes_To_Avoid_To_Get_Real_Estate_Listing_Leads_1355130x1201167228.htm http://articles.getacoder.com/5_Blogging_Mistakes_To_Avoid_To_Get_Real_Estate_Listing_Leads_1355130x1201167228.htm A lot of people in sales make just about the same amount every year because they have set limitations in their mind . I made eighty thousand a year for three years in a row, and didn't realize what I was subconsciously doing, until I sat down with my accountant one day and he asked me why. Then the light bulb came on, I had subconsciously set a comfort zone at eighty thousand and wouldn't let myself go over it. Wed, 23 Jan 2008 01:20:23 -0500 http://articles.getacoder.com/Saddled_With_Other_Peoples_Limitations_1056085x1201069223.htm http://articles.getacoder.com/Saddled_With_Other_Peoples_Limitations_1056085x1201069223.htm Write a vacation rental advertisement that sells your vacation home to your target renter. Most vacation rental portal sites provide space for a headline, a property description, and location information. When you rent by owner, your ads on portal websites can make or break your business. Mon, 21 Jan 2008 23:22:19 -0500 http://articles.getacoder.com/Tips_for_Writing_a_Great_Vacation_Rental_Ad_1273757x1200975739.htm http://articles.getacoder.com/Tips_for_Writing_a_Great_Vacation_Rental_Ad_1273757x1200975739.htm A brief review of the history of the real estate industry . Author proposes that networking is the appropriate structure for marketing the real estate and its services. Mon, 21 Jan 2008 06:38:30 -0500 http://articles.getacoder.com/Is_the_Traditional_Distribution_System_For_Real_Estate_And_Or_Mortgages_Becoming_Extinct_1373958x1200915510.htm http://articles.getacoder.com/Is_the_Traditional_Distribution_System_For_Real_Estate_And_Or_Mortgages_Becoming_Extinct_1373958x1200915510.htm There is a very broad range of income among real estate agents. Some barely scrape by while others are able to make several hundred thousand dollars a year. Many go over a million. Having worked with many agents over the years, I have found one distinct difference between those who succeed and those who don't. Sun, 20 Jan 2008 11:53:13 -0500 http://articles.getacoder.com/The_Most_Expensive_Real_Estate_Marketing_Mistake_786697x1200847993.htm http://articles.getacoder.com/The_Most_Expensive_Real_Estate_Marketing_Mistake_786697x1200847993.htm Marketing yourself and your real estate business needs to become a daily activity. Read on to find out how to use blogging and social media to attract new clients and prospects and make your business explode. Sun, 20 Jan 2008 09:11:59 -0500 http://articles.getacoder.com/Marketing_Yourself_And_Your_Real_Estate_Business_With_Social_Media_And_Blogging_1364748x1200838319.htm http://articles.getacoder.com/Marketing_Yourself_And_Your_Real_Estate_Business_With_Social_Media_And_Blogging_1364748x1200838319.htm Marketing is too important to be left to the marketing department. How to Prepare for Your Target Buyer to Buy. Sun, 20 Jan 2008 00:31:13 -0500 http://articles.getacoder.com/How_to_Prepare_Your_Home_for_Marketing_Success_1367941x1200807073.htm http://articles.getacoder.com/How_to_Prepare_Your_Home_for_Marketing_Success_1367941x1200807073.htm I always get asked the question, what is the best kind of advertising to get more business. And while there is no one standard answer to this question, we can narrow it down some. Fri, 18 Jan 2008 17:19:46 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_Best_Type_of_Advertising_786713x1200694786.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_Best_Type_of_Advertising_786713x1200694786.htm First there was the refinance boom--historic super low rates where every loan was a vanilla slam dunk. Quick and easy cash and the loans sailed through unscathed. Then came the regular ARMs--because rates were rising and people still wanted those low "bragging rights" rates. They simply had to have a rate below 5% so they could one-up the Joneses at the next BBQ and prove how smart they were. Fri, 18 Jan 2008 15:02:32 -0500 http://articles.getacoder.com/Mortgage_Marketing_-_The_Next_Great_Real_Estate_Loan_Bubble_And_How_To_Profit_From_The_Boom_1096078x1200686552.htm http://articles.getacoder.com/Mortgage_Marketing_-_The_Next_Great_Real_Estate_Loan_Bubble_And_How_To_Profit_From_The_Boom_1096078x1200686552.htm The internet is a big part of real estate marketing today. Most buyers and sellers go to the internet first in the early stages of buying or selling a home. Because of this, many real estate offices have put a great deal of effort into producing a highly informative real estate website. Unfortunately, they don't get the response they were hoping for because hardly anyone gets to see their website. Thu, 17 Jan 2008 18:06:33 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_Easiest_Way_To_Get_Web_Traffic_To_Your_Website_786706x1200611193.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_Easiest_Way_To_Get_Web_Traffic_To_Your_Website_786706x1200611193.htm Real estate websites are in plenty and big money is involved in the property marketing business. But the volume of business generated by the online model of real estate business is still low. Is the real estate business immune to the internet model? Thu, 17 Jan 2008 01:00:51 -0500 http://articles.getacoder.com/Real_Estate_Services_-_Business_Immune_To_Internet_809025x1200549651.htm http://articles.getacoder.com/Real_Estate_Services_-_Business_Immune_To_Internet_809025x1200549651.htm Recently I was faced with the task of selling my home in Michigan which is currently going through a state wide depression of sorts. The best places to list a home online are places where potential buyers search on a regular basis, well known sources. Tue, 15 Jan 2008 03:20:40 -0500 http://articles.getacoder.com/Free_Advertising_for_Frantic_Homeowners_1029579x1200385240.htm http://articles.getacoder.com/Free_Advertising_for_Frantic_Homeowners_1029579x1200385240.htm With so much attention on the internet, you can't help but ask yourself which is better to market yourself with? Online? Or Offline? Well the answer to that may surprise you. Mon, 14 Jan 2008 04:37:18 -0500 http://articles.getacoder.com/Real_Estate_Marekting_-_Which_Is_Better_Online_Or_Offline_Adverting_786717x1200303438.htm http://articles.getacoder.com/Real_Estate_Marekting_-_Which_Is_Better_Online_Or_Offline_Adverting_786717x1200303438.htm To be successful at anything in life you need passion. The same rule applies in real estate. Sat, 12 Jan 2008 23:31:52 -0500 http://articles.getacoder.com/A_Passion_For_Real_Estate_786726x1200198712.htm http://articles.getacoder.com/A_Passion_For_Real_Estate_786726x1200198712.htm If you have ever done any advertising, then you have at one time or another surely been disappointed with the results. Most of the time you run an advertisement, you don't get the results you had hoped for. Maybe your expectations are too high. Or maybe you are just being lied to. Sat, 12 Jan 2008 19:08:19 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_Big_Advertising_Lie_786698x1200182899.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_Big_Advertising_Lie_786698x1200182899.htm Too often, people begin a real estate career without realizing that they are no longer employees. Along with the freedom to set their own hours and be their own boss comes the responsibility to pay their own expenses. After taxes, one of the largest expenses is marketing. Sat, 12 Jan 2008 06:20:49 -0500 http://articles.getacoder.com/Budgeting_to_Market_Your_Real_Estate_Career_1171496x1200136849.htm http://articles.getacoder.com/Budgeting_to_Market_Your_Real_Estate_Career_1171496x1200136849.htm There are many factors that will help you know what your real estate broker is doing to get you the best home deal possible, even if they are getting paid in commissions. With the property market changing, the traditional 6% split between the seller's agent and the buyer's agent is being adjusted to influence the sale of a home in favor of the seller. Fri, 11 Jan 2008 14:11:49 -0500 http://articles.getacoder.com/When_Your_Real_Estate_Broker_Wants_To_Increase_His_Rates_-_What_To_Do_1183345x1200078709.htm http://articles.getacoder.com/When_Your_Real_Estate_Broker_Wants_To_Increase_His_Rates_-_What_To_Do_1183345x1200078709.htm In last week's newsletter, I covered the things you should look for in a mortgage website provider. My suggestion was that your time is far too limited to waste on trying to go it alone, and your money is far too valuable to spend on hiring a web design firm to custom build a site for you. Fri, 11 Jan 2008 12:00:45 -0500 http://articles.getacoder.com/Mortgage_Marketing_Website_And_How_You_Can_Put_One_Up_Fast_And_Cheap_And_Still_Get_Mortgage_Loans_1096074x1200070845.htm http://articles.getacoder.com/Mortgage_Marketing_Website_And_How_You_Can_Put_One_Up_Fast_And_Cheap_And_Still_Get_Mortgage_Loans_1096074x1200070845.htm There comes a point in every market cycle when investors and new buyers dry up. As the demand falls, excess supply cascades to a more natural price level. There is also a direct correlation between rental prices and prices for homes. Thu, 10 Jan 2008 11:26:23 -0500 http://articles.getacoder.com/The_Secret_To_Real_Estate_Success_In_An_Adjusting_Market_1305727x1199982383.htm http://articles.getacoder.com/The_Secret_To_Real_Estate_Success_In_An_Adjusting_Market_1305727x1199982383.htm According to the National Association of Realtors (NAR), less than ten percent of all agents earn more than $100,000 per year. What single first step can you take to help ensure a successful career in real estate? Wed, 09 Jan 2008 18:53:01 -0500 http://articles.getacoder.com/How_to_Jump-Start_Your_Real_Estate_Career_1042462x1199922781.htm http://articles.getacoder.com/How_to_Jump-Start_Your_Real_Estate_Career_1042462x1199922781.htm Architectural rendering consists of visual presentation of schemes or presentation of a design for a wide variety of purposes such as landscape projects, buildings, urban planning etc. Ever since computer generated rendering service has existed, there has been less commercial demand for hand-drawn rendering service. Wed, 09 Jan 2008 05:19:09 -0500 http://articles.getacoder.com/Using_Architectural_Rendering_Service_819752x1199873949.htm http://articles.getacoder.com/Using_Architectural_Rendering_Service_819752x1199873949.htm Every day, the real estate industry wastes hundreds of millions of dollars trying to find more business. Real Estate Marketing expert and Bestselling Author, Ray Wood believes this is easily avoidable and shares his 7 Secrets of Real Estate Marketing Success. Tue, 08 Jan 2008 09:37:46 -0500 http://articles.getacoder.com/The_7_Secrets_Of_Real_Estate_Marketing_Success_1255135x1199803066.htm http://articles.getacoder.com/The_7_Secrets_Of_Real_Estate_Marketing_Success_1255135x1199803066.htm Direct mail is a very useful real estate marketing tool to grow and sustain your real estate business. But just like every other method, there is a right way and a wrong way to use it. Most real estate agents get this wrong. By making a few simple changes, you can immediately improve the response you get from direct mail. Tue, 08 Jan 2008 04:30:50 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Use_Direct_Mail_To_Increase_Your_Business_786699x1199784650.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Use_Direct_Mail_To_Increase_Your_Business_786699x1199784650.htm Quite simply, curb appeal is the way the house looks from the street. Often a prospective buyer will drive by a house of interest several times before they decide if they want to further investigate the property. This is the first impression the buyer will have about the home so let's make it a positive, lasting impression. Mon, 07 Jan 2008 17:47:04 -0500 http://articles.getacoder.com/Curb_Appeal_Strategies_for_a_Quick_Sale_732468x1199746024.htm http://articles.getacoder.com/Curb_Appeal_Strategies_for_a_Quick_Sale_732468x1199746024.htm With so much talk about the future of real estate and the internet, it's almost impossible to get through a day without thinking about how this will affect you. Many will have you believe that the internet will replace real estate agents in the near future and the industry as you know it will disappear. But this isn't so. Let's take a look at why. Sun, 06 Jan 2008 10:01:21 -0500 http://articles.getacoder.com/The_Real_Estate_Marketing_Internet_Scandal_786695x1199631681.htm http://articles.getacoder.com/The_Real_Estate_Marketing_Internet_Scandal_786695x1199631681.htm Testimonials are one of the best ways to get people who don't know you to believe and trust you. The use of testimonials is underutilized by the majority of real estate agents. Here's how to put them to work for you. Sun, 06 Jan 2008 02:59:11 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Get_Your_Clients_To_Market_For_You_786721x1199606351.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Get_Your_Clients_To_Market_For_You_786721x1199606351.htm It's not news to anyone to say that the market has slowed way down, but it may be news to many to hear that you need to market yourself & your listings now, more than ever. When homes were selling in hours rather... Sat, 05 Jan 2008 09:34:29 -0500 http://articles.getacoder.com/When_The_Market_Gets_Tough_-_The_Tough_Get_Marketing_792288x1199543669.htm http://articles.getacoder.com/When_The_Market_Gets_Tough_-_The_Tough_Get_Marketing_792288x1199543669.htm Real estate flyers speak for you when you aren't there. Think about it. How do you influence a prospect's view on a particular property when you aren't there to guide them through the benefits, features, and pricing? Fri, 04 Jan 2008 19:02:27 -0500 http://articles.getacoder.com/Real_Estate_Flyers_That_Generate_Leads_And_Sales!_1096076x1199491347.htm http://articles.getacoder.com/Real_Estate_Flyers_That_Generate_Leads_And_Sales!_1096076x1199491347.htm Marketing is not rocket science but it does require some real dedication to work well. Here's what the pro's can do for you. Fri, 04 Jan 2008 07:28:28 -0500 http://articles.getacoder.com/Custom_Logo_Items_For_Real_Estate_Professionals_786725x1199449708.htm http://articles.getacoder.com/Custom_Logo_Items_For_Real_Estate_Professionals_786725x1199449708.htm Let your customers know that the best compliment they can give you is a referral. Here is a sample follow-up letter (I pulled out of my personal files) you can use with customers who have recently closed a loan with you. You'll see that it congratulates them on completing the process, re-emphasizes the benefits of doing business with you, and asks for referrals. Fri, 04 Jan 2008 02:13:07 -0500 http://articles.getacoder.com/Mortgage_Marketing_-_An_After_Loan_Closing_Letter_That_Asks_For_Referrals_In_Your_Mortgage_Business_1096077x1199430787.htm http://articles.getacoder.com/Mortgage_Marketing_-_An_After_Loan_Closing_Letter_That_Asks_For_Referrals_In_Your_Mortgage_Business_1096077x1199430787.htm The real estate industry is an ever changing one. Many companies try to come up with innovative ways to capture more market share. In many other industries a popular way of doing this is to lower prices or discount their service. This is a method that some have tried to use in the real estate industry and has others very concerned. Here's why I wouldn't worry about it. Thu, 03 Jan 2008 22:21:08 -0500 http://articles.getacoder.com/Do_You_Worry_About_Real_Estate_Discounters_786692x1199416868.htm http://articles.getacoder.com/Do_You_Worry_About_Real_Estate_Discounters_786692x1199416868.htm This article explians why some agents think internet leads are a waste of time. It then explains exactly what you need to know in order to get the most out of them. Thu, 03 Jan 2008 00:29:43 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Mulitply_The_Business_You_Get_From_Your_Website_786724x1199338183.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Mulitply_The_Business_You_Get_From_Your_Website_786724x1199338183.htm Incorporate these 7 helpful real estate flyer design tips into your next print advertising campaign. Increase your sales, grow your client list, and move ahead in your area through simple techniques. Wed, 02 Jan 2008 02:35:35 -0500 http://articles.getacoder.com/Marketing_With_Real_Estate_Flyers_-_7_Flyers_Design_Tips_and_7_Printing_Tips_987397x1199259335.htm http://articles.getacoder.com/Marketing_With_Real_Estate_Flyers_-_7_Flyers_Design_Tips_and_7_Printing_Tips_987397x1199259335.htm The following story was shared with me recently, it's been circulating around the net for years and I now share it with you. In the United States of America lies a large industrial city which is the sight of one of the world's largest slave labor camps. Located in and around the center of this city are community settlements where the economic slaves live. Tue, 01 Jan 2008 03:26:08 -0500 http://articles.getacoder.com/Mortgage_Sales_And_Creating_Your_Own_Economic_Freedom_In_A_Tough,_Competitive_World_-_A_Short_Story_1096075x1199175968.htm http://articles.getacoder.com/Mortgage_Sales_And_Creating_Your_Own_Economic_Freedom_In_A_Tough,_Competitive_World_-_A_Short_Story_1096075x1199175968.htm We all know that referrals are considered the "holy grail" of the mortgage business. They're an easy sell, and customers are less likely to shop around. But, the reason why most loan originators don't get a lot of referrals is that they don't know how to cultivate them. It takes time and an ongoing commitment to building relationships. Sun, 30 Dec 2007 17:31:42 -0500 http://articles.getacoder.com/Generating_More_Mortgage_Business_Through_Networking_Groups_And_Community_Organizations_1118989x1199053902.htm http://articles.getacoder.com/Generating_More_Mortgage_Business_Through_Networking_Groups_And_Community_Organizations_1118989x1199053902.htm The headline is the most important part of any real estate advertising. The headline is the ad for the ad. The choice of a headline can affect reader ship as much 85% or more. Sun, 30 Dec 2007 00:23:07 -0500 http://articles.getacoder.com/How_Important_Are_Headlines_In_Real_Estate_Marketing_786720x1198992187.htm http://articles.getacoder.com/How_Important_Are_Headlines_In_Real_Estate_Marketing_786720x1198992187.htm Have you ever seen an ad that offers a 30 day money back guarantee? This is the idea of risk reversal. It removes the fear that buyers have of making the wrong decision. It allows them to move forward in the process sooner because it doesn't lock them into their decision. It gives them a way out. But how can you use this in real estate marketing? Sun, 30 Dec 2007 00:07:39 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_Using_Risk_Reversal_To_Increase_Business_786704x1198991259.htm http://articles.getacoder.com/Real_Estate_Marketing_-_Using_Risk_Reversal_To_Increase_Business_786704x1198991259.htm Complaining about how bad the real estate market is right now will not do you any good. Instead, read on to find out how you can start marketing tomorrow, easily and without spending much money. Your phone will soon start ringing! Thu, 27 Dec 2007 21:06:38 -0500 http://articles.getacoder.com/Real_Estate_Marketing_Leads_-_Make_Your_Phone_Start_Ringing_By_Using_These_Tips_For_Your_RE_Business_961886x1198807598.htm http://articles.getacoder.com/Real_Estate_Marketing_Leads_-_Make_Your_Phone_Start_Ringing_By_Using_These_Tips_For_Your_RE_Business_961886x1198807598.htm Yard signs are the most obvious, yet underutilized selling tool in the Realtor's arsenal. If you are one of those Realtors, who is still married to the gatekeeper business model in which all information about the home should be closely held, you may be missing real opportunities to expand your business. It begins with the ordinary real estate yard sign. Wed, 26 Dec 2007 20:59:14 -0500 http://articles.getacoder.com/Real_Estate_Sign_-_A_Simple_Yard_Sign_Or_A_Powerful_Marketing_Tool_702120x1198720754.htm http://articles.getacoder.com/Real_Estate_Sign_-_A_Simple_Yard_Sign_Or_A_Powerful_Marketing_Tool_702120x1198720754.htm In this competitive Realtor market it is more important than ever before to get your emails delivered and read. Use these tips to enhance your email message. Wed, 26 Dec 2007 06:44:16 -0500 http://articles.getacoder.com/Realtor_Email_-_How_Realtors_Can_Use_email_More_Effectively_802184x1198669456.htm http://articles.getacoder.com/Realtor_Email_-_How_Realtors_Can_Use_email_More_Effectively_802184x1198669456.htm A common real estate marketing mistake I see in almost all agents advertising is that they don't plan their marketing properly. Many real estate agents make the mistake that the advertising they do is marketing. When in fact, advertising is only the tactical part of marketing. Tue, 25 Dec 2007 23:36:50 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_to_Guarantee_Your_Marketing_Is_Effective_786712x1198643810.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_to_Guarantee_Your_Marketing_Is_Effective_786712x1198643810.htm Referrals are the best business leads, because they come from other people who value your services. You may be an effective marketer and tireless self promoter, but you'll never be as effective as an ordinary person talking to friends or family. Tue, 25 Dec 2007 21:25:33 -0500 http://articles.getacoder.com/Lead_The_Way_With_More_Referrals_832271x1198635933.htm http://articles.getacoder.com/Lead_The_Way_With_More_Referrals_832271x1198635933.htm There has been great buzz over the use of online video to promote the sale of real estate. You can go into the video section of the major search engines and literally find hundreds of real estate videos on any given day. Why is this method of marketing catching on with real estate agents as well as individuals selling their homes by owner? Tue, 25 Dec 2007 08:43:56 -0500 http://articles.getacoder.com/Real_Estate_Video_Marketing_930246x1198590236.htm http://articles.getacoder.com/Real_Estate_Video_Marketing_930246x1198590236.htm There are many different ways to approach leads. I have tried to systematize the process as much as possible in order to be successful. Hope these tips help! Mon, 24 Dec 2007 16:06:40 -0500 http://articles.getacoder.com/Internet_Mortgage_Leads_And_How_To_Approach_Them_For_Maximum_Sales_In_Minimum_Time_And_Close_More_1096080x1198530400.htm http://articles.getacoder.com/Internet_Mortgage_Leads_And_How_To_Approach_Them_For_Maximum_Sales_In_Minimum_Time_And_Close_More_1096080x1198530400.htm If you're like many mortgage companies, you have just begun to look at the Internet for a viable source of business. I the past several months you've begun to realize that it is no longer raining loans and your have to pursue new business more aggressively than ever before. Mon, 24 Dec 2007 04:40:34 -0500 http://articles.getacoder.com/5_Things_To_Look_For_In_A_Mortgage_SEO_Provider_896282x1198489234.htm http://articles.getacoder.com/5_Things_To_Look_For_In_A_Mortgage_SEO_Provider_896282x1198489234.htm Growing as a Loan Officer can be as simple as changing your thoughts. BUT, just because your thoughts change doesn't mean your actions should stay the same. Sun, 23 Dec 2007 14:36:17 -0500 http://articles.getacoder.com/Mortgage_-_Loan_Officers_Who_Think_Differently_Will_Have_Different_Levels_Of_Income_930247x1198438577.htm http://articles.getacoder.com/Mortgage_-_Loan_Officers_Who_Think_Differently_Will_Have_Different_Levels_Of_Income_930247x1198438577.htm You're most likely making this simple mistake in your marketing, and it's costing you thousands each year in income. When you make this simple distinction and begin to direct your real estate marketing in this direction, you will begin to immediately see a drastic difference in the results you get. Sat, 22 Dec 2007 22:41:26 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_#1_Most_Common_Mistake_Most_Agents_Make_683682x1198381286.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_#1_Most_Common_Mistake_Most_Agents_Make_683682x1198381286.htm While the rest of the national real estate market is taking a turn for the worse, high end properties are continuing to sell. In fact, luxury sales in many markets are booming right now. Sat, 22 Dec 2007 18:34:00 -0500 http://articles.getacoder.com/The_Haves_VS_the_Have_Nots_-_How_the_Luxury_Real_Estate_Market_is_Winning_the_Game_691550x1198366440.htm http://articles.getacoder.com/The_Haves_VS_the_Have_Nots_-_How_the_Luxury_Real_Estate_Market_is_Winning_the_Game_691550x1198366440.htm What you write and how you write it are the most important parts of getting your marketing message out. As a Realtor with a lot of competition it is even more important to have a focussed consistent message out there. Sat, 22 Dec 2007 16:09:22 -0500 http://articles.getacoder.com/Realtor_Writing_-_The_Key_to_Copywriting_for_Realtors_802185x1198357762.htm http://articles.getacoder.com/Realtor_Writing_-_The_Key_to_Copywriting_for_Realtors_802185x1198357762.htm The most effective Realtor web site have what the relocating prospects want. No flash or long loading pictures from a hilltop or seashore, but solid information, interactive if possible with relevant free information so the prospect's email address can be captured for future follow-ups. Sat, 22 Dec 2007 03:24:03 -0500 http://articles.getacoder.com/Realtor_Web_Sites_-_Marketing_For_Relocation_Prospects_683680x1198311843.htm http://articles.getacoder.com/Realtor_Web_Sites_-_Marketing_For_Relocation_Prospects_683680x1198311843.htm There are two major types of advertising used in real estate marketing. Most agents are using the wrong one and are consequently dissatisfied with the results they get. The most successful agents know what works and they get a substantially different result from their marketing. Fri, 21 Dec 2007 19:27:17 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_Most_Responsive_Advertising_786696x1198283237.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_Most_Responsive_Advertising_786696x1198283237.htm Real estate always goes in cycles. Anyone who has been involved in buying or selling for ten years or more knows this. Finding clients and prospects that can buy and sell during the steep up and down cycles will make you money when you learn how to work with them. Thu, 20 Dec 2007 13:33:08 -0500 http://articles.getacoder.com/Real_Estate_Cycles_-_Learning_How_To_Handle_Clients_Who_Want_To_Buy_Or_Sell_In_A_Steep_Market_1001809x1198175588.htm http://articles.getacoder.com/Real_Estate_Cycles_-_Learning_How_To_Handle_Clients_Who_Want_To_Buy_Or_Sell_In_A_Steep_Market_1001809x1198175588.htm The future growth of your real estate business depends on your ability to capture a larger share of your market. In order to capture the largest share of business in your marketplace, you need to be perceived in your market place as "the one to do business with." Your real estate marketing can make or break you in this area. Thu, 20 Dec 2007 08:15:54 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_Your_Clients_Perception_vs_Reality_786708x1198156554.htm http://articles.getacoder.com/Real_Estate_Marketing_-_Your_Clients_Perception_vs_Reality_786708x1198156554.htm After getting your leads, make an impression. The type which tells that you are a trustworthy person. This trait is highly important in dealing with Real Estate clients and leads. Wed, 19 Dec 2007 01:36:56 -0500 http://articles.getacoder.com/Getting_Your_Real_Estate_Leads_to_Trust_You_667178x1198046216.htm http://articles.getacoder.com/Getting_Your_Real_Estate_Leads_to_Trust_You_667178x1198046216.htm For a realtor to succeed in being an efficient marketer of either single-family homes, condos or seafront estates, You need to have adequate knowledge of which properties are applicable to the roster of clients you have. The Miami Beach property market is one of the most dynamic, and most diverse in the US. Potential homebuyers could be really picky, especially in these times when the market is on slump, in light of the US credit crunch. Tue, 18 Dec 2007 21:31:35 -0500 http://articles.getacoder.com/Marketing_Miami_Beach_Real_Estate_Properties_-_Strategies_705919x1198031495.htm http://articles.getacoder.com/Marketing_Miami_Beach_Real_Estate_Properties_-_Strategies_705919x1198031495.htm Selling real estate can be difficult when the market is in a slump. That is also the best time to begin or increase your marketing efforts. Read on to find out how you can get new prospects quickly and inexpensively. Tue, 18 Dec 2007 17:55:27 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_Tips_on_How_To_Generate_New_Business_When_the_Real_Estate_Market_Is_Down_881591x1198018527.htm http://articles.getacoder.com/Real_Estate_Marketing_-_Tips_on_How_To_Generate_New_Business_When_the_Real_Estate_Market_Is_Down_881591x1198018527.htm The real estate market has cooled off across the United States and you are still using your old marketing methods or not marketing at all. Read on to find out how to market your real estate business using new media. Tue, 18 Dec 2007 15:42:55 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_When_The_Market_Cools_Off_You_Need_To_Change_Your_Marketing_Methods_987399x1198010575.htm http://articles.getacoder.com/Real_Estate_Marketing_-_When_The_Market_Cools_Off_You_Need_To_Change_Your_Marketing_Methods_987399x1198010575.htm There are many avenues you can take when marketing yourself to the public. As with any type of marketing, it's only a game of numbers. The more you put in the top of the funnel, the more that pop out of the bottom, resulting in profits and a fatter bank account. Here are some techniques that will improve your response rate every time when marketing with road sings. Mon, 17 Dec 2007 22:07:10 -0500 http://articles.getacoder.com/Marketing_With_Road_Signs_656046x1197947230.htm http://articles.getacoder.com/Marketing_With_Road_Signs_656046x1197947230.htm There are three steps to effective real estate marketing. Miss any one of them or get them out of order and the effectiveness of your marketing falls off considerably. Unfortunately, most marketing efforts start with step 3 and miss the other 2 completely. Sun, 16 Dec 2007 18:18:21 -0500 http://articles.getacoder.com/Three_Steps_To_Effective_Real_Estate_Marketing_786694x1197847101.htm http://articles.getacoder.com/Three_Steps_To_Effective_Real_Estate_Marketing_786694x1197847101.htm Jaipur real estate market has been witnessing a host of large township projects, both by metropolitan city developers (such as Delhi, Mumbai) as well as city-based real estate developers. With this the township-style living is something that is slowly setting foot in the city. Sun, 16 Dec 2007 17:25:13 -0500 http://articles.getacoder.com/Township_Projects_-_Latest_Rage_in_Jaipurs_Residential_Real_Estate_Market_972384x1197843913.htm http://articles.getacoder.com/Township_Projects_-_Latest_Rage_in_Jaipurs_Residential_Real_Estate_Market_972384x1197843913.htm Realtors work will over 3500 hours per year. In fact, many of them have not taken a real vacation in several years for fear of missing the next deal. Most Real Estate Professionals are not able to enjoy the fruits of their labor. Simply put, they stop, their income stops. Therefore, learning the techniques of marketing on the internet could prove to be extremely beneficial. Allowing them to become and stay full-time Realtors. Sun, 16 Dec 2007 15:34:36 -0500 http://articles.getacoder.com/5_Reasons_Realtors_Should_Use_Internet_Marketing_To_Grow_Their_Business_737755x1197837276.htm http://articles.getacoder.com/5_Reasons_Realtors_Should_Use_Internet_Marketing_To_Grow_Their_Business_737755x1197837276.htm With the rise of interest rates and the drying-up of the refinance market, it makes sense to transition your business to the purchase money market. After all, home purchase loans will become the bulk of your broker transactions and it is only prudent to be prepared to capture these leads. Of course, you will always have the occasional debt consolidation, or divorce cash-out refinance, even some b-paper subprime loans. Sun, 16 Dec 2007 08:13:35 -0500 http://articles.getacoder.com/Real_Estate_Agents_And_Unconventional_Ways_To_Approach_Them_Without_Donuts_Or_Gimmicks_1029577x1197810815.htm http://articles.getacoder.com/Real_Estate_Agents_And_Unconventional_Ways_To_Approach_Them_Without_Donuts_Or_Gimmicks_1029577x1197810815.htm I often see Agents change programs, focus, philosophy, scope and purpose of their marketing plan as often as they change their shirts. First, take the time to create an effective strategy. Evaluate the strategy from all angles before you commit to implementation. Create the strategy for the long haul, not the short run. Sat, 15 Dec 2007 20:58:12 -0500 http://articles.getacoder.com/Four_Rules_Of_Marketing_654638x1197770292.htm http://articles.getacoder.com/Four_Rules_Of_Marketing_654638x1197770292.htm Before, it was not a usual occurrence to see real estate agents handing out real estate flyer printing pieces to people in commercial establishments such as malls and shopping centers. In fact, from a rare few, a real estate flyer printing piece has become part of the majority of the print flyers distributed in most of these areas. Sat, 15 Dec 2007 11:23:54 -0500 http://articles.getacoder.com/Why_Hand_Out_Flyers_Are_Effective_For_Your_Real_Estate_Business_705920x1197735834.htm http://articles.getacoder.com/Why_Hand_Out_Flyers_Are_Effective_For_Your_Real_Estate_Business_705920x1197735834.htm One of the most useful real estate marketing tools that has been developed is internet video. At the same time, hardly anyone is using it. But making use of internet video is an absolute necessity if you want to put your real estate marketing into high gear. Sat, 15 Dec 2007 08:07:00 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Use_Internet_Video_786718x1197724020.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Use_Internet_Video_786718x1197724020.htm When you got into real estate as a career, you most likely had dreams of earning the big money that you heard is possible. But more often than not, the big money is not as easy to get as you were led to believe. But why not? Surely it can be done. Others are doing it. Why not you? Fri, 14 Dec 2007 21:10:26 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_Only_Two_Things_That_Are_Keeping_You_From_Earning_More_786705x1197684626.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_Only_Two_Things_That_Are_Keeping_You_From_Earning_More_786705x1197684626.htm So, why do you need to update your real estate marketing plan? When you're in an industry such as real estate Sales and Mortgages, that has new people entering every day, you have to ask, what makes you stand out from the crowd? Fri, 14 Dec 2007 08:49:08 -0500 http://articles.getacoder.com/Why_You_Need_to_Update_Your_Real_Estate_Marketing_Plan_-_Dont_Get_Left_Behind_1132605x1197640148.htm http://articles.getacoder.com/Why_You_Need_to_Update_Your_Real_Estate_Marketing_Plan_-_Dont_Get_Left_Behind_1132605x1197640148.htm Prospecting for clients don't happen easily. Good impression and relationship has to be founded initially to ensure successful prospecting. Thu, 13 Dec 2007 23:32:17 -0500 http://articles.getacoder.com/Real_Estate_Agents_in_Prospecting_683681x1197606737.htm http://articles.getacoder.com/Real_Estate_Agents_in_Prospecting_683681x1197606737.htm Most real estate marketing fails to deliver on the most important aspect of marketing. Most of the advertising doesn't address the number 1 concern that all prospects have. Thu, 13 Dec 2007 06:49:56 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_1_Thing_You_Must_Say_To_Get_A_Client_786707x1197546596.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_1_Thing_You_Must_Say_To_Get_A_Client_786707x1197546596.htm Hey Loan Officers, is it better to get 1 commission check and an unhappy borrower or no commission check and a borrower who forgets you? What it all boils down to is how do YOU want to be perceived in the business? Oh sure, we're all here to make money, but how we make it is the issue. Wed, 12 Dec 2007 07:40:03 -0500 http://articles.getacoder.com/Loan_Officers_-_Is_Bad_Publicity_Worth_One_Commission_Check_Dont_Make_Being_A_Loan_Officer_Tougher_1029580x1197463203.htm http://articles.getacoder.com/Loan_Officers_-_Is_Bad_Publicity_Worth_One_Commission_Check_Dont_Make_Being_A_Loan_Officer_Tougher_1029580x1197463203.htm Will the housing recession fix the unethical way real estate is sold? Can "buyer's agency" really exist in the current system? Does dual agency create a quagmire of conflicts of interest for agents and brokers? This author explores those questions and more. Tue, 11 Dec 2007 14:41:20 -0500 http://articles.getacoder.com/Fixing_How_Real_Estate_is_Sold_-_The_Time_for_Change_is_Now_786728x1197402080.htm http://articles.getacoder.com/Fixing_How_Real_Estate_is_Sold_-_The_Time_for_Change_is_Now_786728x1197402080.htm Are you looking for tips for marketing your rental property? Did you know that it's not necessarily the features that will sell a building to potential renters, but rather the benefits that those features will provide the customer? Mon, 10 Dec 2007 19:41:51 -0500 http://articles.getacoder.com/Marketing_Apartments_-_Sell_Prospective_Renters_On_The_Benefits_691549x1197333711.htm http://articles.getacoder.com/Marketing_Apartments_-_Sell_Prospective_Renters_On_The_Benefits_691549x1197333711.htm Not all of today's senior citizens are willing to slow down. Recognize the two segments of the senior population and market to each correctly. The key: Listen. Wed, 05 Dec 2007 16:32:18 -0500 http://articles.getacoder.com/Marketing_Real_Estate_to_Senior_Citizen_Buyers_705922x1196890338.htm http://articles.getacoder.com/Marketing_Real_Estate_to_Senior_Citizen_Buyers_705922x1196890338.htm Buying and selling real estate in today's market can be risky. If you are a realtor you will need to learn how to market yourself and your business in order to get clients and prospects to call. Read on to find out more about how to do business during our current market situation. Wed, 05 Dec 2007 04:32:13 -0500 http://articles.getacoder.com/Marketing_for_Realtors_-_How_To_Get_Clients_And_Prospects_To_Call_You_To_Buy_or_Sell_A_Home_1118988x1196847133.htm http://articles.getacoder.com/Marketing_for_Realtors_-_How_To_Get_Clients_And_Prospects_To_Call_You_To_Buy_or_Sell_A_Home_1118988x1196847133.htm One of the most over looked real estate marketing strategies is properly selecting a target market. Too many real estate agents neglect to define exactly who they what to do business. Most define their market as everyone, but this is much too broad to be effective. Tue, 04 Dec 2007 21:04:19 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Find_The_Best_Prospects_786714x1196820259.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Find_The_Best_Prospects_786714x1196820259.htm In today's real estate market buyers are changing. Needs and wants are not the same and it's interesting to see exactly what appeals to today's home buyers. Tue, 04 Dec 2007 05:35:38 -0500 http://articles.getacoder.com/What_Home_Buyers_Want_702121x1196764538.htm http://articles.getacoder.com/What_Home_Buyers_Want_702121x1196764538.htm Good as gold. That's what I call a processor that knows how to get the job done, and quickly. I'm met many loan processors in my career, and I can honestly say that many of them were not very good. It's not that they didn't "work hard". They did. It's just that although they were extremely busy "working hard", it didn't matter. They didn't close the loan-meaning I didn't get paid. Boo hoo! ;-) I learned this lesson very quickly. Mon, 03 Dec 2007 21:56:07 -0500 http://articles.getacoder.com/Mortgage_Processors_And_What_To_Look_For_When_Running_Your_Mortgage_Business_1029578x1196736967.htm http://articles.getacoder.com/Mortgage_Processors_And_What_To_Look_For_When_Running_Your_Mortgage_Business_1029578x1196736967.htm Planning is an incredibly important part of establishing an online presence as a Realtor. Do this one step right and you will bring in many new leads Mon, 03 Dec 2007 06:12:00 -0500 http://articles.getacoder.com/Planning_Your_Online_Marketing_802186x1196680320.htm http://articles.getacoder.com/Planning_Your_Online_Marketing_802186x1196680320.htm This article discusses the age old argument of who real esate agents should prefer to work with. Many say focus on sellers and get the listings. Other say buyers are where it's at. Which is better? You decide. Mon, 03 Dec 2007 00:35:55 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_Are_Buyers_or_Sellers_Better_To_Work_With_786723x1196660155.htm http://articles.getacoder.com/Real_Estate_Marketing_-_Are_Buyers_or_Sellers_Better_To_Work_With_786723x1196660155.htm Think generating your own leads is the way to go for your mortgage business? Think again, costs, time and knowledge are just a few of the hurdles. Sun, 02 Dec 2007 10:21:38 -0500 http://articles.getacoder.com/Mortgage_Lead_Generation_-_Strategic_Overview_742338x1196608898.htm http://articles.getacoder.com/Mortgage_Lead_Generation_-_Strategic_Overview_742338x1196608898.htm Have you ever thought about becoming the top producer in your market? Doesn't the idea of having your name on everyone's mind when they think of real estate excite you? What would it mean for your business if you were to capture the majority of the market? Sun, 02 Dec 2007 00:24:06 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_Become_The_Top_Producer_With_Free_Advertising_786710x1196573046.htm http://articles.getacoder.com/Real_Estate_Marketing_-_Become_The_Top_Producer_With_Free_Advertising_786710x1196573046.htm Tourists, business owners and employees enjoy not only the good life but a thriving business climate. Its top-ranked schools, motivated workforce and affordable cost of living make Sarasota home to some of the most successful and productive companies in the country. Wed, 28 Nov 2007 20:05:40 -0500 http://articles.getacoder.com/Getting_Into_The_Sarasota_Real_Estate_Business_-_Building_Networks_732466x1196298340.htm http://articles.getacoder.com/Getting_Into_The_Sarasota_Real_Estate_Business_-_Building_Networks_732466x1196298340.htm Referrals are one of the best ways to get new business for real estate agents. Most agents under utilize referrals simply because they don't know how to get them. This article discusses the two types of referrals and how to be sure you are consistently getting the better of the two. Tue, 27 Nov 2007 15:26:34 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Get_A_Flood_Of_Referrals_786719x1196195194.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Get_A_Flood_Of_Referrals_786719x1196195194.htm Real Estate Newsletters are the ultimate soft-sell to maintain positive top of mind awareness with past clients and new prospects as well. Newsletters - they're the non-threatening way to stay in touch with the people important to your success. That would be past customers and clients, your sphere of influence, and current prospects. If you can afford it, include your farm area. Tue, 27 Nov 2007 14:45:46 -0500 http://articles.getacoder.com/Marketing_Your_Real_Estate_Services_With_Newsletters_1088281x1196192746.htm http://articles.getacoder.com/Marketing_Your_Real_Estate_Services_With_Newsletters_1088281x1196192746.htm Understanding the basic rules of body language can help you succeed professionally. But at the same time following the rules to strictly can lead to problems. Tue, 27 Nov 2007 14:40:11 -0500 http://articles.getacoder.com/Realtor_Tips_-_Body_Language_721181x1196192411.htm http://articles.getacoder.com/Realtor_Tips_-_Body_Language_721181x1196192411.htm One of the most frustrating things that you can have happen as a real estate agent is that you take out a buyer for several weeks and show them home after home and can't get them to commit to making an offer. Then suddenly you can't get the buyer to return your calls. It's like they fell of the face of the planet. A little persistence and you somehow find out they bought a house through another agent. Urghhh!!! Sun, 25 Nov 2007 10:21:14 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Work_With_Only_Loyal_Buyers_786709x1196004074.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Work_With_Only_Loyal_Buyers_786709x1196004074.htm Everyone uses the Internet today. This fact has changed the way people market their products and services, and it's no secret that the real estate industry is one of the most impacted ones in this matter. Today's Internet tools can help you sell your home significantly faster and for more - and in this article, I'll take you through some of the available options that work. Sat, 24 Nov 2007 08:07:48 -0500 http://articles.getacoder.com/Online_Real_Estate_Promotion_-_How_Can_It_Help_To_Sell_Your_Home_Faster_797699x1195909668.htm http://articles.getacoder.com/Online_Real_Estate_Promotion_-_How_Can_It_Help_To_Sell_Your_Home_Faster_797699x1195909668.htm What sets one loan officer apart from another? And how do some people become "top producers" in their office, while others slowly squeak by? Surely, we all have the same amount of time, resources, and intelligence (debatable?!) available to us. So why do some loan officers fail, while others succeed? Here are some points to remember which will help ensure your success... Thu, 22 Nov 2007 05:20:12 -0500 http://articles.getacoder.com/Mortgage_Business_Success_Thoughts_To_Steer_By_And_What_New_People_In_The_Industry_Should_Be_Aware_1029575x1195726812.htm http://articles.getacoder.com/Mortgage_Business_Success_Thoughts_To_Steer_By_And_What_New_People_In_The_Industry_Should_Be_Aware_1029575x1195726812.htm Of all the real estate advertising I see, most fail to include this simple item to gain response. With the goal of your advertising being to obtain a lead, most fail at giving the prospective client an easy way to respond. This renders most advertising ineffective because it fails to capture the lead. Wed, 21 Nov 2007 09:59:58 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_Add_This_To_Your_Advertising_and_Instantly_Multiply_Your_Response_786711x1195657198.htm http://articles.getacoder.com/Real_Estate_Marketing_-_Add_This_To_Your_Advertising_and_Instantly_Multiply_Your_Response_786711x1195657198.htm How to write an effective real estate brochure that will work for your business Tue, 20 Nov 2007 03:41:14 -0500 http://articles.getacoder.com/Writing_Real_Estate_Brochures_That_Work_654640x1195548074.htm http://articles.getacoder.com/Writing_Real_Estate_Brochures_That_Work_654640x1195548074.htm When I was a branch manager, there were always certain traits and skills I looked for before deciding to hire someone. After years of experience, and learning things the hard way, I know what it takes to be successful. Not everyone is cut out to be a loan officer. The mortgage business is like no other, and it takes a certain type of person to be successful in this industry. Tue, 20 Nov 2007 00:23:17 -0500 http://articles.getacoder.com/Mortgage_Top_Producer_Traits_And_Skills_You_Need_To_Be_Successful_In_The_Mortgage_Industry_1029576x1195536197.htm http://articles.getacoder.com/Mortgage_Top_Producer_Traits_And_Skills_You_Need_To_Be_Successful_In_The_Mortgage_Industry_1029576x1195536197.htm It's a real estate buyer's market. What can seller's do to better market their property? Mon, 19 Nov 2007 08:38:32 -0500 http://articles.getacoder.com/Online_Real_Estate_Auctions_-_A_New_Marketing_Strategy_649302x1195479512.htm http://articles.getacoder.com/Online_Real_Estate_Auctions_-_A_New_Marketing_Strategy_649302x1195479512.htm Over the years I have taught several classes on internet marketing and how to optimize your website. The question most often ask is "how many web sites should I have?" In years past, my answer was how many can you devote time too while taking care of your real estate business, one. I have to say, now, I have changed my mind. Sat, 17 Nov 2007 08:35:04 -0500 http://articles.getacoder.com/How_Many_Websites_Should_a_Realtor_Have_786716x1195306504.htm http://articles.getacoder.com/How_Many_Websites_Should_a_Realtor_Have_786716x1195306504.htm As a real estate agent, it's hard to stand out from the crowd. Most places are saturated with agents, and it can be overwhelming to try to find ways to build a client base. On top of that, when you're a new agent, it's easy to feel the need to do everything in the way of marketing and promotion, yet with a few simple steps, you can distinguish yourself as the "go-to" person in your market (and not break the bank). Sat, 17 Nov 2007 01:33:01 -0500 http://articles.getacoder.com/Real_Estate_Sales_Success_-_Be_The_Go_To_Source_1001810x1195281181.htm http://articles.getacoder.com/Real_Estate_Sales_Success_-_Be_The_Go_To_Source_1001810x1195281181.htm Whether you are trying to sell a house or are searching through the real estate property listings for the perfect place to call home, the Internet can be used to facilitate the process. Learn how using the Web can help save you time and money when buying or selling property. Fri, 16 Nov 2007 17:12:43 -0500 http://articles.getacoder.com/Importance_Of_Online_Marketing_When_Trying_To_Buy_Or_Sell_A_House_786715x1195251163.htm http://articles.getacoder.com/Importance_Of_Online_Marketing_When_Trying_To_Buy_Or_Sell_A_House_786715x1195251163.htm When you try to think of all the ways you can build your business, you can probably come up with hundreds. With all of these choices it becomes very difficult to decide what to do first. Well, let me make this a whole lot easier for you. Wed, 14 Nov 2007 16:46:50 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_The_Top_3_Ways_To_Build_Your_Business_691551x1195076810.htm http://articles.getacoder.com/Real_Estate_Marketing_-_The_Top_3_Ways_To_Build_Your_Business_691551x1195076810.htm Everyone is always trying to figure out what is the best type of adverting as if a great advertisement can make an unsuccessful business suddenly turn around and become successful. And though this is possible, it isn't the advertising that does it. There is another more important element that needs to be present. Without it, all of the real estate marketing in the world won't do a thing. Wed, 14 Nov 2007 14:20:27 -0500 http://articles.getacoder.com/What_Is_The_Most_Important_Element_In_Real_Estate_Marketing_786693x1195068027.htm http://articles.getacoder.com/What_Is_The_Most_Important_Element_In_Real_Estate_Marketing_786693x1195068027.htm Realtors have been farming for prospects since the 1950's. Read on to find out how this has changed and what active agents are now doing to reach prospects in their farm area. Wed, 14 Nov 2007 01:51:49 -0500 http://articles.getacoder.com/Real_Estate_and_Farming_-_How_Farming_for_Prospects_Has_Changed_Since_the_1950s_in_Real_Estate_Sale_654639x1195023109.htm http://articles.getacoder.com/Real_Estate_and_Farming_-_How_Farming_for_Prospects_Has_Changed_Since_the_1950s_in_Real_Estate_Sale_654639x1195023109.htm Some marketing companies cost thousands of dollars each year to join. Others have no membership fee but offer individual products. How do you know which one is right for you? Tue, 13 Nov 2007 16:21:57 -0500 http://articles.getacoder.com/Mortgage_Marketing_Gurus_-_Are_They_Worth_It_786722x1194988917.htm http://articles.getacoder.com/Mortgage_Marketing_Gurus_-_Are_They_Worth_It_786722x1194988917.htm Realtor promotions and web sites all tend to look alike, but Realtors are really individual people - each with something special to offer their prospects. It's time for real estate professionals to take a look at their own experience and talents and use them in marketing. Tue, 13 Nov 2007 10:55:39 -0500 http://articles.getacoder.com/Realtors_-_Your_Past_Experience_Makes_Your_Service_Unique_-_Market_It_As_Such_673958x1194969339.htm http://articles.getacoder.com/Realtors_-_Your_Past_Experience_Makes_Your_Service_Unique_-_Market_It_As_Such_673958x1194969339.htm This article will discuss three key points on your market strategy. To look at your market strategy, you will first want to define your market. You cannot make any credible decisions until you have defined the market you are going after along with the submarkets and your acquisition strategy. Mon, 12 Nov 2007 11:02:03 -0500 http://articles.getacoder.com/Three_Key_Points_to_Market_Strategy_702119x1194883323.htm http://articles.getacoder.com/Three_Key_Points_to_Market_Strategy_702119x1194883323.htm There is plenty of evidence that the real estate investor or who constantly pushes the envelope and takes some risks regarding their message will either offend or attract new clients at a much higher level. Of course the real estate investor is always trying to "attract" new clients but some folks who read your postcard, ad, or sales letter may be offended anyhow. Sun, 11 Nov 2007 01:24:51 -0500 http://articles.getacoder.com/Why_To_Push_The_Envelope_With_Your_Marketing_786702x1194762291.htm http://articles.getacoder.com/Why_To_Push_The_Envelope_With_Your_Marketing_786702x1194762291.htm This is truly a grand topic to inspect. Realtors and their associations are coming to grips with how they internet should be used, and other real estate professionals, like myself, are having similar debates. Most of these concerns deal with how much information should be placed on the web, and who should have access to it. The other concern is what is effective marketing for houses on the web. All of this begs the question of in which direction is the web heading, when it pertains to real estate. Fri, 09 Nov 2007 20:52:31 -0500 http://articles.getacoder.com/Future_Of_Real_Estate_On_The_Internet_896283x1194659551.htm http://articles.getacoder.com/Future_Of_Real_Estate_On_The_Internet_896283x1194659551.htm Getting less traffic and leads for your real estate website lately? Are you already feeling as if you want to quit because you are not receiving the quantity that you should be receiving? Could this be a lesson to you for failing to keep up with the necessary qualities that a deserving real estate should really be doing? There could be something wrong with your marketing tactics and the way you communicate with your general market audience. It could also be a case of how you build relationship with complete strangers who are interested to learn all about real estate. Fri, 09 Nov 2007 07:43:43 -0500 http://articles.getacoder.com/A_Real_Estate_Agent_Should_Educate_Himself_702118x1194612223.htm http://articles.getacoder.com/A_Real_Estate_Agent_Should_Educate_Himself_702118x1194612223.htm The real estate profession is a very competitive one indeed. With so many agents competing for the same business, how can you get a prospective client to choose you over all of the others? Let's discuss how to get a competitive edge in your real estate marketing so you become the clear agent of choice in your market. Thu, 08 Nov 2007 23:55:08 -0500 http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Become_The_Agent_Of_Choice_786700x1194584108.htm http://articles.getacoder.com/Real_Estate_Marketing_-_How_To_Become_The_Agent_Of_Choice_786700x1194584108.htm Real estate marketing online is a way to quickly attract prospects and clients into your real estate business. Read on to find 3 ways to use the internet to market your real estate business. Thu, 08 Nov 2007 20:15:18 -0500 http://articles.getacoder.com/Real_Estate_Marketing_Tips_-_3_Ways_to_Attract_Prospects_Into_Your_Real_Estate_Business_673955x1194570918.htm http://articles.getacoder.com/Real_Estate_Marketing_Tips_-_3_Ways_to_Attract_Prospects_Into_Your_Real_Estate_Business_673955x1194570918.htm Online blogs provide commentary or news on a particular subject such as sports, news, music or a hobby. Most blogs online function more as personal online diaries. Thu, 08 Nov 2007 18:57:38 -0500 http://articles.getacoder.com/10_Reasons_Why_Blogs_Are_Good_For_Physical_Therapy_Marketing_786727x1194566258.htm http://articles.getacoder.com/10_Reasons_Why_Blogs_Are_Good_For_Physical_Therapy_Marketing_786727x1194566258.htm Luxury Austin houses on Lake Travis provide rural and city living in one place. Those who think they cannot afford luxury Austin houses need to see this Austin condo for sale. Tue, 06 Nov 2007 23:23:51 -0500 http://articles.getacoder.com/You_Can_Afford_Luxury_Austin_Houses_If_You_Want_To_Know_The_Truth_651084x1194409431.htm http://articles.getacoder.com/You_Can_Afford_Luxury_Austin_Houses_If_You_Want_To_Know_The_Truth_651084x1194409431.htm Marketing in general isn't any one particular strategy. In fact, there are many strategies to accomplish the same goal, which is to get new incoming business. Mon, 05 Nov 2007 13:15:25 -0500 http://articles.getacoder.com/Renegade_Marketing_732467x1194286525.htm http://articles.getacoder.com/Renegade_Marketing_732467x1194286525.htm One of the most overlooked aspects to real estate marketing is timing. Most marketing efforts are targeted to produce results now because that is when most agents need business, now. But the purchase or sale of a house is a process that takes place over many months. Understanding this process and the timing involved can provide you with a never ending supply of business. Mon, 05 Nov 2007 09:24:14 -0500 http://articles.getacoder.com/How_Timing_Affects_Your_Real_Estate_Marketing_786701x1194272654.htm http://articles.getacoder.com/How_Timing_Affects_Your_Real_Estate_Marketing_786701x1194272654.htm The economy has taken a nose dive as far as real estate is concerned. Those that do not understand that it takes being able to roll with the changes, will be rolled over. Sun, 04 Nov 2007 02:36:36 -0500 http://articles.getacoder.com/The_Key_To_Capturing_Todays_Real_Estate_Market_792289x1194161796.htm http://articles.getacoder.com/The_Key_To_Capturing_Todays_Real_Estate_Market_792289x1194161796.htm Most of us are trying to constantly keep up with the latest gadget and technology, that we completely forget the basics. Most never knew them at all. There is no need to over complicate this. Just stick to basics and you'll master your marketing. Sat, 03 Nov 2007 18:09:11 -0400 http://articles.getacoder.com/Real_Estate_Marketing_-_A_Simple_Way_To_Become_A_Master_Marketer_705923x1194127751.htm http://articles.getacoder.com/Real_Estate_Marketing_-_A_Simple_Way_To_Become_A_Master_Marketer_705923x1194127751.htm Senior citizens as sellers may require extra care - not because they're incapable of understanding the marketing process - but because they're more cautious in their dealings. When seniors pay for service they expect to get it. Additionally, seniors who have lived in a home for 50+ years may have emotional issues