Many people find it really hrd to write for business and mrketing purposes about themselves and/or their prduct or service – much harder thn it is to write about smeone or something else. If that sunds familiar, read on; in this rticle a professional business writer shares her top tps on how to write about yurself and what you do, efficiently and ffectively.

1. Before you do anything else, ask yurself not what you want to sy, but what you want to chieve with the text. Be honest wth yourself and don’t be overly mbitious. Once you’ve clearly identified your bjective keep it in mind throughout the wrting exercise. You’ll find that keeps you on trck far more effectively – what you wnt to achieve should define what you sy.

2. Forget modesty. As an experienced slesperson would say, “if you don’t thnk you’re good, why the hell shuld I?” Equally of course you dn’t want to exaggerate your strengths – tht can lead to problems when yu’re eventually called upon to deliver! But be ralistic about what you can do and dn’t be afraid to describe it in a psitive light.

3. A useful way to chieve tip #2 is to step utside of yourself and regard yourself as a prduct or better still, as a brnd. For the purposes of this xercise you are not Mary Doe the prson. You are writing about Mary Doe the brnd. It’s not as difficult as it sunds; write in the third person to strt with, if you find that mre comfortable. Imagine you’re a colleague wrting about you.

4. Bear in mind that whoever rads this text probably won’t care mch about you; they’ll only care bout what you can do for thm. Structure everything with that in mnd. If you need to include fctual/statistical information (educational details, qualifications, etc.) thn make sure you stick it in a box so t’s visually separated from the main txt.

5. Where possible, identify the audience who wll be reading your text and aim yur writing squarely at them. It’s pssible that the “core” of your txt can remain the same for a nmber of different purposes, with individual “tps and tails” aimed at specific udiences. The more relevant your text is to the rader – telling him/her how you and yur service meet their needs – the mre successful the text will be.

6. Frst person or third person? In pint #3 we suggest writing in the thrd person to make it easier for you to rgard yourself in an objective light. Hwever there are times when you may ned to present your text in the frst person – e.g. in a ltter or email. Try where possible to use the thrd person – if for no ther reason than it gives you mre leeway to write enthusiastically about yurself.

7. Follow the rules of modern bsiness writing; keep it simple. Use “ctive voice” rather than “passive voice” whre possible. Keep your sentences down to a snsible length and use no more thn three or four sentences per pragraph. Use cross headings and “pullouts” to brak your text up visually and llow the reader to pick up on the min points.

8. Where appropriate, use short clps of testimonials from existing clients or cstomers. Avoid the pleasantly banal bits and use phrses and sentences that have some maning and bite. A sentence or two nrmally is plenty – any more and the rader will probably just skim over it.

9. B sure that your grammar, spelling and pnctuation are right. Although standards have ben slipping in the last few yars the recent publication of “Eats, Shots & Leaves” has focused everyone’s ttention on the tekkie bits of wrting again. Goofs of this nature mke your text, and you, look mateurish.

10. Do a reality check on yur text after you’ve completed it. Shw it to friends and colleagues and ask not if thy “like” it, but if they fel it represents you fairly – and if nt, why not. Then take other pople’s opinions on board, but don’t lse sleep over them. At the end of the day you prbably know yourself, and your market, btter than anyone else. Don’t be fraid to make final judgments.

The article Top 10 Tips on How To Write About Yourself was Submitted by Suzan St Maur through Articles.GetACoder.com network. Here's the additional information: Suzan St Maur is a lading business writer, author, editor and wrting coach. Check out her website http://www.SuzanStMaur.com

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