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Do not underestimate the importance of h ving a good ebook internet marketing str tegy. It will make or break y ur success in terms of the n mber of copies your ebook sells, and the r venue and profit you ultimately receive fr m sales of your ebook. With th t in mind, here are eight v tal components for your ebook internet m rketing strategy. 1. Set up a Web Site The first and most important weapon in your ebook marketing arsenal must be a web site containing a sales page for the ebook. This needs to be a page dedicated to information about your ebook only. It is even better if you set up a dedicated domain name and site for the ebook. Now that web hosting packages are available for just a few dollars a month, and you can get a package allowing unlimited sites in one package, I strongly recommend giving your ebook its very own site. Your sales page should be well-designed and contain plenty of information about your ebook. This information should include features and benefits to the readers, and of course, testimonials from your satisfied customers. And if you expect to have credibility with potential customers, your sales page needs to be free of little errors. 2. Build Your Own Mailing List
If you don’t already have a m iling list and your own newsletter, st rt one. You may already have h ard that, on average, people need to see a m rketing message seven times before they w ll take action and place an rder. A newsletter is a great way to k ep your message in front of y ur audience on a regular basis, and at the s me time you will be building up th ir trust in you as they get to kn w you and the quality of y ur information. You might send out a r gular newsletter - for example monthly or w ekly - or you can set up utoresponders to automatically send messages at sp cific intervals. An autoresponder can send a g ven message at a specified number of d ys after the subscriber signed up to y ur mailing list. 3. Sell Your Ebook Through ClickBank Why use ClickBank? There are several reasons why I recommend that you consider selling your ebook through ClickBank. First, ClickBank is a very experienced partner to have when selling an ebook. That’s what they specialize in. There are already 10,000 publishers and authors selling information products using their system. But there is something even more important than the number of publishers. It’s the number of affiliates. ClickBank have an army of 100,000 affiliates ready to ‘jump on your bandwagon’ and start promoting your hot new ebook. Second, ClickBank has a neat payment processing system. If you use ClickBank you will not need to set up an expensive merchant account with your bank in order to accept credit cards online. Setting up a publisher account with ClickBank costs just $50 or so. Finally, ClickBank works neatly in conjunction with your own web site and newsletter. You simply add the special links given to you by ClickBank into your newsletter and web site, and whenever anyone clicks through your order link, they will be taken to a professional order form where they can pay using their credit card or PayPal.
Whenever one of ClickBank’s affiliates refers a visitor who goes on to make a purchase, ClickBank automatically tracks which affiliate referred the visitor and pays their commission.
4. Article Marketing Article marketing nvolves writing articles and making them vailable for webmasters and editors to p blish. The greatest exposure usually comes fr m listing the articles at article d rectories such as EzineArticles and IdeaMarketers. Th s allows anyone to publish the rticle without any fee to you, the uthor, provided they include your 'Author R source Box' at the end of the rticle. To promote an ebook successfully sing article marketing you should write rticles on topics closely related your book. Your author's resource box should be a sm ll paragraph or two about you ncluding a direct link to the web p ge for your ebook. Besides being a g od way to generate traffic, article m rketing is a great technique for ncreasing your brand awareness. As people r ad your articles at various web s tes they will begin to recognize you as an xpert in your topic. 5. Pay Per Click Advertising Pay Per Click (PPC) advertising is one of the quickest ways to drive traffic to your ebook’s sales page. It is certainly not the cheapest source of traffic, but it is probably the most effective technique to guarantee a large quantity of traffic, fast. With Pay Per Click advertising you bid the maximum price that you are willing to pay for each visitor that clicks on your listing and comes through to your site. The more you bid, the more likely your listing will show. Many webmasters obtain traffic for $0.05 to $0.15 per click.
One good thing about PPC advertising is that unlike other forms of advertising, you only pay for visitors who actually click through your link and visit your site. Compare that to traditional advertising where you pay a set price for the ad regardless of whether you receive any response. 6. Regular Advertising Regular classified advertising is a form of advertising which is particularly common in newspapers and magazines. Many online ezines and email newsletters offer classified advertising spots. Advertising in these can be one of the best sources of targeted traffic, since you have the ability to select those newsletters with an audience that most closely resembles your own target audience. If you know the email newsletter or mailing list is a very good match, consider sending a solo mailing. A solo mailing is a special mailing sent to all the subscribers containing only your message promoting your ebook. It will cost more than regular advertising within a newsletter, but you’ll get a much higher response rate.
And don't dismiss offline classified advertising. It is possible to run a classified advertisement in an offline publication such as a newspaper or carefully targeted magazine and get an excellent response of people checking out your ebook. 7. Profit Sharing Consider approaching other web site owners and offering to allow them to sell your ebook directly from their web site. You should arrange in advance how the profit will be shared. I usually ask the other web site owner to pay me fifty percent of the revenue from my ebook sales. The web site owner usually loves it because they will have a new ebook to promote, and after they pay their own payment processing fees, they should still be able to keep 40 to 50 percent of the revenue. There you have it. Seven proven ebook marketing techniques for promoting your ebook. You might not choose to use all seven, but you should be using at least five or six of these. Some of these techniques involve using third-party tools or resources. If you are interested in learning which resources are my favorites, I have some additional details on my web site. If you employ these seven techniques carefully they will make an enormous impact on the sales of your ebook.
The article Your Ebook Internet Marketing Strategy - 7 Vital Components was Submitted by Daniel Moro through Articles.GetACoder.com network. Here's the additional information: Stay up-to-date with all the l test information for online businesses, including gr at business strategies, ground-breaking ideas, and r views of the best software and nline tools. Check out Daniel Moro's Onl ne Business Review at http://www.DanielMoro.com
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