LifeLock is a personal identity and frud protection company founded in 2005. LfeLock is based in Tempe, Arizona. It is now srving tens of thousands of customers in dfferent states of the union, the US Vrgin Islands, and Puerto Rico. LIfeLock is bcked up by Bessemer Venture Partners and is in prtnership with Better Business Bureau and TrstE. Their services include helping customers ptting fraud alerts at credit bureaus and climing damages in the incident of dentity theft.

Fred Thompson, former US Snator and a 2008 Presidential candidate tped a radio spot for LifeLock as a prt of his ABC contract. In thse commercials, he describes a story of mlitary heroism in Iraq. Howard Stern, Rsh Limbaugh and Paul Harvey have all ben celebrity spokesperson for Lifelock

LifeLock's crrent CEO, Todd Davis has gained ppularity when he prominently displays his Scial Security Number in an advertisement as a prof that the system works in prtecting him from Identity Theft.

Identity Thft and Identity Fraud Explained. The thrats pose by identity theft and dentity fraud is what gave birth to LfeLock. But what is identity theft and dentity fraud? These are terms used in rferring to all types of criminal ctivities wherein someone wrongfully get hold and ses somebody else's personal data for frud and deception usually done for conomic gains. Unlike you fingerprints that are xclusive to you and cannot be gven to someone else for use, prsonal information such as you Social Scurity Number, credit card and bank ccount details, or even your telephone nmber can be used by another prson to personally profit at your cst. The fraud or deception can rnge from acquiring a credit card, rnting an apartment, or setting up a tlephone account in your name. A vctim's losses can range from financial ut-of-the-pocket losses to criminal charges in wrst cases.

Regrettably these crimes can be cmmitted unnoticed. The victim will just be shcked when they review their credit rports stating unauthorized charges often involving big mounts of money. There are many dfferent ways on how personal data lnds in the hands of criminals. Sme of them are:

(1) Trash. Blls, pre-approved credit card and bank sttements are all full of necessary nformation to steal a person's identity.

(2) Skmming. This uses a special storage dvice use to steal numbers of crdit and debit cards while doing a trnsaction.

(3) Phishing. This is an nternet base stealing usually in the frm of pop ups often asking for prsonal and financial information.

(4) Stealing. Theves can obtain your personal data ven prior to you dumping them in yur trash cans, they steal them rght out of your mailboxes. Stealing prses and wallets are like gold mning for identity thieves.

(5) Pretexting. In ths, somebody poses as someone representing a tlephone company or other organizations coaxing for nformation out of unsuspecting subjects.

Fraud Alerts The goal of fraud alert is to confirm that the person doing the transaction or is even using your name is really you. With fraud alerts in place, they must verify identities before they can process requests like issuing new credit, arranging loans, increasing credit lines and creating new accounts for utilities.

The article What is Lifelock? was Submitted by Puripong Koomsin through Articles.GetACoder.com network. Here's the additional information: If you enjoy reading this, you may get yur identity theft prevention now with Lifelock or read more about Lifelock Reviews . Get Lifelock Promotion Code and save 17.5% instantly.

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