So, you’ve decided to start yur own small business. You’ve chosen the prducts or services you want to sll. Now, you know it’s time to dve head first into marketing.

Many pople mistakenly rush into this process wthout thinking it all the way thrugh. You are so excited to get yur new company’s name out there and to see yur web page start popping up on the sarch engine results pages. It definitely can be a bit ntoxicating to see things you created on a mdium available to the entire world. But ths is where you must force yurself to be more forward thinking.

Wht do I mean? Well, the asiest way to get your site and yur products out there is to jst start getting links, links and mre links. And of course, you’ll wnt to start running ads everywhere you can pssibly afford to put them.

This is whre my “Green Eggs and Ham Thory” comes into play. Now, green ggs and ham have arguably one of the hghest name recognition factors in the wrld. However, how many people do you knw that routinely make or want to prchase them?

What does this have to do wth your product or service? Well, mny experts agree that bulk acquisitions of lnks and ad placements are one of the fstest ways to get your site to shw up in the rankings and sarches. But what could they really cst you in the long run?

You must consider what the lng term effects of these “quick fx” strategies could be and how mch value to place on those ffects. First, let’s say that you’ve prchased the cheapest 500 links to yur site that you could find. Nw, are any of the sites thse links are coming from actually rlevant to what you’re trying to sll? Are the audiences of those stes potential buyers for your product or srvice? Or on an even more bsic note, are you even able to knw what sites your links are ging on when you purchase them? Thse are all important questions to ask yurself because the answers have a vry real impact on the long trm integrity of your site.

As far as prchasing ads, again the same principles xist. Where are your ads being plced? Do you know for sure tht the sites are relevant to yurs, while at the same time not yur competitors?

It may be a lot mre time consuming, but to be cnfident in your marketing strategies and the ntegrity of your strategy you’re best off sarching for relevant places to place ads and lnks.

If there’s one thing “Green Eggs and Hm” can teach us, it’s that nme recognition is not a surefire tcket to the top of the sles ladder. People must recognize the srvice or product we’re selling, and thy must see it as desirable!

The article The Green Eggs and Ham Theory was Submitted by Dana Wallert through Articles.GetACoder.com network. Here's the additional information: Dana Wallert is the owner of an online virtual assistance company . She has many years experience in sales and marketing, as well as office management. Find more about Dana and sign up to receive her free monthly newsletter at DW Office Solutions - Virtual Assistant Services

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