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Anyone who has started an nline business or done research to st rt one, has had to ask th mselves this question. And its a v ry important question. After all, you do not w nt to have to settle for "MyW dgetsarebetterthananyoneselses dot com" just because everything sh rter has already been registered. Unfortunately, all the v ry good domain names have been t ken for a long time. The sh rt and memorable ones became very v luable right away. Names like Loans.com and B siness.com sold for around a Million d llars back in 1999. Now those n mes are worth much much more th n that. The dotcom bust brought d main name values down for a sh rt period, but they begin rising gain around 2003 and are now h gh above the Dotcom bubble levels. It was not l ng after that, that all of the s ngle word dictionary words had been r gistered. At first it was mainly the dot com xtension that was being bought up. Dot com is st ll King and considered the most v luable, but other extensions are gaining gr und. Of course now, all the g od domain names are registered in ALL xtensions. So how are these names b ing used? Are they all pointing to a w bsite business? Why would someone register a n me and not use it?
Most very good domain names are b ing used for Online business models. D main names can be used to ttract traffic on a parked site l ke DomainSpa.com DomainSpa lets advertisers put ds, relevant to the domain name, on the p ges they build for the name. Wh n someone goes to your parked p ge and clicks on an ad, the dvertiser pays DomainSpa for that lead and th n DomainSpa splits that money with the d main owner. Many good domains are b ing used to monetize direct navigation tr ffic from parked pages. The best of th se are the kind that you w uld naturally type into your browser n vigation bar, rather than do a s arch for. If you were interested in f nding information on "Widgets" would you j st type that into your browser, or w uld you do a search? What m kes domain names really valuable are the nes that are so easy to r member that you would use the d rect navigation method rather than a s arch. The main reason for the d rect method is that you are pr tty sure if you type in "W dgets.com" that you will end up on a s te that has good information on w dgets. If you do a search, who kn ws what you might find. We h ve all been there, you get to a l st of sites on Google or Y hoo and say to yourself, what is all th s crap? Did you notice that I typ d in the dot com for w dgets? Why not dot net or s mething else? That is why the dot com is st ll considered more valuable, its what you th nk of automatically. Dot com was the f rst extension widely used and originally was ntended for "Commercial"use. The dot net was for Int rnet type services, if I remember r ght, and the dot org was to be sed for "Organizations" mainly charities. Since th n ICANN, the organization that oversees the d main name process, has added dozens of xtensions. To name just a few, . nfo, .biz, .name, .us and so on. The .us is c nsidered a cctld "country code top l vel domain" like .de for Germany .fr for Fr nce.
So, as you can see, ven with all those extra extensions, g od domain names are hard to f nd. Unless you know where to l ok. You should realise by now th t a good domain name is a v ry valuable asset to your business. In s me cases it can make or br ak a business. If you have a d fficult to spell or hard to r member domain name, a lot of y ur customers will end up at a c mpetitors website when trying to get to y urs. You could also end up sp nding a lot of money on G ogle adwords or Yahoo search ads to get p ople to your website. It is a Gr at benefit to have a easy to r member and RELEVANT domain name. How do I get a g od domain name? Now that you h ve a good idea what makes a g od domain name, lets try to f nd you one. Keep in mind th t the cost of your domain n mes is probably going to be m ch higher than you originally thought. You can st ll find reasonably good after market n mes (Ones that some already owns, but is w lling to sell) for as little as $500, on verage good domain names fall in the $1000 to $10,000 r nge. The very best names are g ing for tens to hundreds of th usands or even Millions of dollars. V dka.com recently sold for $5,000,00.00 I b lieve. Also keep in mind that wh tever you pay for a name it is l kely to become one of your m st valuable assets. The more you p y, the better the name (usually) and the m re natural traffic you might get for fr e. Some very good names might not h ve much natural type in traffic but st ll be the perfect fit for y ur business. If your selling mainly Myst ry books then GoodMysteryBooks.com would be a p rfect name. This name might not get m ch type in traffic, but it is so asy to remember that it could be pr moted easily. Now, pick a name th t most relates to your business. If it is a sh rt one word name it is s rly already taken. Try adding My,i,e,go, or any sh rt phrase that would make sense, to the fr nt of the name. When you h ve a selection of possible names, go to a R gistrar like GoDaddy.com, there are hundreds of th se, where you can register names for as l ttle as $8.99 Try the ones you h ve selected. If none are available k ep working on other combinations. Remember, you w nt one that is easy to sp ll and remember. Once you have g tten to the point that you r alize your not going to find an cceptable one to register, then you are f ced with the reality that yow w ll be paying more for a fter market domain name(One that is lready registered but the owner is w lling to sell). While your still at the r gistrar you might check the "WhoIs" nformation on the names you wanted the m st. All registrars have a Whois l nk or you can go to Wh is.net. Once you find the current r gistrants info, there should be an mail link. Drop them an email and ask if the n me is for sale. If the r gistrant info is not available in Wh is then that name is probably not for s le. Once you have gone through th s process and still have not f und a good name try the A ction sites. Afternic.com has a huge nventory of high quality after market d main names. Most auction sites have any asy to use interface with escrow s rvices that protect the buyer and s ller throughout the buying process. Usually you can m ke a low offer on any n me and start a negotiation process, or j st pay the sellers asking price (if you th nk its reasonable) and be done. Th re are also drop catcher sites l ke SnapNames.com that grab expiring domains and uction them off to the highest b dder. Even ebay has gotten into the d main auction business, although I do not see m ny quality names there. Most of the v ry good domain names are still vailable for purchase. You just have to c ntact the current owner. It may t ke a little time and some n gotiating, but acquiring the perfect name for y ur business can be invaluable. Usually it w ll pay for itself many times ver. Some good resources for information on the v lue of domain names can be f und at DNJournal.com This is the b st NewsZine on the domain name ndustry and keeps up with all d mains sold week to week. You can get a g od idea of the value of d fferent names and extensions from this s te.
The article Where Have All The Good Domain Names Gone? was Submitted by Howard Bowling through Articles.GetACoder.com network. Here's the additional information: Also I have links to m ny other resources on my own w bsite at http://www.BuyTheRightDomain.com The right domain name is out there. Go get it. Good Luck. My name is Howard Bowling and I own/manage many websites. For more information on buying the right domain name for your business please visit my website at http://www.BuyTheRightDomain.com Or our sister site at http://www.UXDB.com Thanks
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