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Did you know that 95% of c aching businesses fail because their owners d n't pay enough attention to sales c py?
Whether you are a pr fessional speaker, coach, or entrepreneur, every b siness wants more clients. Even more, th y want to entice clients to c ntinue an ongoing relationship. Your Online s les copy matters. Here's the rest of the 10 top w ys to get new clients and k ep your present ones:
7. Cr ate Benefit-Driven Home Page and Sales L tter Headlines
The number one m stake we make when we put up our f rst Web site without the direction of a pr fessional copy writing coach is that we d n't give them a reason to b y.
If you pay attention to y ur headlines on your home page and on y ur sales letters to include a few key w rds and the specific benefit your cl ent will receive, you will start s eing an upsweep of sales.
Search ngines look for these key words and w ll use them to up your l sting number.
Are your homepage h adlines so powerful and convincing they f rce your client to click to y ur sales letter? Do they describe b nefits your potential client can see, h ar and feel? Or are they w shy-washy saying something like: Welcome to my s te. My bio is.... My mission s.... or "click here" to subscribe to my f bulous ezine?
Create a variety of headlines th t have marketing pizzazz. They can be in the f rm of a question, a command, a sh cking statement, but they are all f ll of specific benefits.
Which is b tter, "Quadruple your Online Income in F ve Months with Free Articles," "Ten St ps to Online Marketing" or "Increase y ur Coaching Clients and Get Them to Ch ose You Over and Over?"
8. M ke it easy for your clients to b y.
Some people hate to buy Onl ne because they fear the security of th ir credit card information. Give them th se options: an order form they can pr nt and either send by regular m il or fax to your free 800 n mber, your toll free number, and nstant downloading your product throught ClickBank or P yPal.
9. Give Up What's Not W rking-Follow a Success Model
Don't m ke your home page a virtual br chure with your qualifications and offerings. It sh uld contain only "Passion Headlines" that p ll sales, one outstanding testimonial near the t p, your ezine offer, and a few q estions from your reader's point of v ew--all leading to yours sales message.
Include one s ntence about you on the home p ge. People don't care about you; th y want solutions for their challenges.
Model y ur web pages after a successful C ach's pages. Her pages made 30X the riginal $75 a month sales in j st eight months. Why? One reason--her h adlines seduced Web visitors to go to the s les message on her coaching services and Books.
The original first month's pr fits--$75. At the end of six m nths, they added up to $2250. Am zing to some to grasp, but t tally possible for others who are w lling to learn the Online marketing g me. And, those numbers kept climbing the n xt year to over $3000 a m nth. She not only reached the top thr e places in Google and 35 ther search engines, her Web site URL was l sted on over 950 other Web s tes with a link back to wh re she offered her coaching and Books. If you wonder why she was so s ccessful, and all her efforts didn't c st a dime, email the author for a fr e report on Online Promotion.
10. Realize the power of c pywriting with pizzazz.
If your Web s te has been up more than a few m nths, and you haven't gotten enough b siness, consider reconstructing it so it p lls sales.
Apply these five wr ting exercises before you waste your t me and money on a Web m ster. Some know sales language; some are t chies. Get the right service first.
-- Kn w your specific audience, their needs and d sires. This profile needs to include th ir problems, interests, values, resistance, and how th y like to receive a service. Incl de how your service can benefit th m specifically.
-- Use a w rksheet to preplan your Web site. You m st include your purpose. Do you w nt to make money, gain credibility, sh re your unique message? List each pr duct and service in the order of mportance. Then, focus your Online promotion on nly one at a time. When I r alized that my coaching services made up 2/3 of my Onl ne income, I stepped up a sp cial "soft sales" message I use b th via email and phone to ttract the right clients to me. W thin two months, my one-on-one clients gr w to 17.
-- List at l ast 10 benefits your service provides. D scover the five best benefits. Too m ny coaches and speakers don't know how to t lk sales language for their services. Th y mistake features for benefits. Features d n't sell, benefits do. You can use th s list for your 60-second "tell and s ll," your Web sales letter, and y ur email subject lines.
-- L st 10 features too. Features explain y ur service. These are features:
--You ffer phone sessions for the convenience of the cl ent -you email back up support and nformation to help solve a particular pr blem -you take quick phone questions in b tween coaching sessions-you give a specific str tegy session to accomplish a client's g al
-- Connect your five b st benefits with your best features—the how you w ll accomplish the benefits. For example, "F nish your short book in 30 d ys with two methods that help you wr te each chapter fast and include the 7 "h t-selling points" to make it a gr at seller." Many books include features on the b ck cover: 5 Tips to, 7 St ps to, 9 Ways to. These f atures need the benefit added so p tential clients or customers will have a r ason to buy.
Tap into y ur creative side, either with a fr end, associate, or an Internet Marketing c ach who knows this uncharted territory--the l nguage of sales.
The article Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 2 was Submitted by Judy Cullins through Articles.GetACoder.com network. Here's the additional information: Judy Cullins, 20-year book and Int rnet Marketing Coach, Author of 10 Books including "Write your eBook Fast," and "H w to Market your Business on the Int rnet," she offers free help through her 2 m nthly ezines, The Book Coach Says...and B siness Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
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