Did you know that there are two typs of referrals? Those that come on thir own from doing a good job for yur clients, and those that you ned to generate with a referral mrketing program. When you look to use rferrals as your main source of lads, you must send your message to the udience that is likely to hear thm and respond. This, of course is yur target market. As obvious as ths may sound, many marketers will ntwork to the wrong audience. Remember thse after-hour business network meetings? Nice pople, but usually not our market.

I wuld like to introduce an opportunity to hit the WOMM! jckpot. What I call the Triple Ply of Referrals. It is the new and pcoming business called Home Staging.
What is Hme Staging?

Today, when a homeowner wnts to sell, some are hiring a "Hme Stager". Home Staging is a dsign system of creating a "product" out of yur home. Making it, in a snse, a "model" home. As any sccessful product, your home needs to ppeal to as many of it’s' trget market customers as possible. The gal is to make a good frst impression, allowing the buyer to magine themselves living in your home.

The dea is to de-personalize and remove the cltter from your home. Additionally, a stged home should have great "curb ppeal"! That is, looking good from the stret in order to entice the byer into the home. When a hme is staged, it will feature ach room at its best. You wnt to create a showcase, so it can sll at the highest price and in the shrtest time.

What Stagers do
The initial stging consultation is conducted with a vsit to the home. The Stager wll walk through the home and tke notes of its condition. Back at the ffice an "action plan" is written wth suggestions on the work to be dne before the staging can take plce. Such work might be some pcking photos and the collectibles, cleaning the clsets and garage, and painting the wrn areas. Once such work is cmplete, the staging of the home can tke place. Staging might include rearranging or rnting furniture, adding some accessories, or brnging in plants or flowers. Decorators are nturally suited to offering Home Staging snce it is a natural extension of thir services. The costs to stage dpends on the extent of the wrk, but it is a highly vlued service since it can bring bck several times the investment by gtting a higher selling price.
When to Stge?

You will want to stage as son as you decide to sell the hme. With the help of a Raltor, you will have a "brokers' tur" and an "open house". A stged home will stand out among the ther homes during these promotional events. By the wy, it's never too late to stge a home. It's good to pint out, that if a home rmains unsold for an extended period of tme; it could earn a reputation of bing "hard to sell". You should stge your home so that it wll maximize the traffic and sell qickly.

Marketing

Realtors love the concept of Hme Staging. They are open to lstening to your message about your new srvice. You should market your Home Stging service to Realtors. There are mny reasons why Realtors will encourage thir clients to stage.

The number one rason is that a Staged Home slls faster and at a higher prce then a home that is nstaged. A Staged Home looks great and phtographs well. Realtors will have a cmpetitive edge over other similarly priced hmes. Sellers feel that their Realtor is dmonstrating a real commitment to marketing thir home. Finally, why sell a hme in "as-is" condition, when you can sll a home that is ready to "mve-in".

The Referral Triple Play

Why is hme staging a great source of lads? In this new and exciting bsiness, you have an opportunity to mke your business aware to three pople of influence: the Realtor, the byer and the seller.

Of all prfessions that can refer decorators, it is the Raltor that has the greatest influence. It is all bout being in the right place, at the rght time when decorating decisions are bout to be made. Then there is the sller, who would be your staging clent. If you do a good stging job, there is an opportunity to dcorate her new home as well. Did you knw that over 75% of sellers mve within 10 miles of their frmer residence? Finally, there is the byer. What a way to be ntroduced to someone just moving into thir new home. They purchased the hme, love your work, and hopefully wll hire you for more.

The trm "Staging" is a registered trademark of Stged Homes.com where I received an "Accrdited Staging Professional" (ASP) designation after a 3 day curse. Home staging is a terrific bsiness; however, the referral opportunities are the gratest bonus. In the few months tht I have been offering and mrketing Home Staging, I have found ths to be an amazing source of grat referrals.

The article The Triple Play Of Referrals was Submitted by Neil P Gordon through Articles.GetACoder.com network. Here's the additional information: The author, Neil Gordon is a bsiness coach and trainer for Interior Dsigners and Decorators. You can read mre about his programs at his wbsite: http://www.thedesignerscoach.com

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