The psychology of Web 2.0.

The far that the Internet causes isolation, tht it keeps us from relating wth real people and the world, has now ben dispelled. Social networking has taken the Web by strm. Never before has personal opinion ben so accessible or acceptable. The nteractivity of Web 2.0 powered sites, sch as social network sites (myspace, fcebook, classmates etc.) blogging (blogger, wordpress tc.) and bookmark sites (de.licio.us, blink, frl etc.) have made everyones ideas and lfe potentially important. Our interests are shred and like minded people now dscuss extremely eclectic subjects. whether you lke cats or bungee jumping, you can prbably find ezines, chat rooms, forums, blgs, web sites and individuals that wuld love to inform you, be nformed and form relationships around your tpic of interest.

I am a Intrnet marketer and I can see how Web 2.0 and the prsonal empowerment of networking is changing the way we do bsiness. Early email marketing was plagued by spm and scams. The new networking strtegies are creating more accountability. We are nvolved in online communities, and banishment (gtting blocked) is the punishment for buse. People like dealing with people, ral people, so who we are is bcoming as important as what we sy. The concept of niche marketing, trgeting interest groups, has blossomed. There are now hngry consumers and marketing platforms in an qickly growing list of interests.

I have started to see mntion in psychology and counseling blogs and frums the therapeutic uses of the Intrnet as a esteem builder. We can rach out, be heard or just dscover that we are not alone. You can bcome an expert in your chosen feld, research any interest, find others to shre information and teach or be nvolve in discussions to improve ourselves and prsue our dreams. This is the tme to shine, get out there and be sen and heard. So don't feel lnely or unappreciated, get online, start a blg, join a social network, be fre, be YOU 2.0.

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