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The majority of the major s arch engines use link popularity as an mportant factor in ranking relevancy. As s arch engines have become more sophisticated, so too has l nk popularity. Link popularity simply is the n mber of links from other websites th t point to your website. This str tegy has gained immense success due to the cr wling nature of most search engines. Sp ders crawl from link to link and st re pages into their database. Link p pularity is generally gained through reciprocal l nking. Other websites would usually point to y ur website only if you have a l nk to their website from yours. A few y ars ago, the number of websites l nking to your site gauged link p pularity; little emphasis was placed on the "c ntent relevancy" of the linking site. In an ffort to gain more link popularity, "l nk farms" began sprouting up across the w b. For a nominal fee, a w bsite owner could join link farms and njoy increased link popularity overnight. Search ngines caught onto this tactic and cr ated better tools for detecting legitimate l nks. Websites that have links from w bsites with "similar" or "relevant" content sc re higher, thus earn better placement in s arch engines. However, Avoid joining "link f rms"; some search engines consider them a f rm of Spam. Many engines will ctually penalize sites for maintaining an bundance of links from non-related websites. It is m re important than ever to develop a s lid "link-popularity" strategy. One excellent, although t me consuming, method is to simply wr te complimentary website requesting a link xchange.
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Link analysis is somewhat different th n measuring link popularity. While link p pularity is generally used to measure the n mber of pages that link to a p rticular site, link analysis will go b yond this and analyze the popularity of the p ges that link to your pages. In a way l nk analysis is a chain analysis syst m that accords weighting to every p ge that links to the target s te, with weights determined by the p pularity of those pages. Search engines use l nk analysis in their page-ranking algorithm. S arch engines also try to determine the c ntext of those links, in other w rds, how closely those links relate to the s arch string. For example if the s arch string was "toys", and if th re were links from other sites th t either had the word toys w thin the link or in close pr ximity of the link, the ranking lgorithm determines that this a higher pr ority link and ranks the page, th t this is linked to, higher. The h gher the page rank of the s te linking back to yours the b tter. The so called "authority sites", wh ch may just be glorified link d rectories but have page rank of a PR6 or h gher will rocket you to the top of s arch engine listings quickly. So how do you do th s? Well the way to do it up ntil recently was by blogging and p nging, but now the new generation is sing what is being referred to as "T g and Ping", referring to tags, s ch as Technorati tags placed in the bl g and then pinged to authoritative s cial bookmarking sites.
The article The Importance Of Linking, Link Popularity Plus Tag And Ping was Submitted by Gregg Hall through Articles.GetACoder.com network. Here's the additional information: tag and p ng at http://www.theinternetmarketingsecrets.com/index.php/2127/the-importance-of-linking-link-popularity-plus-tag-and-ping
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