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Customer Reviews - How They Improve Your Business
Most US shoppers place more trust in brands that offer customer ratings and reviews, according to a report quoted in DM News (July 30, 2007). The report, by social-commercial applications firm Bazaarvoice and market research firm Vizu Corp., found that three out of four shoppers think it's very or extremely important to read customer reviews before making a purchase. Further, people prefer peer reviews over expert reviews by a six-to-one margin.
Lisa J. Lehr
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Small Businesses - Can You Afford (Not) to Use a Copywriter?
Traditional business lore says that half of all new businesses fail within the first year. The latest statistics from the Small Business Administration (SBA) show that "two-thirds of new employer establishments survive at lease two years, and 44 percent survive at least four years." These numbers are far more encouraging; still, why do one-third fail in the first two years, and more than half within the second two years? It's a basic law of marketing that you may...
Lisa J. Lehr
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Key To Your Fundraising Success - the "WIIFM" Principle
Americans are a giving people. Unfortunately, however, giving tends to decline in a difficult economy. To make matters worse, givers are currently suffering from "donor fatigue" after a series of global natural disasters have left us feeling financially and emotionally tapped out. Add to that the recent increases in postal rates, and we have a "perfect storm" of discouraging trends for nonprofits. In these times, nonprofits need to get the greatest possible mileage out of...
Lisa J. Lehr
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How to Stay Top-of-Mind Without Being In-Your-Face
It's an important question: how often should you e-mail your list? Too frequently, and you risk annoying them and causing them to ignore you or unsubscribe altogether; too infrequently, and you risk missing that window of opportunity when they're ready to buy, but your competitor has e-mailed them more recently than you. How to stay top-of-mind without being in-your-face...that's the trick. Here are a few guidelines to help you choose the right e-mail frequency....
Lisa J. Lehr
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Marketers - How to Get Your Audience to Take Action
Whether your sales message is a web page, sales letter, e-mail, brochure, or other marketing piece, one of the last things your prospect reads is also one of the most important. That is the call to action. If you don't know what a call to action is, it's where you tell the prospect what to do.
Lisa J. Lehr
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How to Make Money by Giving Stuff Away
Here's a paradox that makes solid marketing sense: the more you give away free, the more money you'll make. To a point, that is, keeping in mind that your goal in giving things away free is to create top-of-mind awareness, establish yourself as an expert, and make people feel indebted to you. Here are several kinds of giveaways that will make your prospects want to return with money in hand...again and again...
Lisa J. Lehr
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Do-It-Yourself Marketing - Big Mistake
If you're offering a product or service, you need a professional marketing program to reach your audience and make them buy. Even the best product or service is only as good for your bottom line as your marketing plan. Choose a professional marketing writer--before you waste time and money, before you suffer embarrassment and inconvenience.
Lisa J. Lehr
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3 Things Not to Say in the Dietary Supplement Business
If you're a marketer in the dietary supplement niche, you're in a good position to make a great profit. But if you're not knowledgeable about the language associated with this market, you can find yourself in trouble. Here are a few tips on how to stay out of trouble....
Lisa J. Lehr
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Be a Hero to Your Dietary Supplement Audience - 5 Things to Tell Them
Dietary supplements are big business--and big opportunity for a businessperson. As with anything, however, potential danger is there. You, as a marketer of these products, can be a hero to your customers by telling them these five things.... Educate your audience about your products, and you'll establish yourself as a trustworthy source of information. And when people trust you, they buy from you.
Lisa J. Lehr
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The Tool That Could Mean 90 Percent of Your Sales
If you're an online marketer, there's one tool that could literally bring you 90% of your sales. If you're using this tool, you're in a good position to capture the lion's share of your market niche. If you're not, you may be getting only 10% of the sales that could be yours. And if you're not--and your competitors are--well, good luck! This powerful tool is an autoresponder series.
Lisa J. Lehr
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