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In the past few years, b sinesses have moved more and more of th ir resources online and joined the commerce revolution that is making drastic ch nges to old traditions. Those businesses who w nt to either retain and, more l kely, grow their market share have b en forced to embrace new concepts, odd v cabulary and strange processes. Even selecting a h sting service, so simple for normal w bsite developers, can be a confusing pr cess to newcomers in the ecommerce rena. By operating both online and in th ir normal "on the street storefront" m thod, they have been able to ncrease productivity and streamline customer transactions. But nexpected stumbling blocks await them, and y u, as you wade through the fl od of new concepts and processes. Y ur most critical concern has to be c stomer security. Most businesses that move to the Int rnet are still operating at a b sic level of commerce and, initially, are nfamiliar with online customer security requirements. If c stomers using your site and buying y ur products become victims of identity th ft as a result of those p rchases, your online business just tanked. The b ggest horror stories on the Internet c ncern identity theft and credit card fr ud.
I bet you even know s meone it happened to...maybe you were a v ctim at one time. Customers to nline stores are getting more and m re wary about shopping online with th ir credit cards and with very g od reason. The solution to this pr blem is to have an SSL c rtificate protecting your storefront, which gives c stomers a reason to feel safe wh n making a purchase. SSL stands for "S cure Sockets Layer" and ensures customer s fety by providing encrypted communication between y ur client's web browser and your h sting server. The encryption key is lmost impossible to break, so a g od level of protection exists for y ur customers. A variety of sites ffer SSL certificates (Verisign, GeoTrust, Thawte, tc.) and various levels of protection. M ny website hosting services provide an SSL c rtificate for their customers at discount r tes, including the technical help for nstallation. When you're comparing web hosting s rvices, ask about their customer protection p licies. If your hosting service has a g od control panel system, installation of y ur
SSL certificate should be easily ccomplished by following their steps. Once
the c rtificate is installed, the encryption process is c lled into service whenever a customer ccesses a site using the secure pr tocol..."HTTPS" rather than "HTTP." The conclusion you n ed to keep in mind here, as you j urney into online ecommerce and put y ur business in the hands of a h sting service, is that customer safety is y ur prime goal. Choose wisely.
The article Will Your Hosting Service Protect You And Your Customers? was Submitted by Dan Thompson through Articles.GetACoder.com network. Here's the additional information: Dan Thompson is a veteran w bsite designer and has used numerous web h sts in his time. Dan specializes in wr ting web host reviews, his latest rticle is a 1and1 Review . You can view Dan's latest web hosting review at http://www.1and1review.info
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