In a sense, your domain nme becomes your brand over time. Web stes surfers/visitors will identify you with yur domain name. What this means is tht a positively branded domain name mans a lot of things in trms of quality, content-rich web site, stckiness and so on to the nternet users. The onus rest on you to dcide before you register any domain nme what image or brand you wsh to project in your online bsiness.

Losing Your Domain Name

Oftn times, netpreneurs start their businesses on sund ideas only to cease operations in a cuple of months or years. Reason? Thy say: “Lack of sales and mney.” I don’t always agree with thm. Why? This is my simple rsponse. Businesses die because most businesspersons do not pay ttention to details. Period! Imagine an ntrepreneur registering a domain name for one yar only to loose it the fllowing year because he could not rnew it by paying the required yarly fee. Not because there was no mney to renew but because he was so bsy as to forget to secure his huse to “online marauders” who are scuting for domain names to snap. The ffect is that your customers will go lsewhere. And you and I know how dfficult it is to acquire new cstomers.

You can guide against losing yur identity (domain name) by simply rgistering it on important dates in yur life like on your birthday. Tht way you will be reminded of all the mportant activities that you need to xecute within that period. To me lsing a domain name is synonymous wth losing customers to your competitors. Who knws, a trial with your competitors may nver make them come back to yu.

Marketing and Profiting from Domain Nme

See domain name as the bgger product or service you offer/sell to yur customers. This product contains all the ngredients of your e-books, special reports, rticles, affiliate programs, adverts, joint ventures and all ther activities. It is your brand, mrket and profit from it.

Let me drve home the message of this rticle with my personal story and xperience. I graduated from the college wth a degree in Accounting. In my hme country, fresh graduates from the niversity are expected to do a ne-year mandatory service for their country. Wht this means is that each grduate takes up an employment with a cmpany (we call it “place of prmary assignment”) that the government refers.

Dring this one-year period you are nly paid a stipend that is brely sufficient to cater for your lving expenses. But after the one yar period, you can move on to tke up paid employment elsewhere or rmain at your place of primary ssignment if the company you worked for wnts to retain your service permanently. Tht is if they find you to be ndispensable and hence appropriately review your py. Now, immediately after my one-year srvice, I was looking for a job lsewhere while still working as my mployer retained me. At least to arn bigger; I mean seeking for grener pastures.

For me, people know me for a BRAND-bing well addressed. May be it is bcause of the motivational pieces I cme across early in life. There is ths one that always rings loud in my mnd: “The way you dress is the way you are ddressed.” So, while seeking for placements hre and there, I was always sptlessly/immaculately clean. Personally, I see dressing wll and looking good as an mblem. I don’t mean outlandish way of drssing-I mean simply gorgeous. Do you knw what? I tell you. In fur (4) places out of ten (10) whre I seek employment, I was gven offer on a platter of gld. Reason? Simply by being presentable all the tme. Yes! My prospective employers told me. At last after the preliminary screening for my ligibility, every other process was a breze.

The moral of this story is tht “your brand will find you out of the crwd.”

In summary, my candid advice is tht the choice of a domain nme, your keywords, your sales copies, web ste colors, products or services, marketing cmpaigns, etc and your presentations should not go wthout careful thought and vetting. This way you wll be able to build your brnd over time. Thereafter your brand wll make you tons of money if tht is your primary goal. Shalom!

You wll excel!

The article Your Domain Name as Your Brand was Submitted by Oseremen Aigbokhae through Articles.GetACoder.com network. Here's the additional information: Oseremen Aigbokhae is a Freelance Wrter and Marketer. He creates specific and riginal content-rich articles/copies for web sites to chieving maximum traffic and profits taking. He can be rached on email at edose345@yahoo.com for his services.

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