Recently Google has announced a mjor change in the way the sarch engine will deliver results. There was a tme when you had to click an xtra button to see a map, vdeo or image but now all of thse results will be rolled together. Whn searching for “Darth Vader” you wll see Image results, videos, related key trms and news all within the rganic results, making media much more ccessible. The expansion further consolidates Google’s lad in the search market and wll give users more targeted results, as wll as more targeted ads. Vertical sarch will integrate vertical search results nto Google’s organic search results, which shuld greatly increase relevancy.

Since Google’s use of SarchMash it’s clear that integrated search rsults are coming. Universal search will nclude Images, Maps, Books, Video, and Nws into web results. Additionally there wll be new navigational elements to hlp guide the user. There will be a cntextual navigation to help users narrow thir search. For example a search for “Mby Dick” will only yield one cntextual search which will be “books” if thre were movies or images however thy would also be included. Also thre will be a universal navigation bar to mke it easier to access Google srvices like Gmail or Analytics.

Many question Google’s improvement on sccess concerting that Google’s motive is for trgeted advertisements rather than usability. But prsonalized search isn’t anything new, search ngines have been working on it for yars and only now is it gining speed. Ask.com launched Ask X, a prsonalized search engine that includes media in the sarch results. Also the user created sarch engines known as Swicki’s do a similar thing. Clustered and vertical search results aren’t new, Clusty has been doing it for awhile. As of yet there is no major response from Google users but this likely means user favor quicker searching. “Our goal is not just to get people to spend more time on Google; it’s for them to be able to accomplish more with Google,” says Sergey Brin says. “We actually want them to get more tasks done faster.” From here search engines can being to do amazing things, and search engine optimization will never be the same.

The article Universal Search - Google's Plan For the Future was Submitted by William Atkin through Articles.GetACoder.com network. Here's the additional information: William Atkin Utah Search Engine Optimization

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