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Practical Podcasting

In 2005, the New Oxford American English Dictionary declared "podcast" its Word of the Year. So what is podcasting, and why is it an essential business communication tool now?
Gihan X Perera
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4 First Steps to Podcasting

Podcasting is the newest craze when it comes to promoting your products and services to your target market. For one, they can be listened to anytime and anywhere. You don't have to bombard them with long texts that already look so boring even at first glance. However, because podcasting...
Sean R Mize
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What a Baby Boomer, a Work at Hom Mom and a Farmer Can Teach You About Podcasting for Profit

Many still believe that podcasts are being produced by tech savvy, young men for tech savvy young men. Yet, as more and more podcasters start to make money with their podcast, the demographics are changing. Here are 3 podcasters who are making money with their podcast who target audiences that are not tech savvy, young or male.
Leesa Barnes
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5 Plus 3 Biggest Things About Marketing With Podcasts

Most other marketers drive up the hype about podcasting, claiming that it is the next big thing that any business should jump at. While it is true podcast gives an advantage not available before in traditional media and the old Web, still it is not for anyone. Should you produce your own podcast? In order to answer that question, first we have to take a look into what podcasts could bring to your marketing mix.
Hendry Lee
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7 Best Ways to Make More Money With Podcasting

Podcasting is slowly being recognized as one of the best tools you can incorporate to your website to lighten up its mood by adding audio. Here are 7 best ways to make more money with podcasting: 1. Get rid of scripts. Scripts can only...
Sean R Mize
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5 Podcasting Trends That Impacts Service Professionals

Podcasting has changed how your audience consume information. It has also changed the way businesses of all sizes deliver messages to their target market. Service professional is no different. At last there is a way these professional can disseminate information that allows their target audience to have all their freedom to consume that information whenever and wherever they want to.
Hendry Lee
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Examples of Non-Technical Podcasting Gear

Not all podcasting gear has to involve electronic components. The fact is that there are a number of other factors that go into helping to create an informative and creative podcast. Here are some examples of non-technical podcasting gear that may be of interest to you.
James Woodley
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Your Own Internet Radio Show

While the masses scramble about the web looking for the latest way to make money online - a small group of PR minded folks is seizing the fantastic opportunity in creating their own Internet radio shows. Ted Turner knew that original content was the most valuable asset when Ted Turner struck a $1.3 billion agreement with Kirk Kerkorian to buy the MGM/UA film library the business world thought he was mad.
Rick Butts
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The 7 Habits of Highly Profitable Podcasters

To make money with your podcast, it is essential to develop a set of characteristics that will make you effective and relevant to your audience. Here's seven habits you must embody if you want to podcast for profit based on interviews with highly profitable podcasters.
Leesa Barnes
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Advice for Advanced Podcasters - How to Sell Your Podcasting Skills for Profit

Podcasters who have produced their own podcast for 6 months or more are realizing they can sell their skills and expertise to others. This article describes the various different places that advanced podcasters can use to let others know they are available for podcast consulting services.
Leesa Barnes
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