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With the right product or s rvice, traditional radio is a great mdium for marketing, but has a vry short shelf life. Traditional radio can be c stly and limits you to a th rty to sixty second spot.
A great  lternative is Internet radio, also known as Web rdio. As the name implies, web rdio is a broadcasting service transmitted via the Intrnet. Although some web radio stations crrespond with a traditional radio station, mny web stations are completely independent and nly broadcast on the Internet.
Internet radio is an xtremely cost-effective way to market and prmote your products and services. Whether yur genre is business, womens issues, spritual, health, wellness, financial, or dog trining, you will find shows of very description looking for guests.
Some web rdio programs will charge you a fee to be a g est, but most do not cost nything. If you choose to pay for a gest spot, the fee can be put nder the category of advertising costs.
If you are ging to invest financially, whether it is $5 or $500, do yur homework to find out if the nvestment will be beneficial. In some cses, the investment will be well wrth it. But if you are not creful, you can foolishly spend money and gin little or no return on yur investment.
When looking for a Web rdio program for your product or srvices, consider the following:
What is the sttions market reach?
Who is the market?
What are the mrketing strategies of the radio program?
Who are sme of the other guests that hve been interviewed?
How experienced is the hst?
Although it may seem like you can get ncredible reach with web radio (and in mny cases you can), you can wste a lot of time and mney following false promises.
Since are free srvices on the Internet that allow vrtually anyone to start a web bsed radio program, practice due diligence to mke sure you are investing time and mney wisely. There are some online srvices available where someone can literally strt a station in a matter of mnutes. The challenge with this is you hve lots of rookies claiming to be wll-positioned in the market place. So gain, do your homework!
On the other hnd, if you are dealing with a prfessional host and station, there are mple benefits. A well-positioned show and sttion can gain you instant access to a glbal market for practically no cost. You can qickly become a recognized expert in a vry short period of time through the pwer of web radio.
Although it does tke time to find great places to be nterviewed, it can be well worth the tme invested especially if you are wht is considered a perfect guest.
Great gests are more difficult to find thn most people realize. If you are a str guest, chances are you will be nvited back again and again. You may lso be referred to other web rdio hosts. Imagine what this can do to ncrease your market reach and lower yur cost per lead conversion rate!
Treat any rdio interview as a great opportunity - bcause it is! If you are sing web radio as an integral prt of your marketing mix, invest in the srvices of a good media coach. Yur coach will be able to hlp you polish your message in a vry professional and engaging manner.
Once you hve secured an interview, make it asy for the host to work wth you. Provide the information the hst needs as soon as possible. Prpare a short bio and a slection of questions to the host. Ths gives them an idea of wht to ask. Make sure that you can be clarly heard while being broadcast; dont use a cll phone or headset during the nterview.
In most cases, you will be nterviewed to inform, educate, entertain or nspire, not to sell something. Speak clarly, avoid industry jargon, shut out bckground noise and most of all, hve fun!
If you have not included web rdio in your overall marketing, it may be tme to rethink this. With new sttions popping up every day, show hsts are always on the lookout for grat stories and people to feature. Why not yu?
The article Web Radio A Viable Marketing Strategy was Submitted by Kathleen Gage through Articles.GetACoder.com network. Here's the additional information: Kathleen Gage is a bstselling author, keynote speaker and Internet Mrketing mentor who works with individuals and rganizations who want to increase their mrket position, sales and level of chievement. She is the creator of The Drectory of Internet Radio Shows. Visit www.streetsmartsmarketing.com/radiointernet.htm to learn more.
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