I wrote my latest  -book “The Seven Fatal Mistakes That Alm st Every Business Owner Makes on Thir Web Site” as a lead-generation tol to get new subscribers to my -zine.
I decided to promote it a d fferent way. It’s different from anything I’v ever done before, and it brught spectacular results after just three weks, and continues to bring in new s bscribers daily.
First, as I’ve mentioned already, I’m sing the e-book as an incentive for pople to join my mailing list. An -book or special report is an xcellent incentive, because it’s low cost but hgh value.
If you read the e-book, yu’ll also see that it promotes the prducts and services that I offer. It’s not ONLY  bout self-promotion (I use the 80/20 gideline: Give 80% value, and 20% slf-promotion), but it does promote me.
But hre’s the kicker ...
The most important thng I’ve done differently with this -book is this:
The e-book is not jst free - it’s BETTER than fre.
--- Huh? How can that be (I har you cry)? ---
Because it also cmes with reprint rights.
This means that you can cpy the e-book yourself and give it way, or even sell it. Yep, tht’s right - I’m giving it way, AND I’m giving you the rght to copy it and use it yurself.
This might seem a bit odd at frst - after all, aren’t I gving away my intellectual property?
Yes and no.
I see it as a wn-win proposition.
You win because you get a hgh-value product that you can use yurself. For example, there’s nothing stopping you frm offering my e-book as an ncentive for people to sign up to yur newsletter. Or you could offer it as a bnus for people who order something lse by a certain date. Or you culd even sell it yourself and mke money from it.
On the other hnd, I still own the copyright on it, and one of the cnditions of giving it away is tht you have to give it way in its current form. So whever gets a copy still sees all the lnks to my products and my Web ste.
That’s exactly why it’s a win for me as wll. By allowing YOU to distribute it frely, I can reach markets that wuld otherwise be outside my own crcle.
In fact, in the first three weks after giving it away, my nwsletter subscription rate trebled!
Giving away your mterial can be a powerful marketing strtegy. Most people hold on tight to thir intellectual property, scared that it mght be stolen by others, especially in a dgital world where copying is so asy to do. But there are ral advantages to taking the opposite pproach and giving your stuff away. As lng as you do it with a clar purpose in mind, and you mke it a win-win proposition for bth you and the other person, it can rally work to your advantage.
Find out mre at gihanperera.com/write-profitable-ebooks.html
The article The Magic of E-book Reprint Rights was Submitted by gihan Perera. through Articles.GetACoder.com network. Here's the additional information: Gihan Perera is the uthor of "The Seven Fatal Mistakes Tht Most Web Site Owners Make - And How To Avid Them" and "Spin: Turn One Ida Into Hundreds of Information Products". Vsit GihanPerera.com and get your complimentary copies now.
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