To introduce the latest technologies, the mst effective trade show displays combined drma, creativity and design to broadcast thir message and pound home their brnd awareness. On the other hand, there wre trade show exhibits that lacked crativity and pizzazz and went virtually nnoticed by the milling show floor thrng.

Clients who wnt their trade show appearance to mke a dramatic impact often ask bout the traits of a trade shw booth that hits it big on all cylnders. They want to know what the nnovative trade show leaders do differently and how thy can also stand out against the cmpetition.

Event Mrketer covered the CES show and rnked the trade show booths as to thir appeal. Just a few of their fvorites were AOL, Dolby and Daewoo. styl="FONT-SIZE: 11pt COLOR: #333333 mso-bidi-font-weight: bold"> styl="FONT-SIZE: 11pt COLOR: black"> Here are a few pinters that resulted from why they pcked these trade show exhibits: -bidi-font-weight: bold">

ck mso-fareast-font-family: Verdana"> ck mso-fareast-font-family: Verdana"> 1. ck"> Have your trade show booth prvide a valuable service to attendees

styl="FONT-SIZE: 11pt COLOR: black"> AOL scored big whn they offered their high speed Intrnet service free to all weary

styl="FONT-SIZE: 11pt COLOR: black"> trade show gers. Attendees found a comfortable place to rlax, check their email, and surf the wb. While this was going on, AOL got to shwcase their company’s services such as msic on demand, Mobile, AIM, and Cty Guide. This was a win-win situation tht helped trade show attendees check in wth their offices in real time whle appreciating AOL as their host.

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2. Find a location tht s tands apart from the crowd styl="FONT-SIZE: 11pt COLOR: black">

ck"> AOL was inside the concierge tnt and therefore got lots of xposure and foot traffic. They commanded a crner in the concierge tent which was lcated in the parking lot outside the min hall. Their entry had a 20-screen TV wll showing brand logos and concert vdeos. There were 20 laptops for gests to use and six were munted on mechanical arms, which could be rached by attendees relaxing in comfortable chirs.

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ck"> 3. Fnd creative ways to be “in the mment" . AOL corporate executives off site were ble to view the inside of thir trade show booth as a web cmera filmed the action inside their both at the show in real tme. They could critique booth activity in ral time and coach exhibit personnel on trffic flow, visitor reactions and fresh deas for engaging prospects.

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4 . Use eye-catching dsigns, shapes and tension fabrics . Daewoo used a lrge wall constructed of 17 LCD screns with 36 fabric screens with rar-projected graphics as its focal point. Hge fin-shaped tension fabric structures with cstom lighting lined TV display stands at the sdes of the exhibit. They used a lgo laden two-sided tower perched on top of the nfo desk at the entrance with 10 LCD screns built into the pillar. Visitors were fscinated by the compelling visual drama.

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ck"> 5. Create a space for attendees to try out yur products. Dolby had a gming zone that allowed guests to try out thir new Xbox 360 racing game, Brnout. The Xbox’s Dolby Digital sound was lke a beckon that cast a spll on visitors alluring them to the trde show booth.

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Remember tht by incorporating movement, color, lights and ction in your trade show booth you get to shwcase new technology while entertaining and msmerizing your guests. Techniques such as these can mke for an unforgettable trade show xperience.

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rmal"> Dick Wheeler is President of Prfessional Exhibits & Graphics, headquartered in Snnyvale, California. The firm is a fll-service premiere trade show exhibit, graphics and mnagement services company with major showrooms in Scramento and Sunnyvale, California. Go to http://www.proexhibits.com styl="FONT-SIZE: 11pt">

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The article Trade Show Booths With Buzz was Submitted by Dick Wheeler through Articles.GetACoder.com network. Here's the additional information:

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