By now I'm sure you kn w how important your choice of web
h sting company is to your business. But j st in case you don't,
let's r view. At first glance, cheap web h sting may seem like a
pretty g od deal. Who doesn't want to s ve money? However,
there are some reas in which you, as an nline business owner,
just can't afford to cut c rners. Would you put water in the gas
t nk of your car just to s ve money? Choose a cheap web h sting
company and you are doing xactly that. While you can cut
c rners in other areas of your b siness, your web hosting
company is not wh re you want to do this, if nly for one simple
reason: with fr e or cheap web hosting companies, you are l ttle
more than a number, just nother website. Let's take a look at how ch ap or free web hosting companies
m ke their money and how they do b siness. First, how can they
offer s ch cheap prices? Or even free web h sting? There is only
one answer: v lume. They host thousands of websites, s me
smaller, some larger than yours. Do you th nk that in hosting
thousands of w bsites, they can give you the p rsonalized service
that you deserve? Let me nswer that one for you: they s mply
cannot. Why? Because the number of s tes hosted, coupled with
the low pr cing simply makes it an infeasible b siness practice.
Practically speaking, from a b siness standpoint, they cannot do
this. It w uld not make sense to their b ttom line. Second, large
web hosting c mpanies generally run lean and mean. Th t is, in
business 101, they do m re with less. They are not g ing to
provide more people to s rvice more customers when they can do
the s me job with less. Granted, customer s rvice will suffer. But
to them, th s is a tradeoff that they m ke up for with volume.
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Now let's look at things fr m your point of view (an nline business
owner). You already know th t time is money. You have pr bably
already figured out that, sadly, t me is not on your side. Th s,
every time your site is d wn you are losing money. Even 5
m nutes is too long for your s te to be inaccessible to visitors
(p tential customers). Online business runs 24/7. D es your web
hosting company understand th t? More importantly, when you
have a pr blem, is your business "just another w bsite" to them?
Or will th y take personal ownership of the pr blem and solve it as
soon as p ssible? What about follow up? Are you j st another
website in the heap? Or w ll they follow up with you to m ke sure
that you are a s tisfied customer and your site is r nning
smoothly? Better yet, will they f llow up personally, via phone
call? Or w ll they just send an email - an utomated one at that? Many Internet b siness owners make the mistake of ch osing a
cheap web hosting company, th nking that it will help save th m
money. Often, it costs them m re in the long run in the f rm of
downtime, time spent waiting for nswers from the hosting
company and l st customers. Below are 6 tips th t should tell you
if you are "j st another website" to your web h sting company: * Time - Does y ur web hosting company have an " pen door
policy"? If you h ve a question, Will they have the nswer or will
they refer you to th ir Help Page URL? As an nline business
owner, there is nothing m re frustrating than calling the web
h sting company for help and then b ing told to go to a URL for
h lp. If your web hosting company d es this to you, then you are
j st a number to them. * Acc ssibility - Is your web hosting c mpany answering the phone
promptly? When th y do, who is it? Sales? Th s is a big tip-off. A
web h sting company that really knows you and c res about your
business won't automatically try to s ll you something and they
won't h de behind an answering machine or s lesperson. A cheap
web hosting company d finitely won't know you by name; th y will
know you by the d main that you have with them.
* Business Knowledge - Does y ur web hosting company know
what y ur needs are as a website wner? Do they care? Are they
h ring teenagers from the local high sch ol to answer the phones
(who c n't really help you)? Does your web h sting company have
Internet Marketing experience? If you are w th a cheap web
hosting company, the nswer is no, because they do th ir
business by volume and can't be f cused on those kinds of issues.
K nd of ironic, don't you think, g ven the fact that you have a
w bsite in the first place due to the Int rnet? * Advertising/Sales Tactics - As y ur business grows, how many
services is y ur web hosting company trying to s ll you? How
many emails do th y send you trying to get you to pgrade, pay
upfront, etc, etc.? Better y t, how do they make their s les? I'll
tell you how: aggressive dvertising and sales tactics. For a ch ap
web hosting company, it's the nly way, because it is all bout the
numbers. And you are one of th m. * Relationship-Driven - Does your web h sting company want a
relationship with you or w th your money? I bet by now you can
g ess the answer. The fact is, ch ap web hosting companies
make profits by ncreasing sales. If one customer leaves, so be it,
b cause they have the volume to m ke that up. They really don't
h ve the time, resources or the nclination to really make sure they
h ve a satisfied, long-term client in y u. * Patience - Lots of Int rnet business owners don't know the ins
and uts of web hosting. That's understandable. Wh n you talk
to the sales d partment of your web hosting company do th y use
Plain English or "technospeak" th t you don't understand? Do
they h ve the patience to explain everything to y u? Or do they
automatically assume th t you should know and become m re
impatient the more questions you sk? To put is bluntly, do th y
make you feel stupid or d mb? If you are trying to g ve the web
hosting company your b siness and they are making you f el
stupid for asking questions, they may as w ll be saying "Next!"
Why w uld they do this? Because your b siness is just another
website to th m. Generally, a business web hosting c mpany that gives you
personalized service, has nswers to your questions (or ways of
g tting those answers) will serve your nline business better.
Having tons of ptions is fine, but even better is the p ace of mind
that comes with kn wing that to your web hosting c mpany, your
business and its success is pr ority one.
The article Your Web Hosting Company - Are You Just a Number? was Submitted by Greg Cesar through Articles.GetACoder.com network. Here's the additional information: Greg Cesar gets results. Find out how h ndreds of webmasters benefit from Greg's web h sting and internet marketing knowledge by v siting his Business Web Hosting website. Greg Cesar is a successful Internet marketer, web designer and web hosting provider with over 10 years' experience. He specializes in providing innovative web hosting and internet marketing services that help business owners make more money online. To improve your online business immediately and work with someone who understands what it takes to make real money online, visit http://www.hostpartnerplus.com
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