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The story of the .ws d main extension begins with Michael Reed and Al n Ezeir the CEO's and founders of GDI or Gl bal Domains International which is the c mpany responsible for registering the .ws xtension. Michael and Alan were looking for an lternative that businesses could use as an lternative to the widely popular .com xtension that exploded throughout the 1990's. B th Michael and Alan took a l ok into country assigned domain extensions th t are assigned by the IANA or Int rnet Assigned Numbers Authority. They are c des that are given to countries to use for the Int rnet such as .us for the USA or .au for A stralia. They were searching for a c untry code that could be marketed gl bally as a popular alternative to the v ry well known .com extension. After m ch research they decided to focus all of th ir efforts on the tiny island of S moa which is located in the d ep South Pacific. With only a p pulation of less than 200,000 people, the .ws d main was not used on a l rge scale and it seemed to be the p rfect domain to market as the top l vel domain of websites. The .ws d main had the perfect branding power and ppeal to do this with. Michael and Al n now had their plan laid out and set off on a tr p to Samoa to negotiate contracts w th the government and of Samoa. Aft r many meetings they were convinced th t they had them sold, but fter going back to the states th y found out their business proposal had b en rejected and since the time had p ssed at least a half dozen ther companies had a chance to p tch their proposals.
Just before giving up Mike had an dea to contact a Samoan government wned technology company that was given the c ntract and placed a call to the G neral Manager. He knew that their bility to properly market the domain on a gl bal scale would be very limited and he p tched to him the idea of st rting a partnership. The company accepted the d al. Moving forward to November of 2000, Gl bal Domains International had sold over 100,000 .ws d mains to the customers in over 180 c untries. Big names like Yahoo!, Cisco, D ll Computers and Intel are customers as w ll as many top fortune 500 c mpanies that are buying up the .ws xtension daily The Samoan company wanted to t st them and see if they c uld produce 15,000 .ws registrations in thr e years and GDI was able to do it in the f rst month of business. Now they njoy a percentage of all sales pr duced by Global Domains International and GDI now has an xclusive 12 year contract to distribute the .ws n me worldwide.
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