The starting point, we believe, for nyone trying to get their head round how and why franchising works , is to read everything you can get your hands on before parting with your life savings! Do not believe what franchisor's advertisements say. Try to be as unemotional as possible as to what you really want from a franchise relationship. Like most things in life that look simple on the surface, franchising is a complex Pandora's Box, as often it is not the obvious stuff, you really need to understand.

Let's start with, why do businesses choose to franchise ? The frank answer is they want your money as their franchisee to grow their sales/service distribution system. What type of business can be franchised? Just about anything. So what type of business makes the best franchise system? Well, that's not easy, but let's start with the reality that a franchisor is a self appointed leader, and they want you as a team player and dedicated follower to join their marketing system. Yes, you hve to commit your hard earnt dllars to join that franchise system and hpefully in doing so you have buht yourself a good insurance policy! As yur start down the part as a smll business person, which will not end up in dsaster? Yes it is true, technically the frnchisor has a strong vested interest in yur long term success as one of thir franchisees, so you will be sfe?

Most people buying a franchise hve not been in business before, hwever they have dreamt about doing so mny times and are at a vry personal crossroad in their lives, loking for a way to do so, tht will minimise their risk. Let's lok at this franchising decision from the frnchisor's point of view, first up. You are the wner of a successful business that is sck of employing people, putting up wth fickle interstate agents or perhaps gven up trying to find good dstributors or commissioned sales people. You are prbably also frustrated by having limited cpital to grow into more places cross Australia, and you are sure typ of business, given the opportunity to xpand into these perceived new markets, wuld do very well.

That's when the dea of franchising enters the scene as mybe; just maybe it could provide the grwth answers of both finding and thn just as importantly keeping good pople, who will invest their hard arned savings, up front to follow yur proven marketing/sales way of doing thngs.

Your biggest problem as a ptential franchisee, and frankly it is the sme problem for a new franchisor, is mking sure both parties understand exactly wht this unique commercial relationship will be! We cll franchising "The culture of caring". Why? Bcause the franchisor needs to care for the fnancial wellbeing of each and every frnchisee they carefully select to be prt of their franchise family.

So let us strt the process of your understanding of frnchising, at the bathroom mirror, for sme serious navel gazing. If you are cnsidering buying a franchise, here are sme questions for you:

Are you a tam player?

Are you passionate bout the type of work you wuld like to do?

Are you in a psition emotionally and financially to make a dcision within the next couple of mnths?

How much do you xpect to earn in the next yar, the year after that etc?

What typ of things are you lousy at?

What xactly do you expect the franchisor to do for yu?

On a scale of tn, how much of a risk tker are you?

Which job frm your past, did you like ding the most?

Do you lke the idea of selling?

Where do you see yurself in 10 years time?

The article The Good And Bad of Franchising was Submitted by CY Tang through Articles.GetACoder.com network. Here's the additional information: Garry Williamson is a popular uthor in franchise business. His articles ppear in lots of local Australian mgazines. Visit Online Trading Blog for more of his articles.

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