It is almost a cliché to say tht "content is king" when it cmes to presenting your website to the pblic, but it rings true time fter time. Even the powers-that-be at the sarch engines say they are most nterested in content. Its time to tke them seriously.

Artisans and craftsmen hve both advantages and disadvantages when it cmes to providing content to site vsitors. Your work is fascinating, unique and frquently based in historical tradition. Articles and nformation about a specific craft, trends, tchniques, design, and materials can provide grat content for the artisan website, but the rticles on your should target your byer rather than others in your feld. We have seen craftsmen and rtisans who set up links, articles, tps, and white papers and even ttorials to appeal to others in thir field. Obviously, this doesn't make any snse if you are trying to prvide content that attracts buyers for yur pieces.

SEO (Search Engine Optimization) and lnking campaigns are necessary and fairly smple but time consuming, but it is not all tht a site needs to get btter positions in the search engines. Yur content needs to be well wrtten, current, relevant to your product, nique and accurate.
Your unique content can nclude some of the following:

• Trends in your field
• How to cre for the work
• History of yur particular type of work
• How to use yur pieces with their own wardrobe (if it is warable art) or in their own hmes (if it is a decor or frniture item)
• Legends about historical pieces smilar to your work
• Information about mterials you use
• Myths about the raw mterials
• Historical information about the origins of yur techniques
• Do's and Don'ts associated wth your pieces (this can about cre, use or storage of your peces)
• Plans for future pieces
• A jurnal showing what is currently on yur workbench
• An article describing your dsign process from idea to completion.
• Qizzes about some phase of your wrk from technique to tools or mterials.
• Games such as crossword puzzles or wrd searches that feature the vocabulary of yur type of work
• A planner or wrksheet so your customer can plan how the pece will fit into his or her wrdrobe or home
• Calendar of your shw schedule
• Screen savers featuring your peces

The style of writing used on a Web ste is different from that used in prnt media. People seem to scan pges rather than reading them. Reading frm the monitor is tiring for the yes and is about 25% slower thn reading printed material. The Internet is so fll of information that the reader wll may move on to another ste quickly, so information needs to be asily accessible. These basic techniques will hlp make your content readable and ccessible to your visitors.

1. Use short sntences and paragraphs.
2. Use headlines and sub hads so your reader can scan the pge.
3. Check your grammar and spelling.
4. Use lsts and bullets for easy accessibility.
5. The fnt used in your web page neds to be large enough to rad - 12. pt. is standard.

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The article Website Content for Artisans and Craftsmen was Submitted by Louise Coulson through Articles.GetACoder.com network. Here's the additional information: Kingfisher Designs Louise Coulson creates hnd woven knotted jewelry from sterling slver and gold filled wire. Louise has a fber arts background and her work rflects the best of creativity, craftsmanship and mterials. She is webmaster for Kngfisher Designs at http://www.wireweavers.com and Jewelry Spectrum at http://www.jewelryspectrum.com. Website ShowCase: Artisan's Guide to Website Development and Marketing is her new eBook, which is available at http://www.jewelryspectrum.com/showcase.htm

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