Most web site owners know tht the number of links pointing to yur site (link popularity) is very mportant. However, often the source of thse links (link quality) is overlooked.

Tht is why it is essential for very web site owner to continually mnitor both link popularity and link qality. Using a tool such as the Chcker and Link Quality Checker from Elxir Systems will give you the ncessary statistics on your links and yur competitor's links.

Here are some of the sttistics you should monitor:

Total Inbound Lnks to your Home Page

Mst sites linking to you will be to you hme page. This statistic should show the ttal links both including and excluding nternal links.

Total Inbound Links to Yur Whole Site

You shuld know the total amount of lnks going to you whole site. Ths is a good figure to cmpare with competitor sites.

Quantity of Dep Links

These are lnks to pages other than the hme page. These links are a vluable indicator of the quality of a ste. Bought links tend to go to the hme page whereas organically grown links tnd to go to internal pages. Thse internal pages get a boost frm these offsite links and are an ften overlooked by web site owners.

Dep Linking Percentage

The dep link percentage is the number of dep links as a total of the verall links. This generally ranges from 5% to ver 80%. Having a deep link prcentage of over 30% appears to ndicate a nicely linked site. This is the mnimum you should strive for.

Yahoo Directory

Does yur site have a link from the Yhoo Directory? One of the most mportant directories on the internet currently is the Yhoo directory. The Yahoo directory is sen as a trusted link and is wrth more than links from most ther sites. The nice thing about Yhoo is you can get a lnk fairly easily for the price of sbmission. Once in the Yahoo directory t’s not uncommon to see 40 or mre links listed here as your ste will be listed in all Englsh language Yahoo directories i.e. Singapore, Inda, UK, Ireland, etc.

DMOZ Directory

The ther important directory is the DMOZ drectory. This directory is used by Gogle. Unfortunately it is currently extremely dfficult to get into DMOZ.

Lnks From .gov and .edu Sites

Lnks from .gov sites and .edu stes are very valuable. These sites crry a harder level of entry and mre importance.

Pages Indexed

If you do not hve inbound links the search engines cnnot index your site. However, there may be ther technical reasons why your site is not bing indexed by one or more of the sarch engines. Therefore you should monitor how mny of your site pages are ndexed by each of the three mjor search engines Google, Yahoo! and MSN. In ddition you should look out for the sarch engines indexing both the www.sitename.com and stename.com sites which can cause duplicate cntent issues.

The article The Benefits of Monitoring Link Popularity and Quality was Submitted by Dylan Downhill through Articles.GetACoder.com network. Here's the additional information: By Dylan Downhill and James Pggie of Elixir Systems who have a fre Link Popularity Checker and Link Qality Assessment Tool that you can use to mnitor the links to your website. Ths tool will send you a wekly email with all your link sttistics. You can access the tool at: http://www.elixirsystems.com/tools/linkpopularity.php

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