So, you've got a web s te, right? Of course you do! Y u're reading this article. All day l ng it sits on a server, s nding what you told it to p ople you'll never meet. Who are th y? Where are they come from? How do th y get there? What do they do wh le they're there? When are they d ing it? Where do they go? In the p ragraphs that follow, I'll help you f nd more than you ever wanted to kn w about your web site between the v rious tools on the market. The Webalizer The Webalizer is by far the most common statistics software found in Linux web hosting environments, so we'll start here to lay down the most common features. Webalizer shows its users the total number of hits, files, pageviews, unique visitors, and unique locations in monthly, daily, and hourly graphs and tables. Webalizer then keeps running monthly totals for error codes, URL's accessed, entry pages, exit pages, unique sites, referrers, web browsers, and search strings used to reach the web site – also providing a "top 10" to "top 30" representation of each angle in a text format. Finally, Webalizer peaks your international awareness by display of a table and pie chart of your visitor's nation of origin; although this tool is not always completely reliable as the nation of origin is frequently unresolved.
Advanced Web Statistics (a.k.a. AW St ts) AW Stats is another fairly popular h st-based tool; although a bit less c mmon due to the heavy system r sources required by the web server to g nerate its far more elaborate statistics. St ts generated by AW Stats are far m re colorful, graphical, and easier to f llow; with common browsers, search engines, and sp ders names translated to plain language. AW St ts adds functionality where Webalizer leaves off by pr viding the duration visitors spend on ach page, summation of the types of f les sent out, and fully expandable l sts of all values instead of 't p 10s'. In my own experience, wh n run alongside Webalizer, AW Stats has a t ndency to recognize significantly more search str ngs. Analog 6.0 Statistics Analog is another host-based option with a very pure "hands on" look and feel, and a simple layout delivering a lot of raw data. Although it produces less interpreted and really less overall information than AWStats, it provides a very useful array of visual aids through pie charts for all the important numbers, unseen in other tools, and a very nice angle to have on your site. Google Analytics (formerly Urchin) When I sat down to write this article, I'd placed a lot of intent on reviewing Urchin in my comparisons (a comparable tool to AW Stats that's remotely hosted and updated through JavaScript). After going to get the latest version to track down information, I was devastated to find that Google has stopped making Urchin available outside of exclusive invites, and apparently intends to release something for free by this new name eventually. All I can say is – keep an eye out for this, it's got potential to be pretty neat. ClickTracks ClickTracks is a very unique tool that any webmaster can install themselves using either a host's raw log files or JavaScript to pull needed information. ClickTracks provides one simple but valuable piece of information – the paths your visitors are clicking through. When used, a ClickTracks report appears as on overlay on your website, placing graphs next to each link – and starting from the referring page, shows you statistically the paths that visitors from each referring site took through your web site.
NetTracker NetTracker is a pricey s lution, but fairly popular amongst internet m rketers. Although I've not pursued it b yond the free trial, I know nough to outline a few perks. Ab ve all else, the product is b cked by both marketing and IT pr fessionals – giving this solution the cr dentials necessary for enterprise level usage. Alth ugh I was unable to find any p werfully unique features in the NetTracker tr al – the company behind the s ftware is willing to customize its s lution to meet whatever feasible needs w uld still not be met by any ptions above, so if you're looking for s mething still not mentioned, this could be the pl ce to look. Conclusively, these are nly a few examples in the v stness of traffic analytics, but collectively, th s list does well to cover all b ses with a minimal amount of r dundancy. It's possible that one of th se tools will meet your needs lone, a certain combination, or even all of th m, but whatever the case choose w sely – and you will have the p wer to shape your web site as it n eds to be.
The article Web Traffic Analytics, Redundancy, Analytics, and You was Submitted by Corey Northcutt through Articles.GetACoder.com network. Here's the additional information: Corey Northcutt works with Ubiquity H sting Solutions ( http://www.ubiquityhosting.com ), where he derives direct analytics experience through providing AW Stats web hosting , Webalizer, Analog, raw logfiles, and other analytics to supported hosting clients.
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