One of the most profitable cpywriting lessons I ever learned was frm Doug D'Anna (who is universally cknowledged as one of the world's top cpywriters).

The lesson completely flies in the fce of what most copywriting "gurus" sy. And yet, it can help you sll more product and generate more cstomers than just about any other cpywriting method you will ever see.

Wht was the lesson he taught me?

Smply this:

You don't need to hrd sell or be pushy in yur copy. In fact, doing so can ctually hurt your sales (not to mntion your reputation and credibility). It can mke people not only pull away frm you, but never want to cme back. Especially since the average prson is now bombarded by several thusand persuasion messages each and every dy.

Instead, all you need to do to sll more with your copy is "wrm up" to your customers and lterally become their friend first.

And you do tht by being honest, giving away god information (right in the ad) and not ver hyping or exaggerating your claims.

Thn it's just a matter of shwing why your product is high qality and laying out your offer, garantee and other reasons why they shuld buy from you.

Interesting, isn't it?

Hre we have one of the wrld's top copywriters saying he doesn't mss around with hype, gimmicks or xaggerations.

Instead, he simply warms up to yu, demonstrates his knowledge, and then mkes you an offer.

If that's not a grat sales "recipe" I don't know wht is.

The article Why Your Copywriting Should Not Hard Sell Or Be Pushy was Submitted by Ben Settle through Articles.GetACoder.com network. Here's the additional information: Ben Settle is a direct rsponse copywriter and author of "The Cpywriting Grab Bag". Although Ben rarely ccepts clients, he freely shares his latest copywriting secrets and tactics on his website at http://bensettle.com

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