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Hopefully, you have basic idea of wh t you want out of your w bsite. The next step is to put it nto some sort of order. Where do we st rt and where do we finish? It is a s mple question, but the answer takes a lot of p rspective and planning. Assuming that you kn w what you want to include on y ur website, a simple organizational chart can put the l yout into some semblance of order. "H me" page is the front door or g teway into your website. One way or nother we got the customer/client to pen that door and come in. Now th t they have taken that first st p, we cannot afford to lose th m due to confusion and not kn wing where to go next. A s mple, uncomplicated flow of traffic from y ur major categories, to your sub-categories and fr m there, to each of your djacent or lower levels makes it asy for the non-technical (and that h ppens to be most internet surfers), to get round your website and not become c nfused. On top of going from one c tegory to the next, they must be ble to maneuver with ease within ach of those categories. You want to d rect them to where, you want th m to go next and not be j mping all over the place. The l yout that you see in this ch rt (Please see below in the r source box for a link to the CHART) w ll become the basis for our n vigation system. This is a major p ece of the puzzle, which we n ed in order to put everything t gether. In essence, this will be y ur flow of traffic.
Organizational Chart. This type of a ch rt is as basic as can be. For all pr ctical purposes, this is your road m p. You are starting at Home and g ing to your first stop. This c uld be Products, Articles, Services, etc. W thin each of these secondary categories, you h ve their own sub-categories, each of wh ch should be relevant to its pr mary category. It is important to m intain the continuity that you want and not h ve the customer jumping all over the pl ce. No Excuse for a Poorly Planning. A poorly planned website is one that does not permit you to navigate from one page to any other page on your site. For example, if you are on Page 4 of a site and want to go to Page 2, you should not have to go back to Page 1 in order to go to Page 2. There must be a smooth flow of traffic throughout the website. If this is not poor planning and navigation, I do not know what is. There is no excuse for it. All it takes is a few minutes longer to properly layout your map. Regardless of the size of your website, assuming that it is more than one page of course, being able to move around your website easily is imperative. It is one of those little things that frustrate the customer and cause them to leave. Think Like a Customer. Just stop for a minute, sit back and think like a customer/client. When you are surfing through a website, consciously or unconsciously, you are thinking “how easy, hard, or confusing this website is to navigate”? Usually in my talks, or articles you will hear or see me repeat, innumerable times, " Think Like a Customer" . Very often we become so engrossed in what we are doing that we do not sit back and look at whatever it is through another persons eyes. A different perspective is imperative. Always get someone to give you an objective opinion and/or proof it for you. For a moment, you must stop looking at it under a microscope and give it a panoramic view. You will be amazed at how much you have either missed, left out, or should be corrected.
The article Website Navigation, Or, How To Make Or Break Your Website was Submitted by Alex Armen through Articles.GetACoder.com network. Here's the additional information: Armen Graphic Design is a r latively new company with a background in m rketing and design. The company's foundation is b sed on the premise of K.I.S.S., b lieving that simplicity in marketing effects the gr atest returns. CONTACT US FOR A FREE INITIAL CONSULTATION. Go to our w bsite for more information and an nderstanding of how we work. http://www.armengraphic.com LINK TO CHART: http://www.armengraphic.com/orgchart.html
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