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Suitability for Annuity Sales Makes Sense - Use it to Sell More

Use a suitability form to measure prospects' needs. What is wrong with doing things right? Isn't it in the long run the best for everyone? The new suitability rules about to enter the annuity business is a step in the right direction. I applaud it and I think it is long overdue.
Bill Broich
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Want to Work With Customers Who'll Get You the Greatest Return on Your Time Investment?

It's as easy as 1-2-3. First, you have to identify who those customers are. Second, you have to know what they're actively looking for. Third, you have to develop a message and the right bait to get their attention and interest.
Cheryl Clausen
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Use These Nonverbal Skills to Communicate and Make Annuity Sales

93% of all communication is nonverbal according to a study completed at UCLA. Nonverbal communication can range from expressions to body language to facial expressions to the use of space around you. Gestures based on vocal expressions often times have more effect than the words actually being spoken.
Bill Broich
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Insurance Sales Success - Reason Number 22 You Can't Sell

You forget sales boils down to people liking you because you're real. The first step in the sales process is gaining an introduction and establishing rapport.
Cheryl Clausen
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Insurance Sales - But They Told Me They Wanted It!

Has a prospect ever told you they wanted to buy, and then changed their mind? Or they bought and then almost immediately backed out of the deal, wanted a refund, or canceled their premium.
Cheryl Clausen
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Insurance Agent Marketing - Differentiate Yourself From Competitors to Sell More Policies

It is critical to understand where you, as a local insurance agent, are positioned in the mind of your customer. You can have all the insurance leads in the world, but your ultimate goal is to close them. If you know a little of where your agency is positioned in the prospect's mind, you can choose the approach best-suited to the individual prospect. The "one-size-fits-all" approach fits nobody best.
Craig Lutz-Priefert
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Why Agents Quit the Business

The Insurance business is not for the weak-willed. You will need to be tenacious, aggressive and always be seeking new business from many sources. However, even with a burning desire to succeed, market forces have created conditions in which a lucrative career in the Insurance business may be impossible.
Daniel Walch
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3 Steps to Results from Your Current Insurance Marketing

Investing hard earned dollars for insurance marketing, and getting nothing in return? You can get the leads you want without spending one penny more.
Cheryl Clausen
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Freedom - It is Always Available

When you consider the sales process you need to have a method of following up with prospects who declined to become a client. It could be for any number of reasons such as bad timing or the need for more careful thought, etc.
Bill Broich
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Insurance Marketing - 23 Ways You Can Market Yourself

Is the problem that you can't sell or that you don't have anyone to sell to? If you're like most agents your number one problem is generating qualified leads.
Cheryl Clausen
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