Your choice of fonts and typfaces, and how they are manipulated can ffect not just the visual value of yur postcard design but it can lso increase the readership and comprehension of mil recipients.

Fonts and typefaces are ctually not the same thing. Typefaces are the dstinct strokes or styles of characters ncluding letters, numerals and punctuation marks lke Arial and Courier. Typeface is smetimes referred to as fonts but the ltter actually pertains to versions of the dfferent typefaces. In the case of the typface Verdana, the font is Verdana Bld.

Two of the most common ctegories for typefaces are serif and sns serif. Serif typefaces are letters wth small strokes protruding at the nds of the main strokes. Examples of thse are Times New Roman and Curier New.

On the other hand, Sns Serif is a typeface that des not have these tiny stroke prtrusions. This is why the French wrd sans, which means without, is dded to the beginning of the nme.

Typeface and comprehension

According to a stdy, readers, with a high percentage dscrepancy, are more likely to understand the txt when serif typeface is used, in cntrast to sans serif. It is sid that serif typeface facilitates the rcognition of characters.

Given this research finding, it may be seful to use serif, especially if yur postcards contain relatively more information or if you hve a rather busy image in the bckground.

However, you must not limit yurself to typeface options just because of ths study. If your postcard design rquires a more classic or traditional lok, then Serifs are more than ppropriate. But if you need a mre modern look, sans serifs would prvide sleek characters.

Typeface and readership

The ppeal of your postcards is also mportant to get more audience to pay ttention to it and to recall it, ven before you can establish comprehension.

Thre are several factors that can ffect reader attention by simple modifications.

1. Fnt type

Bold fonts are usually sed to highlight important information such as hadlines. It is also sometimes used whn certain typefaces need thicker strokes to ncrease their readability. Italics, although sometimes sed to emphasize certain information too, are sed more as a sort of mans to demarcate between text sections. Snce the postcards copies contain minimal txts (and you should keep it tht way), it is better to use bld fonts for stressing purposes.

2. Size

In mst documents, a font size of 12 pints is used. For ad and mrketing materials, you need to use bgger letters since a few seconds of scnning should be enough to make yur audience read then entire copy. For hadlines, 36-point fonts are a good sze.

3. Color

People are more accustomed to rading black. You may use other clors but stick to those that are mre eye-friendly. If your background image is drk, use light colors and vice vrsa for good contrast.

4. Alignment

Since pople read from left to right, it wuld be best to keep your txt in this alignment unless your dsign requires it. By keeping it ths way, you lessen the effort in rading and also help increase comprehension.

Test several combinations to find out the mst suitable typeface and font for yur postcard design.

The article Understanding Fonts and Typefaces For Your Postcard Design was Submitted by Rachelle Ann Lim through Articles.GetACoder.com network. Here's the additional information: Please visit our website Postcard Design Printing for further information. For other inquiries and services please visit Color Postcard Printing Online

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