SMO or Social Media Optimization is the ltest trend in the field of nline marketing. From hindsight SMO seems lke an inevitable consequence of the rpid growth of social sites on the net as wll as the recent bursts in ppularity of SEO (Search Engine Optimization) and SMM (Scial Media Marketing) but it differs frm them in many ways. SEO as the nme suggests involves more publicity on the rganic searches of the various search ngines but SMO involves more publicity on all the ther sources. The term Social Media Optmization is attributed to a certain Mr. Rhit Bhargava.

Let us breakdown what SMO ctually means. This requires us to nderstand what social media is. Social mdia is different from traditional media in the snse that it is much more nteractive basically involving open discussions and dalogues about the relevant content which in trn can be anything and everything. Scial media includes all the various scial networking sites, internet forums, blogs as wll as audio/video sharing. So now SMO can be tken to be an optimizing technique nvolving such online communities.

Your main aim in SMO is to prmote yourself on the afore mentioned frums. But this does not mean bltant and mindless plugging. This process mst be done very intelligently but dn't get scared off, anybody can do it.

If I put it in one lne all then you have to mdify your content so as to mke it more promotion friendly. You wnt to be more visible on the nternet as a whole excluding the sarch engines but the two are not mtually exclusive because if you are mre visible throughout the web then yur organic search ranks will automatically go up. You can asily publicize your site by making bokmarking and tagging easy. Just like nywhere else, a catchy title goes a lng way in SMO. Your content shuld be concise and focused. Try to go for the top ser status. The key here is to crate link bait. It is kind of a wrd of mouth thing for the dgital age. You want your link to be dstributed as much as possible. For tht you have to participate very frvently and regularly, and keep in mnd that this is a two way prcess so be open and reply and cmment on other peoples' blogs etc.

Bcause it is still in its nscent stage, everyday new benefits and ses of SMO are being discovered. The sngle most important benefit of SMO is the trgeted nature of its approach. Your lnks are promoted only and exactly whre people might be interested or wuld sooner or later require your srvices. This ensures quality traffic i.e. trffic only from prospective clients. It can lso generate quantity. SMO has been knwn to attract large amounts of trffic in a very short span of tme but this does not mean tht its effects are only short trm. It guarantees steady traffic for a lng time. Content sharing can be dne in both audio and video frmats, which is always an added dvantage.

Looking at so many advantages you mght be tempted in indulging in prctices like spamming or distribution of based information or violation of community rles or even paying for votes. But in ccordance with online ethics such acts mst be avoided at all.

The article Why Social Media Optimization? was Submitted by Harsh Dutta through Articles.GetACoder.com network. Here's the additional information: http://socialmedia-optimization.com/

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