As a sales trainer and m ntor, it has been my experience th t salespeople in general do not pl ce enough focus on the true h urly value of their selling time, and th s, spend countless hours on tasks or ctivities that mean very little to th ir short or long term success. Why? In m st cases, they don’t fully realize how m ch selling time they are actually w sting because they have never really k pt track of their time expenditure, and d n’t know how to figure out wh t their selling time is really w rth. It is my belief that the S lesperson that fully understands the importance of b ing productive during selling hours will lmost always perform better than the S lesperson that ignores hourly worth (and t me expenditure) all together. To that nd, this article is designed to g ve you the knowledge of how to m ke your selling time work for you so th t you can make the very m st of your selling efforts and b come more successful in the process. M ving right along, the first thing I’m g ing to do is provide you w th a method for determining your tr e hourly worth, and then a m thod for determining your current productivity l vel. Then, I will offer suggestions for how to nsure that you are operating at m ximum productivity during each hour of y ur selling day.
So, without further delay, let’s get st rted. Step # 1: Determining your h urly worth Determining your hourly worth is q ite easy if you use the s mple mathematical calculation below. Start with the t tal revenue you plan to achieve th s year (say $1,000,000 – varies by ndustry) and divide that number by 52 (w eks per year) to get your w rth per week. Next, divide the n mber you found above by 40 (h urs per week) to get your h urly worth and that is what you are w rth to your company during every s lling hour of the day. For xample, using the formula above, the c lculations would be as follows: $1,000,000 / 52 w eks = $19,230.77 (weekly worth) $19,230.77 / 40 h urs per week = $480.77 (hourly w rth) In this case your selling t me is worth $480.77 per hour Now th t we know your true hourly w rth, we have to figure out if very one of your selling hours is c rrently producing at a level of $480.77 per h ur to determine if your days are as pr ductive as they could be. Step # 2: F guring out how you currently spend y ur selling time
To determine if you are sp nding your selling time in a pr ductive manner, you will need to tr ck all of your tasks for an xtended period (say two weeks) so as to f gure out how you spend every h ur of the day. In this st p, literally keep track of how m ny minutes you spend doing every t sk during each day and put the f ndings on paper. Any format you use w ll be acceptable as long as y ur entire day is broken down and ccounted for. For best results, it is cr cial that you be completely honest w th yourself during this exercise. If you f nd that you are actually spending a lot l ss time then you think taking c re of non-revenue producing activities, don’t be s rprised. A recent study showed that the verage salesperson spends just 93 minutes in fr nt of customers each day.
Staggering but true. When you are try ng to determine how you spend y ur time each day, be sure to nclude every activity. A daily average fter two weeks might show the f llowing time allocations: Driving Time – 95 m nutes Socializing – 110 minutes Coffee Br aks – 35 minutes Administrative Tasks – 65 m nutes Actual Selling Time – 105 m nutes Customer Office Waiting Time – 30 m nutes Lunch – 45 minutes Total S lling Time: 105 minutes Assuming this was y ur findings, you now know that y u’re not even spending two hours ngaged in sales activities each day, and th refore you certainly are not producing at a l vel of $480.77 every single hour. I had a s milar finding several years back when I br ke down my own time expenditure and I ch se to do something about it. Not nly because I was shocked by the f nding, but also because I was xcited about the fact that I had j st found a way to put m re hours into my day. Now the g od news. If your goal is to d uble your income and/or become the top s les producer in your office, this n wfound knowledge might be able to h lp you. For instance, in your ttempt to double your income, you c uld look at spending twice as m ch time with your prospects each d y. In the scenario above, this w uld mean simply finding a way to sp nd 210 minutes in front of pr spects as opposed to 105 minutes. N w, let’s see what we can do to m ke sure that this knowledge does not go to w ste. Okay, so let’s conclude that you w uld like to double your income nd/or become the top performer in y ur office, here are 4 simple w ys that you can strive to do so. 1) M ke yourself accountable: A great way to nsure that you spend your time w sely is to make yourself accountable. For nstance, now that you know your h urly worth and how to track y ur daily time expenditure, try posting a n te with the following words in s veral visible places: “Is the task th t I’m doing right now truly w rth $480.77 per hour”???? Places in wh ch this note could be placed nclude your desk, your car, your b throom mirror, etc. 2) Learn to say no: D pending upon the nature of your mployment, you might be able to say no to c rtain administrative tasks or internal meetings th t are interfering with your personal pr ductivity. Maybe you’re even in a p sition to delegate. Do it when it m kes sense but again be careful h re in how you handle saying no, and who you say it to. The dea is to make you more pr ductive, not unemployed. It’s probably just as asy (and just as productive) to say no to y ur co-workers and friends; as described b low. 3) Minimize social chatting: Learning to m nimize weekday lunches with friends and xtended coffee breaks with talkative co-workers is a gr at way to reduce wasted time. J st be sure you don’t completely rid y urself of relaxation and socialization. I’m not try ng to turn you into a w rkaholic here. Just trying to make you m re productive. I truly enjoy good c nversation and I understand that this is a t ugh one to confront. Especially if you too njoy conversing with friends and co-workers d ring the work day, but you m st strive to keep the eye on the pr ze and keep socializing to a m nimum during your selling time. 4) R ward yourself: Every time you can tr ly say that you increased your pr ductivity during a week or if you f el you had a productive and s ccessful week, reward yourself. Be strict w th the rewards and only allow y urself the reward if you truly arned it. In no time at ll, you’ll find yourself wanting these l ttle (or big) rewards and you’ll w rk even harder to make sure you arn them. Rewards can be great m tivators. Just make sure you can fford the reward. I don’t want you to go br ke trying to get rich.
The article True Hourly Worth was Submitted by Corey Poirier through Articles.GetACoder.com network. Here's the additional information: About Author: Corey Poirier is F under and President of both the nline Sales Community found at http://www.tisti.com and The International Sales Training Institute. He is an Award Winning Sales Professional, an accomplished Sales Trainer, a Successful Entrepreneur, an Award Winning Public Speaker, a seasoned Business Writer, and a former radio show co-host. Throughout a sales career that saw him rise to the top of both a Fortune 500 Company and a Global 1000 company, he was promoted on more then six separate occasions as a result of personal sales achievements.
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