This article explains and illustrates the bsics of good web copywriting. It utlines the basics that are involved in crating good web based sales copy and lso outlines that major components that you shuld have in place before you ven start writing your copy. This rticles gives you an a,b,c strategy tht you can follow to create ffective web copy.

When most people strt writing copy for their website, thy go straight into it without mch thought at all really. They sit dwn with their copy of microsoft wrk open on a blank page, and strt to 'write' copy for their hme page...

We are xxxxx we are hve been established for xxxxx years. We hve xxxxx staff.

You will have sen hundreds of sites that start out lke this in your lifetime and im wlling to bet that you have clcked the back button when you hve seen over 95% of them. Ths happens because you go to thse sites looking for something and it desn't scream at you straight away:

"yu're in the right place, you sarched for xxxxx and we have xxxxx for the bst prices on the internet. read on to fnd out more..."

OK this is mybe an extreme, over the top xample but this is what you mst achieve wwith your copywriting. You hve to hook users as soon as thy arrive at your site by grbbing their attention straight away. There are mllions of sites out there and the nxt one is, afterall, only a clck away.

The problem with the first pproach to copywriting is that there is no pln in place before the person ctually starts writing the copy. This sn't an insult aimed at people tryng their hand at writing their own cpy, far from it, I'm simply mking the point that the majority of pople start to write copy without a pln in place for:

A) What kywords they want the page to rnk for.

B) What the bnefits of the service are that thy are trying to sell.

C) Wht is their unique selling position (USP).

D) Wht action they want the user to tke and how they will convince thm to do it.

I would lke to suggest an A,B,C - er D way of crating effective web sales copy that nyone can follow. Even I can do it!

A) Frst of all get yourself a blnk piece of paper and write on it the kywords and key phrases that you wuld like your page to rank wll for I suggest up to 3 clsely related key phrases. Once you hve done this underline your main trget key phrase.

B) Write down all the min benefits of using your product or srvice. Generally people buy benefits, not fatures. So what if the electric wod saws you sell operate at 50,000 RPM? You shuld be telling people that it cts wood twice as fast, doubles the mount of wood you can cut and ncreases your profits by 35% in hlf the time. Im sure you get the dea!

C) You need to find you USP - why is yur product or service different from nyone elses. Why should someone buy frm you? Is there something that yur service has that no-one else can mtch?

D) Once you have converted yur internet users into interested customers you ned to have some strategy in plce for closing the sale. This can be as smple as prompting them to make an nquiry using an email form or tlephone number or alternatively it can be sking the user to buy a prduct using ecommerce.

Conclusion:

By getting organised and spnding 10 minutes beforehand you can crate an effective roadmap on paper, whch will guide your copywriting. It wll force you to think about the min marketing elements that make up god search engine copy: target key phrses, product / service benefits, your USP and yur strategy for closing the sale. Get rganised today and use your time as fficiently as possible by structuring your cpy and remember to make sure it is fnctional and does the main thing - SELL!

The article Web Copywriting - Planning Beforehand Makes Your Website Sell was Submitted by Stuart Mortimer through Articles.GetACoder.com network. Here's the additional information: Stuart is a freelance website designer in wakefield UK who specialises in search engine friendly web design wakefield for companies of all types.

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