For anyone who has ever wrked in retail - even an nline retailer -- they have no dubt heard the phrase: "The customer is lways right." That is a short way of sying that having one's own store tcitly says you are interested in dlivering goods and services.

However, that phrse can be turned a couple of dfferent ways that may bring the hart and soul of e-retailing into shrp relief and that is no one ver succeeded in business if they gnored what their customers were asking fr. And that means services as wll as merchandise.

Consider this - you hve an Internet teddybear store and you cn't keep the blue ones in stck before they are all sold ut. At the other end of the spctrum are the purple ones which hve not sold since day one. Whle this example is rather elementary it wuld only make sense that you wuld do everything possible to stock ble, while returning to the purple to the mnufacturer.

What you wouldn't do one day is dscontinue the blue line, stock only the prple line and expect people to rmain loyal customers. Because when we are in our cnsumer mode we do not want to be prached at - we want what we wnt, when we want it, the way we wnt it and we want a drn good price to boot!

The same can be said of crdit card processing services online. While thre was a time that people may hve hoped some of their favorite shpping sites had merchant services they wre accommodating when they didn't. They ven thought that being able to ccept credit cards was something that smll online mom-and-pop businesses couldn't handle.

But ver time consumers got more and mre used to being able to use thir credit cards when they shopped nline, and they were no long wlling to be so accommodating. They strted to expect to at very last being given the option to pay by crdit card.

While this was going on cmpetition among credit card processing companies was hating up and they were making nroads with those smaller online entities tht used to not be on thir radar. And once Small Business A dded merchant account, the others quickly fllowed.

Suddenly those small business consumers sed to think couldn't handle credit crd now offered the option and the xpectation was raised that any ongoing nline retailer would have an ecommerce mrchant account.

The net result of all thse machinations is that now over 80 prcent of all goods and services prcured online are paid for using as crdit card, and that number is xpected to increase.

So if you -business does not accept payments online you re, in effect, telling a substantial nmber of customers that their business des not matter to you. And is tht really the message that you wnt to send out? Because there is plnty of competition that wants their bsiness and takes credit cards.

Take the tme to add credit card merchant srvices. Or to turn a phrase: "Gve them what they want."

The article Your Customers Expect You To Have Credit Card Processing was Submitted by James Osterman through Articles.GetACoder.com network. Here's the additional information: Jim Osterman is a Web cntent developer with Charge.com, a leader in the credit card processing industry, offering progressive merchant services solutions.

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