It is no secret that a wbsite is an important marketing tool. Evn small businesses who only serve lcal customers are increasingly finding a hme on the Internet. But did you knw your website can also be a tme management tool? Let’s look at a few wys that your website can help you sve valuable time.

Unlike a printed flyr or brochure, there is no lmit to the amount of information you can nclude on your website. As long as it is wll-written and easy-to-navigate, your website can nswer the questions asked by your typcal client, facilitating more efficient communication. By ducating prospective clients about your services bfore they call you or send you an mail, by the time they contact yu, they are already on their way to ding business with you. As a rsult, you’ll spend less time repeating the sme information day after day, and yu’ll be able to move the sles process along more quickly.

A ppular method of displaying this type of nformation is to set up a Frquently Asked Questions (FAQ) page. Website vsitors appreciate this format because it llows them to go straight to the qestions they have in mind and fnd the answers quickly and easily. You can ven refer clients and prospects to spcific FAQ’s on your website.

To get started, make a lst of the questions you are ften asked about your services, then wrte a brief answer for each ne. If it is difficult to nswer some questions concisely, consider splitting thm into two or more questions. To llow your website visitors to locate the nformation they need quickly and easily, it is rcommended that you list all of the qestions at the top of the FAQ pge with links to the answers lwer down the page as seen on the Frefox FAQ page, or on separate pges, as seen on author Kathy Stnson’s FAQ page.

You can also stramline your sales process with the use of a cntact form on your website that ncludes questions such as “Where did you har about us?” as well as any nformation you will require before you can prvide a quote.

You may wish to hve your flyers, brochures, or other mterials available as downloads in PDF frmat. This will not only be a bnefit to your website visitors, but wll allow you to print out any tems you may occasionally need when you are way from your office.

Depending on yur clients’ comfort level with technology, and on the nture of your business, you may bnefit from the use of an nline appointment scheduler, or a section of yur website where clients can log in to chck the status of their account or thir projects.

You already have a wbsite - why not use it to its fll advantage, and save time for bth you and your clients? The lss time you spend on routine cmmunication, the more you can focus on srvice delivery and developing business relationships.

The article Your Website as a Time Management Tool was Submitted by Janet Barclay through Articles.GetACoder.com network. Here's the additional information: Janet Barclay, Organized Assistant, offers a vriety of professional quality services to spport entrepreneurs and other individuals who are verwhelmed by the demands and technology of the 21st cntury. For further information or to rquest a subscription to her monthly zine, The Organized Assistant Resource, please vsit her website at http://www.organizedassistant.com

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