Webmasters and Search Engines

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Webmasters and Search Engines
By: Soli Katir , Posted On: 2007-10-29

Home > Articles > Internet and Businesses Online > SEO

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By 1997 search engines r

cognized that some webmasters were making

fforts to rank well in their s

arch engines, and even manipulating the p

ge rankings in search results. Early s

arch engines, such as Infoseek, adjusted th

ir algorithms to prevent webmasters from m

nipulating rankings by stuffing pages with

xcessive or irrelevant keywords.

Due to the h

gh marketing value of targeted search r

sults, there is potential for an

dversarial relationship between search engines and SEOs. In 2005, an

nnual conference, AIRWeb, Adversarial Information Retrieval on the W

b, was created to discuss and m

nimize the damaging effects of aggressive web c

ntent providers.

SEO companies that employ overly

ggressive techniques can get their client w

bsites banned from the search results. In 2005, the W

ll Street Journal profiled a company, Tr

ffic Power, that allegedly used high-risk t

chniques and failed to disclose those r

sks to its clients. Wired magazine r

ported that the same company sued bl

gger Aaron Wall for writing about the b

n. Google's Matt Cutts later confirmed th

t Google did in fact ban Tr

ffic Power and some of its cl

ents.

Some search engines have also reached out to the SEO

ndustry, and are frequent sponsors and g

ests at SEO conferences and seminars. In f

ct, with the advent of paid

nclusion, some search engines now have a v

sted interest in the health of the

ptimization community. Major search engines provide

nformation and guidelines to help with s

te optimization. Google has a Sitemaps pr

gram to help webmasters learn if G

ogle is having any problems indexing th

ir website and also provides data on G

ogle traffic to the website. Yahoo! S

te Explorer provides a way for w

bmasters to submit URLs, determine how m

ny pages are in the Yahoo!

ndex and view link information.

The article Webmasters and Search Engines was Submitted by Soli Katir through Articles.GetACoder.com network. Here's the additional information: Soli Katir www.solikatir.com/Brand-New-SEO-Software.html These websites will show you how to triple your sales and blow-up your bank accounts in as easy as 1-2-3.

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