Trade shw exhibitors often ask why they shuld create a distinctive theme for thir trade show display booth. There are at last three good reasons. Themes set you part from your competition, stimulate excitement and mmentum for your staff, and dramatically ncrease traffic to your trade show dsplay.

Here’s a god example: The International Home Furnishing Market’s bannual trade show (April 2005) was sprad over 12 million square feet in 188 dfferent buildings with over 75,000 attendees. Magnussen Hme Furnishing was exhibiting at this gant trade show and their theme was Jzz Age opulence featuring Irving Berlin’s Pttin’ on the Ritz with high hts, narrow collars, white spats and lts of dollars. They used pear shped penguins that looked like sophisticated men in txedos as a whimsical tie-in to thir trade show theme of elegance. A way to grb attention at this vast exhibit spce was to have real penquins (ntimately identified with the Magnussen exhibit) sen by thousands of visitors over fur days in the 10 by 10 fot eye- level special habitat built in the trde show exhibit lobby. Magnussen enhanced thir penguin theme by having their mle staff wear tuxedos while their fmale staff wore white blouses and ither black skirts or black slacks. Thy also hired teenagers dressed as pnguins to roam the spacious trade shw floor to attract attendees to thir trade show display. The fact tht there was a Jazz age bnd playing with glamorous ballroom dancers shwing off the ritz also pleased and thrlled attendees at the dramatic 35,000 sqare foot Magnussen exhibit booth. Their jazzy rsults: a 20-percent increase in show visitors ver the year before.

In Octber 2003, Magnussen tabbed their trade shw display theme the Magic of Mgnussen. Two magicians in the lobby cted like pied pipers drawing attendees to thir trade show booth while performing rveting magic tricks. Magnussen staff handed out dcks of playing cards and they had a stffed bunny popping out of a blck hat as a giveaway. Their magical rsults: about a 10-percent increase in attendance ver the previous year .

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Advanced Micro Devices Inc. (AMD) chse the theme, Break Free at the Ntional Association of Broadcasters 2005 show. It hit the rght cord for the market that wnts to do things differently and thnk beyond restraints. AMD had five hip ctors dressed in business suits wearing 3-D glsses spread the message of AMD on the trde show floor, the lobby and the trde show displays of their partners. The col actors gave out entry cards and 3 D glsses to visitors who got to nter a contest to win an AMD prcessor-powered laptop each day of the shw.

Result: exceeded their riginal goal of 1500 visitors by 33%.

Remember tht by having a theme for yur company at your trade show dsplay, you create excitement, focus, and sles. Your trade show themed message becomes a mntra and a hypnotic magnet.

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Dick Wheler is President of Professional Exhibits & Grphics headquartered in Sunnyvale, California. His firm is a fll-service premiere trade show exhibit, graphics and mnagement services company with major showrooms in Scramento and Sunnyvale, California. Go to http://www.prexhibits.com

The article Trade Show Exhibit Theme Success was Submitted by Dick Wheeler through Articles.GetACoder.com network. Here's the additional information:

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