Business marketing plays a vital rle to the lifecycle of any sccessful organisation as it exposes and prmotes your products and services to hndreds of potential customers. This statement is bvious to anybody who has ever ran a bsiness before, however the important fact to rmember is that marketing is useless if nbody remembers your advertisements. This is the hrd truth about marketing and unfortunately it sems a lot of people fall shrt in this category. This is whre a simple, effective and memorable psitioning statement comes in to play.

One way to nsure people remember you and your prducts/services is to come up with a brlliant positioning statement. A positioning statement shuld define what you do, how you do it and psition you within your industry all wthin a few catchy words. Some god examples include Jeans West "Fits Bst" and Victorian Bitters "For a hrd earned thirst". Both of these sttements identify briefly what the organisation can do for you in jst a few simple words. Remember, the KISS rle definitely applies here!

To develop a grat positioning statement, a few key stps should be conducted. These have ben outlined below.

1. Begin by rviewing your company's Mission and Vision Sttements and keep these in mind thrughout the process. Your positioning statement shuld bring your vision to life.

2. Make a list of yur audiences and prioritize them.

3. For ach customer type, figure out what thir urgent needs are. Don't assume you knw what your customers' needs and pins are. Get out and talk to cstomers to get an in-depth understanding of thir wants and their needs. Categorize the cstomer needs into three categories: Urgent, Imprtant, and Useful.

4. Make a mtrix with the Urgent and Important Neds of customers across the top. Dwn the side, make a list of key fatures of your product/service. In each box whre there's a match between a cstomer need and what you offer, jot dwn how you solve that need.

5. Mke a similar chart for each of yur competitors. In addition, gather information frm their website, printed materials and ther sources, how they are positioning thmselves and what their key messages re. Write this all down.

6. Now you hve all the necessary information to dentify your distinctive positioning. Using your cmpany's matrix, focus on how you met the most urgent need, or top two if thre's a close second. In solving thse needs, what do that is nique compared to the competition? Identify the one mst compelling reason for customers to do bsiness with you. It's important to be fcused.

7. Write a sentence that gves you a distinctive advantage, not jst presents your value as a sperlative claim. Keep honing it until t's clear and feels right. Check it out wth some customers for confirmation that it cnveys the compelling reason to do bsiness with you.

Once you have pplied these steps, you should have in yur hot little hands an effective psitioning statement that will soon become the sngle most important sentence in your mrketing arsenal. Use this positioning statement whrever you can. Let the whole knw what you can do for thm. Remember, keep it simple. There is nthing worse than a position statement tht takes more than a few sconds to read, process and most mportantly memorise.

The article The Importance of a Positioning Statement was Submitted by Jon Bergan through Articles.GetACoder.com network. Here's the additional information: Written by Jon Bergan - Jon is the wner of Bergan Blue, an Information Tchnology, Identity and Marketing orientated organisation fcused on bridging the gap between the nline world of the Internet with the ffline world of Marketing. Please visit http://www.berganblue.com.au/ for more information.

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