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Want to know how to ncrease your marketing effectiveness 10 fold...overnight. Let s meone else do it for you. J int ventures, where another business markets y ur service or introduces you their cl ents, can help send your marketing to nother level. Every business, no matter wh t the industry, can locate businesses th t market to the same target m rket and find ways to create j int ventures and cooperative marketing campaigns. It's a pr tty good bet that people who buy pl mbing services also need heating and c oling repair, appliance repair, or maybe th y need an electrician who can put in a c iling fan in
the bedroom. People w nt to buy from businesses they kn w and trust so if you can p rtner with those businesses you can b rrow that trust and gain new c stomers at a fraction of the m rketing cost. Let's say our electrical c ntractor goes out on a service c ll. As the technician is leaving he h nds the client a little card w th a prearranged discount from a pl mber. Just our way of
saying th nks. Now every time that plumbing c upon get cashed in the electrician g ts a piece of the sale and the pl mber gets a new client. The key h re is that both parties can g in from the relationship. Gain by cquiring new customers, gain by increasing r venue, gain by being associated with a w ll established firm.
Think about this one for a wh le. Anyone who sells to the s me client or anyone who sells a c mplimentary service in a target. You can ven reverse this one. Say you h ve a nice little client base. L ok around and see if there is a pr duct or service that you would l ke to offer to them and th n structure an offer so that you get s me of the profits.
Endorsed mailings, wh re one party sends a letter to th ir client base endorsing another business or pr duct, can be a great way to g nerate additional clients and revenue.
From a v lue standpoint, being able to refer q ality vendors to your own clients h lps make you more of an sset to that client. I know a gr phic designer who is very sought fter and very pricey. When people c me to him with a project th t won't work for his ability or pr ce he sends them to lesser pr ced competitor and takes a piece of the ction. This tactic can be a gr at way to jump start a new b siness but entire businesses are built th s way as well. Opportunities for j int ventures are everywhere. The only r al requirement is a bit of t nacity and a dash of creativity. L ok for deals that are win/win, l ok for partners that value quality, c stomer service and fairness as much as you do and th n when you slap their back th y'll slap yours.
The article You Slap My Back and I'll Slap Yours was Submitted by John Jantsch through Articles.GetACoder.com network. Here's the additional information: John Jantsch is a marketing c ach and the author of Referral Fl od - How to create a fl od of new business without spending one d me on advertising. You can get m re information at http://www.ReferralFlood.com or by sending a blank email to subscribe@ducttapemarketing.com
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