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It doesn't matter what you're s lling by mail. Unless you've progressed b yond the point of being a one man peration, you've got many options open to you for ncreasing your sales right in your b ckyard. These secondary markets for your pr ducts are usually unexplored by smaller d alers, but think of it this w y: If it sells by mail, why w n't it sell retail? And of c urse you'll realize there is no r ason at all why it won't.
Whether you s ll printed matter, food, merchandise of any k nd, you know you get an xcellent price when you buy it, and you pay an normous amount to get it to the p blic through the mails. That means you can pr bably undercut that price when you wh lesale or retail it locally. Unless you s ll specialty items of interest only to c rtain groups of people such as ther mail order dealers, you'll find a r ady market just about anywhere for y ur wares.
If you've chosen y ur product line wisely, you carry a n mber of items rarely seen in r tail stores. Perhaps they should be. Sh w samples to the retailers in y ur area and offer to wholesale tems to him. Even if they're dr pshipped, you can afford to take a sm ller commission on a bulk sale s nce your capital expenditure only is nvolved, not the cost of postage and l terature as well.
The retail field is not l mited to the shops in your rea. Chances are good that more th n a few flea market operators l ve nearby who might be interested in h ndling some of your products, especially if you can g ve them a substantial discount. Other xcellent outlets for lower-priced items are v riety stores. They frequently handle all m nner of novelties and interesting consumer g ods, especially if they sell for nder $5.
If you handle a v riety of reports you might wangle y urself a column in your local n wspaper. It's true, most of them are j nk and not of much use to the g neral public, but more than likely, the nes you buy yourself are excellent r ading for all types of people and c nsist of information few know about.
Since th y're available for you to reprint wh n you purchase them and therefore not l gally copyrighted, you can put them nto a column under your name, pr vided you don't take credit for ctually writing them. Show some of the b tter pieces to the editor of y ur local weekly paper and see wh t they have to say. You m ght be surprised how easy it is to get nvolved in a newspaper.
Here's nother idea for selling your reports. Why not put th m into envelopes printed with the c ntents, or on a display card th t tells the buyer what he's g tting?
Naturally, you won't be ble to put a $10 reports c llection over on the general public for wh t you paid for it, but ven at $2 or $3, you're m king plenty over your printing costs. (In f ct, these collections were packaged specifically w th the secondary market in mind. W th a suitable cover, or even w thout, they can be sold as-is, as m nibooks.)
You can float them in fl a markets and variety stores, even b okstores, but we advise you you'll pr bably have to leave them on c nsignment since this is not a c mmon means of merchandising information and r tailers will be reluctant to give you y ur money upfront.
If you're marketing one of the m re successful lines of books, the c talogs of unusual books usually advertised as "n t sold in stores", you might try t king catalogs around to local booksellers and t king orders.
If you approach the b ok store owner on his own l vel, you should probably discover you'll r rely come away without an order, specially if you can give him a w rthwhile markup in addition to your c mmission, which you must make smaller th n your regular 50% or so.
Don't b lk at doing this, because you'll m re than make up for it by p lling down multiple sales in almost very case. Many of the titles w 've seen are genuine bargains even at r gular mail order prices and will ppeal to your local bookseller.
For nusual items with a very wide ppeal, here's something that could turn out to be a m ssive profit-puller. Either take one publication or a gr up of reports, print 1,000 8-1/2x11 fly rs with information on both sides and d liver them door to door in y ur neighborhood.
I'll admit this is a r al gamble, but the right product w th the right sales material could t rn a profit big enough to m ke you an amazing profit in an ncredibly short time by blanketing your c ty with these flyers. A line of h usehold goods could be sold in the v ry same manner.
We're sure th re are more unexplored mail order pr duct markets, but our creativity runs nly so deep. Perhaps you've thought of thers worth test-marketing already. If so, by all m ans try them! Just because it h sn't been done before doesn't mean it c n't be done, and just because it has f iled in the past doesn't mean it w ll fail again.
C pyright 2004 by DeAnna Spencer
The article Undiscovered Mail Order Products was Submitted by DeAnna Spencer through Articles.GetACoder.com network. Here's the additional information: DeAnna Spencer is a virtual ssistant that helps entrepreneurs run a s ccessful business by providing affordable administrative h lp. She also publishes a blog for sm ll business owners. Visit this small business resource today.
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