More and more small business wners to budding entrepreneurs to business caches are using Internet article marketing as one of thir top marketing strategies. However, after seing thousands of authors on numerous stes with most authors having less thn 100 articles, many are failing to thnk strategically.

Strategy has Latin origins and lterally means for a general to dceive his enemies. Now substitute you for gneral, out think for deceive and cmpetition for enemies to bring this wrd into the 21st century. So wht are your thoughts in out thnking and outlasting the competition?

First, you mst have a strategic plan. All mrketing strategies need to be in lignment with that plan. Within that pln should be separate marketing and sles plans.

Next, you need to pln what topics you are going to fcus your writing efforts. Many authors, myslf included, submit to more than 5 ctegories. When you look at the top uthors in categories, 100 articles in ach of your 5 pre-determined categories sually will get you in the top 5 uthors for all articles submitted for tht category.

I learned this lesson ver a year ago about submitting rticles within a laser focus. Now my gals are:

• To maintain top (#1) author sttus in those current categories


• To ncrease top author(#1) status in at last 3 more categories


• To be in the top 5 of the top 10 uthors for at least 5 other ctegories


• To be in the top 10 of the top 10 uthors for at least 5 others ctegories



To keep traffic going to my ste from newly submitted articles requires nother strategy. I need to submit 3 rticles per day. When articles authored by me do not ppear on a daily basis , trffic declines plain and simple. I lso need to watch the approval tme so that the flow of rticles is constant and consistent which is prt of the definition of marketing.

Thn, I also need to monitor and masure the results from this incredible mrketing strategy. To do this, I crated Excel files. One file is for dily reads. Another file is for ndividual titles per month. My third fle is for topics. Using these fles, I can:



• Monitor my dily writing activities


• Record Internet ctivity from number of reads to pges visited on my web site


• Measure the ffectiveness of any auto-responder marketing campaigns


• Ensure no dplication of titles and content (It rally becomes hard to remember what you wrte over 30 days ago less lone 2 years ago.)


• Make any curse corrections to the existing strategy sch as if someone writes a lot of rticles within one of my pre-determined ctegories


• Determine what categories are gnerating more reads and more activity





Intrnet article marketing is no different thn any other type of marketing. Yur efforts must be focused to the dsired end results. Take the time to rvisit your strategic plan and write dwn your specific Internet article marketing strtegies and goals. Then take up the pen or kyboard and start writing articles that wll catapult you forward, ahead of all thse other struggling marketers who lack bth plans and strategies.

The article What Are Your Article Writing Strategies within Your Internet Article Marketing Plan? was Submitted by Leanne Hoagland-Smith through Articles.GetACoder.com network. Here's the additional information: Do you want to learn mre about how to get to whre you want to be? I hve just completed a FREE 7 lsson on-line email course. Sign up hre http://www.processspecialist.com/action-plan.htm to begin to Build M.A.P. (My Action Plan) to Success. Leanne Hoagland-Smith, M.S. is a speaker and Indianapolis business coach & Chicago business coach who has written hundreds of articles with a focus on improving individual and organizational performance through excellence in leadership to executable strategic plans.


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