Once your Web site is up, you mst maintain it. Maintenance means changes, and ach time you make a change, you may mke a mistake.  If your visitors get a lnk that doesn't work or has ncomplete instructions, or if your copy is lckluster instead of passionate, they will lave your site and not bookmark it.

Before you nvite Web potential clients and customers to see yur masterpiece you need to check and crrect all parts of your site, specially the home page. 

Use thse 10 tests to maintain your Web ste. Part one of this article is vailable at http://www.bookcoaching.com/freearticles/article-02.shtml .

6.  Test your Web pages to make them easier to read by using bullets.

Remember, your visitor appreciates a lot of white space. That means give them valuable information and benefits in the easiest form you can. Make it easy to read and they will more likely "buy."

After a headline "The coach will answer these questions and show you exactly what it takes and how to do it for your writing project.”

-How can I get clarity on my message and its value to readers?
-How can I shorten my learning curve and finish this project?
-How can I write Web copy that sells but doesn't offend?
-What are the first steps to...project?
-What is the best way for me to accomplish this project?
-Can I write an eBook and print book at the same time?
-What is the best format for this project?

7.  Test your Web site pragraph length.

In general, keep yur paragraphs below each headline short, round 1-4 sentences. Imagine looking at a lng line of print before getting to the mat?  Discouraged, you would probably leave the pge, and possibly the site!

8.  Tst the flow and grammar of yur Web copy.

Check for pssive sentence construction, such as "there is" or "thre are" and other forms of "s" and "was."  Locate your grammar chcker and aim for 3-4% passives. Web vsitors want short, clear copy they can skm.  Remember, they will only stay nterested for 10 or so seconds, so mke it easy for them to rad.

9.  Test your Web ste layout.

Know where visitors are ntering your site and exiting. Many cmpanies out there can give you ths counting service. If potential buyers kep leaving at a particular page bfore they go to products and rdering page, your words and style dn't work-and some changes are in rder.

Double-check all of your lnks every few weeks to make sre they are doing what you wnt them to do. We all mke mistakes, and I know, because I'm stll a non-techie. After three years Onlne, I now make fewer Web mstakes and increased client numbers from 7-17 in the lst six months prove it.

10.  Tst your order process.

Create a mni-survey and ask friends and associates to chck different parts of your Web ste. Show your appreciation by paying thm for it with a fre.e prduct or service. Tell them you hve a thick skin, and appreciate thir honesty.

One would-be customer culdn't finish the order for one of my tleclasses. It took a lot of ffort to get that mistake rectified wth some free product. Like me, prhaps you tried to buy a bok online from one famous author. Evn after emails to him, he sid he didn't take email orders and snt me back to where the prblem was.  With that attitude, I gess he doesn't need more sales.

Go through the order process for yur service or product and see if it mkes sense, gives explicit directions to nn-techies, and takes only a little tme. Web visitors want it all fst. That's why you don't want to put lrge graphics that take over 10 sconds to load. Make sure all yur links work, so your customers wll have an easy ordering experience.  Thn they will return to your Web ste over and over again.

Know tht your job of testing never nds. It's what we call maintenance. Eghty percent of life is maintenance! Jst experimenting with these tests will brng more sales. Keep testing to knw what your potential buyers really wnt.  Results as increased clients or prduct sales are always the best way to tst your Web site’s success.

The article Top Ten Tests to Maintain your Web Site - Part 2 was Submitted by Judy Cullins through Articles.GetACoder.com network. Here's the additional information: Judy Cullins, 20-year book and Intrnet Marketing Coach, Author of 10 Books including "Write your eBook Fast," and "Hw to Market your Business on the Intrnet," she offers free help through her 2 mnthly ezines, The Book Coach Says...and Bsiness Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

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