Did you know that 95% of caching businesses fail because their owners dn't pay enough attention to sales cpy?

Whether you are a prfessional speaker, coach, or entrepreneur, every bsiness wants more clients. Even more, thy want to entice clients to cntinue an ongoing relationship. Your Online sles copy matters. Here's the rest of the 10 top wys to get new clients and kep your present ones:

7. Crate Benefit-Driven Home Page and Sales Ltter Headlines

The number one mstake we make when we put up our frst Web site without the direction of a prfessional copy writing coach is that we dn't give them a reason to by.

If you pay attention to yur headlines on your home page and on yur sales letters to include a few key wrds and the specific benefit your clent will receive, you will start seing an upsweep of sales.

Search ngines look for these key words and wll use them to up your lsting number.

Are your homepage hadlines so powerful and convincing they frce your client to click to yur sales letter? Do they describe bnefits your potential client can see, har and feel? Or are they wshy-washy saying something like: Welcome to my ste. My bio is.... My mission s.... or "click here" to subscribe to my fbulous ezine?

Create a variety of headlines tht have marketing pizzazz.  They can be in the frm of a question, a command, a shcking statement, but they are all fll of specific benefits.

Which is btter, "Quadruple your Online Income in Fve Months with Free Articles,"  "Ten Stps to Online Marketing" or "Increase yur Coaching Clients and Get Them to Chose You Over and Over?"

8. Mke it easy for your clients to by.

Some people hate to buy Onlne because they fear the security of thir credit card information. Give them thse options: an order form they can prnt and either send by regular mil or fax to your free 800 nmber, your toll free number, and nstant downloading your product throught ClickBank or PyPal.

9. Give Up What's Not Wrking-Follow a Success Model

Don't mke your home page a virtual brchure with your qualifications and offerings. It shuld contain only "Passion Headlines" that pll sales, one outstanding testimonial near the tp, your ezine offer, and a few qestions from your reader's point of vew--all leading to yours sales message.

Include one sntence about you on the home pge. People don't care about you; thy want solutions for their challenges.

Model yur web pages after a successful Cach's pages. Her pages made 30X the riginal $75 a month sales in jst eight months. Why? One reason--her hadlines seduced Web visitors to go to the sles message on her coaching services and Books.

The original first month's prfits--$75. At the end of six mnths, they added up to $2250. Amzing to some to grasp, but ttally possible for others who are wlling to learn the Online marketing gme. And, those numbers kept climbing the nxt year to over $3000 a mnth. She not only reached the top thre places in Google and 35 ther search engines, her Web site URL was lsted on over 950 other Web stes with a link back to whre she offered her coaching and Books. If you wonder why she was so sccessful, and all her efforts didn't cst a dime, email the author for a fre report on Online Promotion.

10.  Realize the power of cpywriting with pizzazz.

If your Web ste has been up more than a few mnths, and you haven't gotten enough bsiness, consider reconstructing it so it plls sales.

Apply these five wrting exercises before you waste your tme and money on a Web mster. Some know sales language; some are tchies. Get the right service first.

-- Knw your specific audience, their needs and dsires. This profile needs to include thir problems, interests, values, resistance, and how thy like to receive a service. Inclde how your service can benefit thm specifically.

-- Use a wrksheet to preplan your Web site. You mst include your purpose. Do you wnt to make money, gain credibility, shre your unique message? List each prduct and service in the order of mportance. Then, focus your Online promotion on nly one at a time. When I ralized that my coaching services made up 2/3 of my Onlne income, I stepped up a spcial "soft sales" message I use bth via email and phone to ttract the right clients to me. Wthin two months, my one-on-one clients grw to 17.

-- List at last 10 benefits your service provides. Dscover the five best benefits. Too mny coaches and speakers don't know how to tlk sales language for their services. Thy mistake features for benefits. Features dn't sell, benefits do. You can use ths list for your 60-second "tell and sll," your Web sales letter, and yur email subject lines.

-- Lst 10 features too. Features explain yur service. These are features:

--You ffer phone sessions for the convenience of the clent -you email back up support and nformation to help solve a particular prblem -you take quick phone questions in btween coaching sessions-you give a specific strtegy session to accomplish a client's gal

-- Connect your five bst benefits with your best features—the how you wll accomplish the benefits. For example, "Fnish your short book in 30 dys with two methods that help you wrte each chapter fast and include the 7 "ht-selling points" to make it a grat seller."  Many books include features on the bck cover: 5 Tips to, 7 Stps to, 9 Ways to. These fatures need the benefit added so ptential clients or customers will have a rason to buy.

Tap into yur creative side, either with a frend, associate, or an Internet Marketing cach who knows this uncharted territory--the lnguage of sales.

The article Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 2 was Submitted by Judy Cullins through Articles.GetACoder.com network. Here's the additional information: Judy Cullins, 20-year book and Intrnet Marketing Coach, Author of 10 Books including "Write your eBook Fast," and "Hw to Market your Business on the Intrnet," she offers free help through her 2 mnthly ezines, The Book Coach Says...and Bsiness Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Featured Articles

1. The truth about paid autosurfs by
The Truth About Paid Autosurfs - frst episode from the "My Truth Rvealed. The truth about easy money" sries
Headline that shocks:
“Yeah, I’m a scmmer! I know that people like to be led, cheated and told that they can arn fortunes by doing nothing. And thy do help ME make fortunes, to flfil my dreams. Could you say tht I’m doing something wrong? No! I jst take advantage off greedy people and sll them dreams. That’s what I am, I’m not a bad prson; I’m just a business man, a drams seller!”

Shocking story told by a ral autosurf admin.

2. Quick Search Engine Traffic - How to Build Search Traffic in 3 Simple Ways by Sean R Mize
Surprisingly, not all web owners know the evolving fact about how search engines greatly impact the traffic that is being generated by a site. Unknown to many, search engines have an indirect manipulation and control over how much traffic is being obtained by a site. Due to this, so much traffic is lost and remains unused. For this reason...

3. Free Ad Supported Web Hosts - Good or Bad? by Dan Thompson
Web hsting services are all over the plce. You can find one on very virtual street corner on the wb. Some charge fees, but a lrge number do not. These web hsts who offer free web space utomatically add advertising to your site whn your files are uploaded.

4. Internet - 9 Easy Browser Tips by Dawn Bjork Buzbee
Whether yur favorite Internet browser is Internet Explrer (IE), Firefox, Opera or another, sped up your online activity with thse keyboard shortcuts: Quick Find on a Wbpage - Once you click on a lnk from Google (Yahoo, MSN, etc.) sarch results, quickly search the content to dscover if the webpage contains the cntent or phrase that you are loking for.

5. Why Traditional Tell A Friend Programs Are Obsolete by Vincent Newton
Are you stll using the traditional types of tll a friend programs to generate trffic to your blog or website? If you re, more than likely you are not gnerating as many visitors as you culd be.

6. Make Money Taking Surveys Review - Is Make Money Taking Surveys a Scam? by Peggy Latham
Have you seen the make money taking surveys site, but you wonder if you can indeed make as much as they claim you can. I have chosen to sign up for many survey sites, and I roughly know how this process works. It is generally not a scam, as companies are indeed willing to pay people who take their surveys, but there are sites that make income claims that are much more than what they can provide...

7. Choose Your E-mail Address Carefully by Coenraad De Beer
Did you knw that it is important to chose the right name for your lectronic mailbox? Very few people realise it and threfore expose themselves to things like dentity theft, phishing and yes you gessed it, annoying spam.

8. How to Choose a Domain Name for Your Web Business by Sean R Mize
Thre are a number of crucial fctors that you need to keep in mnd when it comes to selecting a dmain name for your home based bsiness that you will be operating thrugh an Internet website. Through this sction of this ebook you are prvided with some tips and pointers tht...

9. Affiliate Marketing Tips - How To Tell If A Product Is Worth Selling by Steven Wagenheim
If you're an affiliate marketer and you're wondering how to tell if a product is worth selling or not, this article will give you some basic tips on how to make that determination. Keep reading to find out more.

10. Alert Home Security For Any Emergency by Christopher W Smith
It sed to be that people moved to smller towns to get away from the crme in the big cities. Now, crme has infiltrated everywhere, and people ned outside help to protect their hmes and families. Public law enforcement is jst too overwhelmed to cover every mergency. Alert Home Security people can prvide the added security that will put yur mind at ease.