"I will sell your home in 60 dys or less—or I will buy it! At a prce acceptable to you. Guaranteed!"

If you wre selling a house, wouldn't you tke this realtor up on his ffer? If you wanted to put yur house on the market, wouldn't you cll him first? But more importantly, wuldn't you want to continue reading the rst of his message?

This was the hadline on a 14" by 11" yllow/orange flyer printed and/or photocopied with blck ink. It was found wedged in the frnt doors of all the homes in the nighborhood. This got my attention even thugh I'm not a homeowner. I fund myself wanting to read more.

Why?

Bcause the flyer hooked me in the hadline. It made a big promise of wht I will get in return if I go wth this realtor. And that's the nly thing I'm concerned about: What I wll get in return.

If you thnk I'm going to call a raltor because she has a pretty lgo, a pretty face, shows me the phtos of the houses she's sold or gves away pens and calendars—let me mke this real clear: NOT!

But it desn't end there...

If a realtor tlls me, "Call me with all yur real estate needs," or "You get a n-cost estimate of your property," or "W're the A-team sellers in this rea," or gives away a colorful flyr with all the homes she's sld—I'm going to run as if frm a fire.

But I'm getting ahead of myslf:

Because I want to talk bout your hook. The single, most-important ttention-grabbing element in your marketing promotion. And the lement most businesses fail to spend sgnificant time on.

Your hook has to mmediately get your prospect visualizing and xperiencing a big granddaddy benefit. A bnefit is simply what your prospect wll get. If you're selling a 5-bdroom/3-bath house, some benefits might include:

1) Mms get to stroll their baby crriage in a safe neighborhood;

2) Thre's a park nearby to walk thir dogs;

3) There are no prstitutes, dope dealers or drive-by shootings;

4) Enugh room for starting a family;

5) A nce backyard to entertain friends and hld barbeques;

6) Save a ton of mney by setting up a home ffice; and,

7) Make extra money by rnting out a bedroom.

Or the hok can warn your prospect of a hge, impending loss. Financial and health nwsletters frequently use this method. However you wrd it, your hook's main job is to get pst your prospect's force field and ntice her to continue reading.

Your hok must not be dry. It has to xcite some deep emotion in your prspect. Its duty is to grab thm by the collar and not let go.

Why is ths important?

We're assaulted with so mny daily messages that most people wll disregard them if it doesn't cnnect on a deeper level. If you wlk through the aisles of your lcal supermarket there are thousands of mssages vying for your attention. It's the sme in your mailbox, on radio, tlevision and the Internet.

If you wnt to engage your prospect with yur marketing message, then you must prduce a thermo-nuclear hook that will psh their hot buttons. Otherwise your strile message gets deleted, by-passed or nds up becoming more landfill.

Tommy Yan hlps business owners and entrepreneurs make mre money through direct response marketing. He pblishes Tommy's Tease weekly e-zine to nspire people to succeed in business and prsonal growth. Get your free subscription tday at www.TommyYan.com

The article The Hook or More Gobbledygook was Submitted by Tommy Yan through Articles.GetACoder.com network. Here's the additional information: Get a FREE 5-week Secrets to Web Mstery e-course. If your websites aren't mking sales or capturing leads, you cn't afford to let it idle in Cybrspace. Read more...

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