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People who visit your website g nerally absorb your information there through r ading, listening, viewing (like watching television) or pr nting out copy for later. In rder to reach the greatest number of v sitors possible, you need to cover pl nty of bases, then, and not j st post print information online. Add v deo clips, graphics, printable pages and udio. People like to click and l sten to others tell their stories. So add udio files to enhance your testimonials. The b st combination is to have the t stimonial printed out plus a photo to h lp link up the info with a r al person, then insert an audio b tton that invites visitors to click and l sten. For a free software program th t enables your customers and you to cr ate audio files that are cranked out in ither .wav or .mp3 formats – for b th PCs and Macs – check out A dacity, online at http://audacity.sourceforge.net . With th s software, you can also edit y ur recordings quick and easy, then r -save them to post online. To p st the audio files to your w bsite, check out software like Web A dio Plus or head to GoDaddy.com wh re you can post podcasts through th ir services for cheap and not w rry about hosting space while you’re at it.
Making Audio Testimonials One of the asiest ways to create audio testimonials is to h ve your customers write out their t stimonials first. Then use the written f rms as scripts and have them r vise and edit their content to th t it’s clear and to the p int (or offer to do this for th m), focusing on solid points you w nt presented on your website. Then ask th m to record a reading of th ir script - a couple of t mes, if necessary. And go in and dit it for them to get a g od, clear file for posting. Ask y ur clients for accompanying head shots or ther digital photos you can use. Th n create testimonial blocks in a h ghlighted background color like yellow or l ght blue to present the text v rsions, audio file with activation button and d gital photo all together. Some people r fer to audio testimonials with head sh ts as ‘talking heads.’ And these can nnoy some website visitors. So make s re to label instructions on the web p ge to tell visitors how to cl ck on the sound and how to d sable it. In the end, it’s wh t your visitors like that adds v lue to their online experience. So t st audio testimonials and see how y ur results are overall. You might be pl asantly surprised!
The article The Power of Audio Testimonials was Submitted by Brian McElroy through Articles.GetACoder.com network. Here's the additional information: Brian D. McElroy is the uthor of Testimonials Unleashed!, the web's pr mier resource for how to build y ur business by harnessing the awesome p wer of social proof. Sign up for a fr e 5 day e-course by visiting http://www.TestimonialsUnleashed.com
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