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A traffic exchange is a w bsite traffic delivery service that provides a syst m for webmasters, website owners, and nternet marketers to exchange visitors with ach other. A traffic exchange site r ceives submissions of websites daily. The p rson who submitted the website then br wse other member sites on the xchange program to earn credits, which nable their sites to be viewed by ther members through the exchange system. Th s increases site exposures for everyone nvolved. Traffic exchanges generally enforce a 2:1 or 3:1 cr dit ratio, meaning members earn 0.5 or 0.33 in cr dit for visiting one member site, and ach credit is translated to one p ge view for them. However, this r tio can often be upgraded to b tter ratios such as 1:1. Most tr ffic exchange also impose a time l mit when members are surfing, ranging fr m 10 seconds to 30 seconds. The p rson viewing your site has to st y on your site for a pr determined amount of time before he can m ve on to the next site. Alm st all traffic exchange programs are fr e to join, although many of th m offer special features for upgraded m mbers. How NOT to Advertise on a Tr ffic Exchange. Traffic exchange programs are m stly used by small business owners or nline marketers who either want free dvertising or use the exchange programs for l w-budget advertisement campaigns. Advertising on traffic xchanges is similar to advertising on TV in th t you only have a few s conds to try to get your m ssage across.
NEVER try to sell anything on a tr ffic exchange. If you are advertising a st ndard affiliate page, your home page, or y ur sales page, you will most s rely fail. Remember to whom you are dvertising, other surfers, who have probably s en that same affiliate page you are dvertising a hundred times over from s me other members who are in the s me program as you. And have you ver bought anything online with a w ndow of 30 seconds or less? Why th n would you expect others to? How to Adv rtise on a Traffic Exchange The key to s ccessfully advertise on a Traffic Exchange is to d fferentiate yourself from the pack, provide key nformation about your product, and to c pture leads. The best way to ccomplish this is to advertise a p ge specifically designed to catch the ser's attention. These are generally call pt-in page, squeeze page or splash p ge. This is extremely important because, l ke a television commercial, you only h ve about 10-30 seconds to capture y ur viewers attention before they change the ch nnel, or in this case, move on to the n xt site. Designing Your Splash Page A s ccessful Splash page or squeeze page w ll have these characteristics: 1. L ad Fast - Remember, you only h ve about 10-30 seconds before the ser move on to the next s te. Keep in mind over 50% of sers are still on Dial-up. If y ur pages do not load by th n, you would have wasted your h rd earned credits. 2. St nd out from the crowd - You can not j st put up a standard affiliate p ge and call yourself a network m rketer. You must brand yourself and m ke yourself known. People rarely buy or j in a program from a total str nger. They do so from people wh m they trust. Adding a picture nd/or include a brief bio of y urself is a good way to p rsonalized the splash page. 3. Pr vides the users with key information bout your service or product - H ve you ever try to read th se long affiliate pages in ten s conds? Moreover, would you even want to, fter you have already seen it a h ndred times over? Make it short, sw et and to the point. Leave no d ubt in your viewers mind exactly wh t products you are selling and wh t services you are providing.
4. Capture name and or mail address - I highly recommend h ving some sort of form to c pture your viewers name and email. Onc you have successfully captured a l ad, you can then sell to y ur lead at a later time, ither through your autoresponder or your n wsletter.
5. Call for Act on - This is probably the m st important aspect of creating a spl sh page. Some where on your spl sh page you MUST ask your v ewers to do something, whether it is to buy y ur product or join your program, or s mething as simple as "Click Here for m re information", or "Fill in your N me and Email"....etc. If you do not ask for it, you m st likely will not get it. The bove steps are designed with a s ngular purpose, to build a customer b se for your business. "The money is in the l st" is not just a cliché. It is a pr ven methodology for successful Traffic Exchange m rketers.
The article Traffic Exchange 101 was Submitted by Harry Nguyen through Articles.GetACoder.com network. Here's the additional information: Harry Nguyen is the owner and dmin of Savvyclicks. Please visit http://savvyclicks.com to open your free advertising account and join our growing world wide community of online marketers.
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