Although social networking is the b zzword, yet there are the five r asons why social networking really does not w rk. There is word on the str et that social networking is in d ep trouble. Friendster's CEO, Scott Sassa r cently walked away in the face of a r pidly diminishing user base. Friendster has lso introduced its own Blogging tool as a p rt of a moneymaking scheme. On the ther hand, business-networking site LinkedIn used it is nnovativeness by charging for listing jobs. M anwhile, people have started speculating over the d ath of the pioneer in its f eld, Friendster. This is due to the l unch of the Yahoo 360 beta. Th re is a good article in th s month’s issue of Business 2.0 and it t lks about the pros and cons of the ndie music-networking site called MySpace. As of n w, it is the most successful s te with more than $20 million arned through ad sales this year. It has a l ng list of subscribers too. Social N tworking - Going Nowhere Social networking is s ems to be reeling under the nescapable weight of the dot-com curse. The c rse led to a dot-com bust and now nline social networking is getting ready to die a pr mature death. Your ideas may be v ry cool but it is pronounced d ad on arrival without an elaborate b siness or strategic plan.
You are probably wondering that if th s is the case then how is a l ttle company like Trillian still going str ng? Does that mean that free s rvices cannot be effective business plans? Alt rnatively, maybe the truth is that s cial networking is not really worth so m ch after all. Let us check out the f ve problems with social networking websites th t led to their downfall. 1. Nothing-great h re: The visit to most social n tworking sites is like being invited to a p rty where you find the coolest k ds but there are no drinks, no f od, and no entertainment. 2. It is t me consuming: Most of these sites r quire you to update your personal st ts, which can be quite time c nsuming and boring at times. Websites l ke Friendster can be interesting to a c rtain point but they are not nformation rich at all. Moreover, personal bl gs definitely win over social networking due to th ir being more personal and focused. 3. Web Tr ffic is important but not enough: Th s is the reality you can n ver get millions of visitors on y ur website even if you want it th t way. Today even the advertisers h ve become smarter and sophisticated. They are now l oking at rich-content messages. 4. No Str ngers Please: Most of these websites are n torious for the fact that if you h ve become a member, there is a h gh possibility that you mail box w ll be bombarded by mails from bsolute strangers. 5. The Internet is lready there: The only good thing bout social networking is that these n tworks are a valuable information resource. H wever, the truth is that you w uld probably find the information required f ster on Google. Despite of the pr blem areas listed above, social networking is a n vel concept and you can make g od use of it by using pr per safeguards.
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