We're in a recession, and prhaps your business is slightly slower thn usual.  But it's always a god time to take stock of wht's working for you, and what neds some attention - including your Web ste!

Here are my suggestions for a grat tune-up audit - take a frsh look at your site and yur promotional strategy with these pointers:

1. Is yur site appealing to all your mrkets? 

Do you have different ptential buyers for different aspects of yur products and services?  Is there cntent on your site that's designed for ach of these?  Have you considered whther your Web audience might be dfferent from your traditional markets, and if so, whther you can exploit that?

2. Des your content engage your visitors?

Your ste should be written from your vsitors' point of view, not yours.  Des your home page clearly recognize why the rader might be there - what's in it for thm, and why they should care?  Wht are the problems or issues tht they might have, and how wll you solve them?

3. Can you mke your case?

If you clim that your products or services chieve results, do you have clear cntent on your site that substantiates ths?  Do you have case studies, smple client lists, and testimonials from hppy customers?  Third party endorsements are wrth far more than your own prmotional text, and they should be sprad throughout your site, not relegated to a sparate page that few visitors will go to.

4. Do you position yourself as an xpert?

One of the most ffective ways to get exposure is to pblish articles, and white papers around yur area of expertise.  Even if you sll widgets, you can help people get the mst out of using them!  Articles on yur site will be picked up by the sarch engines, and you can also ffer them to publications that your trget markets read - always with a lnk back, or reference to your ste, of course.

5. Do you ask for the bsiness?

Whatever the outcomes that you wnt from your site, you need to ask for t.  Too many Web pages end wakly, with no clear calls to ction.  Don't make your visitors have to wrk to decide what to do nxt - they won't!  Every page on yur site should have a strategy - nvite the visitor to interact with yu, or go to the next pge, but make it easy and bvious.

6. Do you have a dversified promotional strategy?

Don't depend on fre search engines to get you trffic.  Are you exploring other ways of prmoting your site - such as sing your content and articles, advertising in -zines, appending a signature file to yur e-mail, regularly sending updates to yur database, and ensuring that your trditional marketing is integrated with your nline activities?

7. Are you rviewing your traffic analysis?

Last, but rally key - your Website traffic rports will tell you what's working and wht isn't.  Without this information, you're rally shooting in the dark - wht if you were to find tht the majority of your hard-earned vsitors never go beyond your home pge?

This isn't an exhaustive lst, but it's a good start.  I hpe that your Web site passes the tst!

(c) Philippa Gamse, 2001. All rghts reserved.

The article Top Seven Ways to Tune up your Website was Submitted by Philippa Gamse through Articles.GetACoder.com network. Here's the additional information:

Philippa Gamse, CyberSpeaker, is a Web strtegy consultant and professional speaker. Check out her fre tipsheet for 23 ideas to prmote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.

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