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Mission Statement - Make Yours Work For You
I know it is very simplistic but it really defines what I am doing and what I offer to my prospects and clients. If you have not written a mission statement then maybe you have not defined who you are and what you do. Although there are many theories about what a mission statement is to do and what it is to accomplish I think shorter is better.
Bill Broich
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You Can't Sell Insurance to People Who Don't Want to be Sold to
Yet, you waste a ton of time and energy trying to do just that. When you could be selling a whole lot more insurance, and doing a whole lot less work if you just knew how.
Cheryl Clausen
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Insurance Sales - How To Get Referrals & Never Be Pushy
The way you're trained to ask for referrals is pushy, obnoxious, and downright embarrassing. You hate it and your clients hate it, and it does nothing to further you're relationship.
Cheryl Clausen
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Spin A Big Web To Get More Life Insurance Leads
The reason that you see more spider webs in the winter is because there are fewer bugs for them to catch. This natural phenomenon reminds me of my business.
Dean Cipriano
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Insurance Sales - If You're in the Commodity Business Get Out!
There's plenty of competition for the price shoppers, and you don't want to play that game. Price shoppers are the worst clients you could ever ask for, so why would you ever want to attract them?
Cheryl Clausen
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COGS, You Cannot Sell Annuities Without It! How About Your CPNS! Do You Know Yours?
Suppose you were not an insurance agent but owned a manufacturing plant. You would certainly need to know how much it cost to produce your product, agreed? This term is called "cogs" (cost of goods sold.) COGS are the direct costs attributable to the production of the goods sold by your company. This amount includes the cost of the materials used in creating the good along with the direct labor costs.
Bill Broich
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The Greatest Life Insurance Salesman in the World
I grew up in a small town on the Ohio River called East Liverpool. Some very unique and notable people have come from my town. I want to tell you about one of them who learned the meaning of providing value for his clients so well that he went on to become the greatest life insurance salesman ever.
Bob Poole
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Reaping The Benefits Of Owning An Insurance Agency Over Your Lifetime
This article details the conduct of business by insurance agents, marketers, financial planners, and trusted advisors who have been in this business long enough to know that they are succeeding, that they enjoy it, and have crossed over into senior citizenship and are choosing to remain active, competent and engaged. There is an ever increasing number of us out there who are very much in the game. Some are full time, others are semi-retired, and there are still many who have...
Roger Bensman
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Annuity Leads Can Be Scams - Be Careful
Annuity leads can be good and they can be complete scams. Good annuity leads, no matter how targeted, are no guarantee of a sale. Getting in the door and completing a fact-finder is what makes for a solid annuity prospect.
Bill Broich
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Translating Concepts Into Actions For Insurance Sales Success
When you begin to learn how to sell you're learning at a conceptual level. Everything you read and hear sounds pretty good.
Cheryl Clausen
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