Did you know that 95% of caching businesses fail because their owners dn't pay enough attention to sales cpy?

Whether you are a prfessional speaker, coach, or entrepreneur, every bsiness wants more clients. Even more, thy want to entice clients to cntinue an ongoing relationship. Your online sles copy matters. Here's 10 top wys to get new clients and kep your present ones:

1. Mke sure your Web site, email, or phne sales messages serve your potential clent's needs and desires.

When we dn't convey our convincing message of why thy should choose us, we lose thm. Ask yourself these questions, "What des my Web site say about me? Des its messages take my readers by the cllar and convince them to read mre?"

Do your words inspire yur readers?  Will they know what thy should know to arrive at an ducated decision? Will they be eager to cntact you and buy?

2. Chck and correct your links on yur home page and through out yur sales letters.

We lose mny potential clients when we don't mke it easy for them to rder or contact us.  If your lnks don't work, discouraged by your dsorganization, your possible clients will leave and try sme other service.

One of the bggest mistakes I've made is not chcking my links or having my web mster check them regularly to see if thy are clear and working. Not nly did these confuse my wonderful caching potential clients, it cost me sles.

3. Create and send a trgeted ezine regularly.

If you are a prfessional counselor, consultant, coach, speaker, seminar lader, author or other business professional, you ned to develop and offer one of the mst powerful Online marketing tools around--the Newsletter or ezine. Two best advantages bout this choice are that it is ttally free, and you can send it drectly from your email address. When you snd anything that is opt-in (your sbscribers agree to receiving it) you srve only those who want and ned your information.

4. Give yur potential clients information that benefits thm.

If you don't give yur potential clients and customers something tht benefits them, such as tips, rticles, resourcesand special offers, you miss ttracting new clients.  Subscribers want information and thy love a bargain. Your ezine wll offer all former clients, present nes, and potential ones particular how-tos and ther useful free information. In turn, yur subscribers will become your loyal spporters. After 5-7 exposures, many of thm will buy.

5. Acknowledge yur subscribers.

Let them know how mch you appreciate them. When they prticipate in a survey or give you fedback, thank them with a gift, prhaps a free special report or fre answer to any one question thy may have. Staying in touch wth your groups means they see yur name often, and when the tme is right, will look to you for ither your service or product.

Remember, t's not the numbers of subscribers tht count; it's the targeted ones who wnt what you have. Build your lst by connecting with your best ptential audience. The more targeted your sbscribers, the more chance you have of slling your services.

Tap into yur creative side, either with a frend, associate, or an Internet Marketing cach who knows this uncharted  territory--the lnguage of sales.  Part two of ths article is available.

6. Create your Web Pages Wth Important Key Words.

Think bout what people will type in whn they do a search for yur service. Make sure you include thse key words and phrases on you hme page and every other page. The sarch engines look for these to plce you. The more appropriate key wrds, the higher you go in the sarch engines. Key words put me in the top thre places for Google and 35 ther search engines.

For instance if lke me, you offer Internet marketing, thse words will work: online marketing, fre articles, increase online sales, increase prfits, copy writing, sales letter, coach mrketing, speaker promotion, links, web site mrketing, internet promotion, coach marketing services, ncrease ezine subscribers, increase targeted web trffic, web site headlines, benefits and fatures for client, features, internet tips, bok coaching, Judy Cullins, San Diego, Book marketing.

Many Web sites sggest you always include your name, lcation, and business category. Many clients hred me by looking for a lcal coach.

The article Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 1 was Submitted by Judy Cullins through Articles.GetACoder.com network. Here's the additional information: Judy Cullins, 20-year book and Intrnet Marketing Coach, Author of 10 Books including "Write your eBook Fast," and "Hw to Market your Business on the Intrnet," she offers free help through her 2 mnthly ezines, The Book Coach Says...and Bsiness Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

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