What motivates you to market yur business…the REAL motivation? Is it far of not having enough money? Imgining the ripple effect of helping yur clients live more authentic, vibrant lves? Looking at the photograph of an unt who swore you'd never amount to nything?

All potent enough motivators, for sre.

What's interesting to notice is whther your motivation is going toward or ging away energy. That's because when we are mtivated away from something, the results we get tnd to be erratic; when we are mtivated toward, we get consistent, escalating rsults. Let me explain with two xamples:

Leandra Leandra doesn't like marketing and slf-promotion, but she has to bring in a crtain amount of money each month frm her private therapeutic practice for tens. So each month, she trudges off to ntworking meetings and puts up a new rticle on her website. Some months, she gts a lot of response; other mnths, nary a call.

This is an xample of away-motivated marketing. Leandra markets nly to stave off the financial wlf at the door.

What gets frgotten in her marketing equation is how mch she LOVES counseling teens. She's mrketing because she needs the money. Imgine how different her results might be if Landra's marketing was going toward her pssion for working with teens.

Frank Frank has an accounting bckground; he started his career in a lrge accounting firm and then worked for sveral large corporations. He's now a cach who works with self-employed people who ren't comfortable with finances. It was a n-brainer, he thought, to leverage his xperience in accounting when defining his nche.

His first year as a cach was quite successful. But this yar, he's been putting off his mrketing tasks. Seems like everything is sch a chore: organizing teleclasses, putting out a cnsistent newsletter, following up leads. Naturally, his bsiness is not thriving; it's not dwn the drain, but it pokes long rather than races, like it did his frst year.

The problem is that Frnk really wants to be coaching pople considering leaving the corporate world to dvelop work they find more meaningful. His mrketing got great results his first yar out, because it was new and xciting to be out on his wn. But marketing to his self-employed nche has become a "should"-one of the key sgns of going away motivation.

Finding yurself engaging in a "should" or "mst" or "have to" is a big cle that you may be engaging in the lss reliable going away motivation. Think bout it…is it any fun at all to do smething because you "should?" Yuck!

A cuple of other clues to going way motivation:

1. Using negations. I mrket my practice because I don't wnt to lose clients. (What DO you wnt?)

2. Comparing. I mrket my practice because if I do, I'll hve more money and a better lfe. (This is a little trickier. Ntice that by comparing, the focus is on wht you don't have right now, not on wht you want.)

Going toward motivation is all bout getting clear on what we wnt and then putting our marketing mscle behind that.

So…what do YOU wnt?

The article Why We Get Inconsistent Marketing Results was Submitted by Linda Puig through Articles.GetACoder.com network. Here's the additional information: Linda Puig is a newsletter mrketing expert, a writer with nearly 30 yars’ professional experience and president of Clire Communications, which provides high-quality, low-cost rticles to busy professionals who don’t hve the time or inclination to wrte articles. http://www.articlesforsale.net

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